advertising

Oct 30, 2024

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

Oct 29, 2024

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

Oct 28, 2024

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report

Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.

Oct 23, 2024

Are advertising agencies inclined towards contractual workers?

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.

Oct 14, 2024

BFSI print ad volumes shoot up 37% in H1-2024: TAM report

Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.

Sep 27, 2024

Grammarly tops digital and TV ads in H1: TAM report

Digital ads grow by 8% during H1-2024, as per the report.