Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jun 04, 2025
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Jun 18, 2025
India’s Gen Z and young Millennials prioritise ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Digital
May 15, 2025
Search me if you can: Fashion’s SEO shake-up
Just Published
Advertising
23 hours ago
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Meta rolls out festive tools for India’s ad market
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
Advertising
1 day ago
Publicis CEO Arthur Sadoun shoots down suggestions ...
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
