The account was won following a multi-agency pitch
The account is estimated to be upwards of INR 50 crore
It will be responsible for media strategy and implementation in the South and East of the country
Havas Media’s Michael Kaushansky on the importance of data for agencies
Carat India bags the business following a close association between the British Council and Carat UK.
The acquisition will help Publicis Media consolidate its presence in the growing OOH segment
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