advertising

May 27, 2025

Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

May 24, 2025

‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

May 22, 2025

‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

May 20, 2025

Goafest 2025 to feature Goafest Village, Advertising Plays, masterclasses

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.

May 19, 2025

Goafest 2025 reveals line-up of industry leaders and celebrities for the show

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.

May 12, 2025

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.