advertising

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Jun 06, 2025

Rebuilding trust: Why OOH needs an ethical facelift

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players, says RoshanSpace Brandcom managing director.

May 27, 2025

Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

May 24, 2025

‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

May 22, 2025

‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

May 20, 2025

Goafest 2025 to feature Goafest Village, Advertising Plays, masterclasses

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.