diwali
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From noise to ROI: how smart brands can win India’s festive quarter
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
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Festive splurge: Online retail records 14% growth in lead-up to Diwali
Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
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Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
Starbucks bets on togetherness, one saffron latte at a time
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
Zepto’s mithai wars turns festive fandom into full-blown election fever
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
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