advertising
When AI turns to humans to feel human
Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.
Piyush Pandey dies at 70; the industry mourns a legend
SOUNDING BOARD: The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy admakers.
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Trust is the new creative brief
Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.
Marketers shift focus from sparkle to substance at SMARTIES 2025
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
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Knocking down new doors to creativity
Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.
Portfolio Night 2025 powers up India’s next-gen
The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth edition of Portfolio Night 2025.
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