media

1 day ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

May 08, 2025

History of GroupM 2003-2025: The world's largest media investment arm

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

May 06, 2025

Four Indian firms strike gold at Golden Award of Montreux, 2025

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

Apr 30, 2025

The power of DOOH: Making 'the goldfish' remember your brand

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

Apr 29, 2025

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

Apr 28, 2025

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.