Staff Reporters

Spikes Asia announces Jenny Lau as new events director
Advertising
Sep 22, 2021
Staff Reporters

Spikes Asia announces Jenny Lau as new events director

Spikes Asia Awards will open for entries in October 2021, with the virtual event taking place in March 2022

Mediabrands appoints new head of DEI for Apac
Media
Sep 01, 2021
Staff Reporters

Mediabrands appoints new head of DEI for Apac

Dharesheni Nedumaran steps into the newly-created role from Swire Shipping

Lux tries to show men what it's like to walk while female
The Work
Aug 26, 2021
Staff Reporters

Lux tries to show men what it's like to walk while ...

In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure

Marketers struggling to deal with deluge of data
Marketing
Aug 12, 2021
Staff Reporters

Marketers struggling to deal with deluge of data

TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals

IAS acquires CTV platform Publica for $220 million
Digital
Aug 11, 2021
Staff Reporters

IAS acquires CTV platform Publica for $220 million

IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices

E-commerce goes mainstream in Apac: Reprise
Digital
Aug 10, 2021
Staff Reporters

E-commerce goes mainstream in Apac: Reprise

A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region

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