consumers
Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.
IAB Tech Lab launches open-source Trusted Server solution
Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up monetisation possibilities for publishers.
Snapchat unveils Sponsored Snaps video ads format
Announces AJIO as the first Indian brand using the new feature.
Purpose-driven marketing isn't new, we just haven’t kept up
From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.
The natural progression of Indian consumers
Mintel has unveiled a study on the consumption habits of Indian consumers
Flipkart celebrates consumers who choose their age
Watch the film conceptualised by Lowe Lintas here
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