Watch the film conceptualised by Ogilvy here
The athleisure brand was won post a multi-agency pitch
Basak was earlier with FCB Interface while Kotwal joins from Lowe Lintas
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
Shares rise since forecast is not as bad as investors feared.
Watch the film conceptualised by the in-house team of Star Sports here
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