crisis management

Jul 07, 2016

Opinion: Grey's 'I-Sea' saga: Lessons learnt?

The author contends that while returning its controversial Cannes Lion, the agency remains tragically defiant

Jun 05, 2015

Opinion: Why Nestle needs to smell the coffee

Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy, says the author

May 17, 2010

Anant's blog: The new game for brands - Truth or dare?

Take a big brand. A brand you know and like. Go to Google and enter the brand name, followed by the word ‘sucks’. Try Nike, Adidas, Coke, Pepsi, Apple, iPad, Microsoft. Try whatever you fancy, and it still works.You will get results. Zillions of them, all with the potential to spark off negative conversations about brands that brand managers hope to be in control of.

Sep 25, 2009

Getting ready for the turbulent times ahead

In a couple of months, we’ll know if the economy is, indeed, bouncing back. There are optimistic numbers being bandied about combined with low inflation, a resurgent stock market and talk of green shoots and a robust rebound.There’s no greater proof of the state of the economy than actual sales in what is traditionally a great time for marketers – Diwali.In addition to it being Diwali, marketers have high-attention programming which will carry the messages to the consumers – cricket.