advertising
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ASCI launches AdWise to strengthen advertising literacy among schoolchildren
The nationwide school programme is designed to build advertising literacy among one million students by end-2026.
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Auto brands adopt CTV and remote-enabled formats for engagement
A new VDO.AI study indicates strong festive-season momentum for India’s automotive category alongside a measurable shift in digital advertising preferences.
SMBs see AI advertising as growth catalyst, but adoption challenges persist
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Prasoon Joshi to receive AAAI Lifetime Achievement Award 2025
The AAAI has selected Prasoon Joshi as the 2025 recipient of its Lifetime Achievement Award, recognising his long-standing industry influence.
Can movies move the needle on child trafficking?
On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.
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