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When the furniture becomes the bridegroom
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2 days ago

When the furniture becomes the bridegroom

Watch the films conceptualised by The Co Integrated here

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Blog: What’s your ‘story’?
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Sep 12, 2019

Blog: What’s your ‘story’?

You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?

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Barclaycard's interlinking ads get everything spot on
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Sep 12, 2019

Barclaycard's interlinking ads get everything spot on

It's a rare achievement for an ad to create fictional characters you'd actually really love to be friends with.

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Smarties India 2019 shortlists announced
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Sep 09, 2019

Smarties India 2019 shortlists announced

The awards are hosted by the Mobile Marketing Association

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Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising
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Sep 06, 2019

Illegal or not, Bud Light's 'corn syrup' drive is just cheap, lazy advertising

Anheuser Busch took a grenade and threw it into the fantasy 'Dilly Dilly' world it worked so hard to create

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Bon & Viv reigns supreme over White Claw in lie detector showdown
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Aug 30, 2019

Bon & Viv reigns supreme over White Claw in lie detector showdown

The majority of people hooked up to a polygraph either preferred the AB-InBev brand or were caught lying about their supposed love for the Claw.