advertising
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FCB’s Dheeraj Sinha elected president of The Advertising Club
The association also named the new managing committee for 2025–26.
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Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
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Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
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ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
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