Nov 29, 2018

The natural progression of Indian consumers

Mintel has unveiled a study on the consumption habits of Indian consumers

Jul 25, 2018

Flipkart celebrates consumers who choose their age

Watch the film conceptualised by Lowe Lintas here

May 07, 2018

Ramadan and the new generation of Muslim consumers

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

Jun 23, 2014

Cannes Lions 2014: Why Cannes shows we should put 'owned' media first: Belinda Rowe, ZO

Q&A with the chair and managing partner at ZenithOptimedia, on owned content, and how to create strong bonds with consumers

Apr 23, 2014

Five things marketers need to know about extreme consumers

Moderation is out and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, bingeing and purging earn them the lifestyles they crave, says the author

Oct 10, 2013

‘To say we have to be either private or secure is ridiculous’: Gerd Leonhard, Futures Agency

Speaking at the Guardian Changing Advertising Summit in London, he said advertisers and platforms like Facebook face being shut out by consumers if they don't change how they use data