Kajal Sharma

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
Advertising
Jun 04, 2025
Kajal Sharma

For fashion and jewellery brands, Diwali doesn’t ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.

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