media
Adani seeks single agency for INR 600-crore media overhaul
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
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InCred Money taps WPP Media to strengthen its performance marketing strategy
This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.
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Amagi Media Labs secures SEBI approval for planned IPO
The IPO will comprise a fresh issue of equity shares totalling up to INR 1,020 crore and an offer for sale of up to 3.41 crore equity shares by existing shareholders.
Local pitches dominate India’s media account landscape in H1 2025: COMvergence
EssenceMediacom led the agency rankings for H1 2025 with a new business value of over $217 million.
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ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
Uday Mohan, Prachi Narayan step up as Havas Play resets game plan
The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.
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