advertising
Shock and applause for Apple Watch's chilling real-life emergency call ad
The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives
.png&h=268&w=401&q=100&v=20170226&c=1)
Nine martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year
Asia Pacific's top 10 condemnation-worthy ads of 2021
List of campaigns that left the Campaign Asia team raving (not in a good way) and probably shouldn't have been created
vivo India’s latest campaign tells parents to #SwitchOff and spend uninterrupted time with their children
More than 80% of people agree that smartphones help boost their productivity and improve their quality of life, but excessive usage is triggering addiction among parents which is hurting their relationship with their kids
McDonald's continues inclusion commitment with next leg of EatQual
Watch the film conceptualised by DDB Mudra here
Cryptocurrency marketing takes off in Asia, but with scams and fraud along for the ride
The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
