Matthew Keegan
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Is there a case for moving away from purpose-led ...
SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?
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YouTube’s Ashley Chang on five things marketers ...
In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024
Dentsu Q3 results: Organic revenue declines by 6%
The network continues to see organic revenues decline amid tech and finance ad slowdown
RIP Gen Z, Millennial, Boomer: Is it time for the ...
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
Omnicom Q3 organic revenue grows 3.3%
With solid growth in advertising and media, precision marketing, and healthcare, the company remains in line with full-year expectations
GfK study reveals only 46% of CMOs in APAC say ...
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities
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