Mintel has unveiled a study on the consumption habits of Indian consumers
Watch the film conceptualised by Lowe Lintas here
WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.
Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers
Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave, says the author
Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins