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Weekend Watch: Bournvita stocks black clothes to score during exams
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4 days ago
Campaign India Team

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

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Famous Innovations bags the Sporto account
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Mar 13, 2019
Campaign India Team

Famous Innovations bags the Sporto account

The athleisure brand was won post a multi-agency pitch

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L+K Saatchi appoints Arthi Basak and Trishay Kotwal as VP Strategy and ECD
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Mar 13, 2019
Campaign India Team

L+K Saatchi appoints Arthi Basak and Trishay Kotwal as VP Strategy and ECD

Basak was earlier with FCB Interface while Kotwal joins from Lowe Lintas

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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
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Mar 04, 2019
Prasad Sangameshwaran

'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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WPP warns revenue slump will worsen in 2019 with fall of up to 2%
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Mar 01, 2019
Campaign India Team

WPP warns revenue slump will worsen in 2019 with fall of up to 2%

Shares rise since forecast is not as bad as investors feared.

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MMGB: Star Sports makes football look like child's play
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Mar 01, 2019
Campaign India Team

MMGB: Star Sports makes football look like child's play

Watch the film conceptualised by the in-house team of Star Sports here

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