Staff Reporters

Apr 13, 2022

'I am a girl': Lifebuoy rewrites a poem to make ...

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Apr 05, 2022

Lenovo splits global media duties following review

Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas

Apr 05, 2022

China, India to lead global marketing-spend growth ...

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester

Mar 24, 2022

25% of adspend may have shifted from iOS to ...

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Mar 22, 2022

Indie publishers on 'strike' to protest Facebook

Over 30 outlets are taking part in a 24-hour 'blackout' today to put pressure on Meta to negotiate and pay for Facebook's use of the content they normally produce

Mar 16, 2022

VMLY&R announces APAC leadership revamp

Tripti Lochan moves into a global role as the network appoints a CEO for Asia, and another for South Asia, Southeast Asia and Japan