A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse
The erstwhile division of roles on the basis of mass and premium networks have been cast away
The consumer goods brand has a considerable presence in modern trade and e-commerce
The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns
OMD, Carat and Mindshare will be among those fighting for the business.
The agency will manage both the offline and online media duties for the home solutions firm
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