Matthew Keegan

Feb 06, 2024

Apple Vision Pro is here: Will it be tech's next ...

Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolution in tech that'll change the way we see the world, others are worried about the weight of the product on humanity...literally. Campaign unboxes the Apple Vision Pro hype

Jan 08, 2024

What adland will keep, ditch and start doing in 2024

Agency leaders share some of their plans for 2024

Dec 18, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year

Dec 15, 2023

Let's get 'phygital': What does the convergence of ...

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores

Dec 07, 2023

Is there a case for moving away from purpose-led ...

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

Nov 27, 2023

YouTube’s Ashley Chang on five things marketers ...

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024