advertising
40 Under 40 2024: Bharat Khatri, Omnicom Media Group
Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.
Colgate and Ogilvy on cracking the snacking code in toothpaste marketing
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
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