4 hours ago

iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say

1 day ago

Hiveminds to handle CoinSwitch Kuber

Agency's Bengaluru office to handle the account

May 04, 2021

Adblocking use continues to grow, led by Asia

Apac accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop

May 04, 2021

Twitter joins live audio platform race by opening Clubhouse rival Spaces

The feature, no longer in beta, will allow brands and users to create and host live chat rooms

May 04, 2021

Wondrlab appoints Jateen Kore as digital head

Last full-time stint was with IDFC First Bank

May 02, 2021

We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx

The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…

Apr 29, 2021

Higher ad rates, uptake boost Facebook Q1 numbers

Revenue rose by 48% and income by 94%, even as regulatory and technology headwinds, including the launch of Apple's iOS 14, could hobble the social network's ad-led growth

Apr 29, 2021

Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell

The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebook

Apr 28, 2021

InMobi offers brands access to in-game advertising inventory

Aims to enable brands to reach premium mobile users, with ads that blend into the game environment

Apr 28, 2021

WPP launches global data consultancy Choreograph

The new GroupM company will pull data and technology resources from across the holding company to create privacy-focused solutions for clients

Apr 28, 2021

0.066% Indian netizens looking to delete social media accounts: Study

While the country is second in absolute numbers, United Kingdom leads in terms of percentage of internet users wanting to exit social media

Apr 26, 2021

TV ad volumes highest since 2018: BARC

Also stated that the top 10 advertisers accounted for 37% growth

Apr 26, 2021

Hiveminds to handle Health & Glow's digital

Account won without a multi-agency pitch

Apr 23, 2021

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

Apr 23, 2021

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

Apr 22, 2021

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

Apr 22, 2021

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific