media
Lights, camera, privacy!
Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.
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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
MediaDonuts gets rebranded as Aleph across APAC
Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
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