advertising
SMBs see AI advertising as growth catalyst, but adoption challenges persist
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
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Dismantling the climate rhetoric
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Prasoon Joshi to receive AAAI Lifetime Achievement Award 2025
The AAAI has selected Prasoon Joshi as the 2025 recipient of its Lifetime Achievement Award, recognising his long-standing industry influence.
Can movies move the needle on child trafficking?
On Children’s Day, director Keith Gomes and activist Dipesh Tank discuss how Dear Men seeks to make India look unflinchingly at trafficking — and why brands hesitate to engage.
Truecaller rolls out ad measurement suite to quantify 'trust' and attention
Truecaller has launched a new advertising measurement suite dubbed ‘ROI of Trust’ aimed at helping brands assess the real-world impact of campaigns running on its platform.
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Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.
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