advertising
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
Goafest 2025 returns to Goa with ‘Ignite’ in the spotlight
Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
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