diwali

Jun 04, 2025

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.

Oct 31, 2024

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Oct 25, 2024

Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together

The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.

Oct 18, 2024

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Oct 17, 2024

Google Shopping lights up Diwali joy, one click at a time

Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.