The author contends that while returning its controversial Cannes Lion, the agency remains tragically defiant
Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy, says the author
Take a big brand. A brand you know and like. Go to Google and enter the brand name, followed by the word ‘sucks’. Try Nike, Adidas, Coke, Pepsi, Apple, iPad, Microsoft. Try whatever you fancy, and it still works.You will get results. Zillions of them, all with the potential to spark off negative conversations about brands that brand managers hope to be in control of.
In a couple of months, we’ll know if the economy is, indeed, bouncing back. There are optimistic numbers being bandied about combined with low inflation, a resurgent stock market and talk of green shoots and a robust rebound.There’s no greater proof of the state of the economy than actual sales in what is traditionally a great time for marketers – Diwali.In addition to it being Diwali, marketers have high-attention programming which will carry the messages to the consumers – cricket.
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