sales
80% of Indian professionals experience data anxiety: Canva
While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that impact their work, finds the study.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
Six crackling ways to boost festival sales and smash targets
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
'Marketers have to be a data Guru, a digital Ninja and the voice of the customer'
In a chat with Campaign India, Gemma Greaves, CEO, The Marketing Society outlines the plans for the India hub and about the future of marketing
PubMatic appoints Sudipto Das India country manager
In new position, he will be based in New Delhi and report to Jason Barnes, VP, Apac
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