Matthew Keegan
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What does ethical marketing look like when AI is in ...
With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.
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Meta accused of inflating Shops ad performance to ...
Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.
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How cinema advertising is reclaiming its place as a ...
As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
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Havas reports solid Q2 growth despite APAC decline
The group grew organically by 2.6% in Q2 2025 but cautioned about ongoing headwinds in the APAC region and geopolitical uncertainties.
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Inside the first global benchmark for AI creativity ...
As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.
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