media

Jun 24, 2025

Lights, camera, privacy!

Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Jun 17, 2025

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

Jun 11, 2025

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

Jun 11, 2025

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

Jun 06, 2025

My11Circle doubles down on data, distraction and the dugout

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.