Digital
Fortnite maker launches an epic games battle against Apple and Google
Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.
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Weekend Wrap: 14 August
In the news: eBikeGo, ET Medialabs, Gozoop, Madarth, Melange by Lifestyle, TheSmallBigIdea, Yellophant Digital
Amyn Ghadiali elevated as VP - business and strategy at Gozoop
Was director of strategy prior
ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India
India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.
Facebook removed 7 million Covid-19 misinformation posts in 3 months
The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.
Old Spice assigns digital creative mandate to Kinnect
Account won post a multi-agency pitch
Sociowash bags Oral-B's digital creative mandate
There was no multi-agency pitch involved
Pine Labs appoints Gayatri Rath as chief marketing and communications officer
Rath was consulting with the company for two years prior to this
Battle of the Brands: Byju’s vs Coursera
A weekly round up of the action in the social media space
Haymarket SAC forays into Hindi language segment with What Car's YouTube channel
The channel will look to provide accessible, user-friendly information on vehicle purchases
Wikimedia Foundation clarifies why its running a fundraising campaign in India
Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.
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Weekend Wrap: 7 August
In the news: Mavcomm Consulting, MPL, Pitchfork Partners, WTF Sports
Bruce Clay appoints Ajay Chhabra and Amitab Dev
Chhabra joins as country head while Dev is business head
Manan Shah joins Chimp&z Inc to head client services
Moves from AdLift where he also headed client services
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Creative Critique from a gender lens: 27 July - 2 Aug
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Talkwalker’s Battle of the Brands: Fitbit Vs Amazfit
A weekly round up of the action in the social media space
Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
Buyout aims to address security concerns from governments in these markets over user information and privacy.
69% of India infested with fake news during lockdown: Report
WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics
How OnePlus' Nord became a breakout star in the middle of a pandemic
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
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