advertising

Sep 16, 2025

FCB’s Dheeraj Sinha elected president of The Advertising Club

The association also named the new managing committee for 2025–26.

Sep 12, 2025

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Sep 08, 2025

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.

Aug 19, 2025

Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.

Aug 13, 2025

ASCI updates code, media companies must label paid posts on social handles

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.