Watch the films conceptualised by The Co Integrated here
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
It's a rare achievement for an ad to create fictional characters you'd actually really love to be friends with.
The awards are hosted by the Mobile Marketing Association
Anheuser Busch took a grenade and threw it into the fantasy 'Dilly Dilly' world it worked so hard to create
The majority of people hooked up to a polygraph either preferred the AB-InBev brand or were caught lying about their supposed love for the Claw.
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