advertising
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Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
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ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Rebuilding trust: Why OOH needs an ethical facelift
In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players, says RoshanSpace Brandcom managing director.
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Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.
‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
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