Staff Reporters

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
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Apr 13, 2022
Staff Reporters

'I am a girl': Lifebuoy rewrites a poem to make ...

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Lenovo splits global media duties following review
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Apr 05, 2022
Arvind Hickman

Lenovo splits global media duties following review

Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas

China, India to lead global marketing-spend growth through 2025
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Apr 05, 2022
Staff Reporters

China, India to lead global marketing-spend growth ...

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Digital
Mar 24, 2022
Staff Reporters

25% of adspend may have shifted from iOS to ...

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Indie publishers on 'strike' to protest Facebook
Digital
Mar 22, 2022
Staff Reporters

Indie publishers on 'strike' to protest Facebook

Over 30 outlets are taking part in a 24-hour 'blackout' today to put pressure on Meta to negotiate and pay for Facebook's use of the content they normally produce

VMLY&R announces APAC leadership revamp
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Mar 16, 2022
Staff Reporters

VMLY&R announces APAC leadership revamp

Tripti Lochan moves into a global role as the network appoints a CEO for Asia, and another for South Asia, Southeast Asia and Japan

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