advertising

Jan 05, 2022

Shock and applause for Apple Watch's chilling real-life emergency call ad

The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives

Dec 27, 2021

Nine martech predictions for 2022

Marketing tech execs predict the biggest trends in the space for the coming year

Dec 22, 2021

Asia Pacific's top 10 condemnation-worthy ads of 2021

List of campaigns that left the Campaign Asia team raving (not in a good way) and probably shouldn't have been created

Dec 21, 2021

McDonald's continues inclusion commitment with next leg of EatQual

Watch the film conceptualised by DDB Mudra here

Dec 14, 2021

Cryptocurrency marketing takes off in Asia, but with scams and fraud along for the ride

The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?