Digital
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
The top five markets in 2022 will continue to be the US, China, Japan, UK and Germany, while the fastest growing markets will be India, US, Russia and Canada
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Rediffusion to handle Cryptowire's creative mandate
Account won post a multi-agency pitch
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YouTube’s most-watched regional language ads of 2021
The ranking features ads across six languages including Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada
CavinKare appoints Schbang for three brands
This account was won post a multi-agency pitch
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RepIndia bags Sleepwell’s digital and mainline mandate
Account won post a multi-agency pitch
Affiliate marketing specialist, user experience researcher, machine learning engineer, media buyer among jobs in prominence: LinkedIn
82% Indians look forward to changing jobs in 2022
Sorrell targets adtech, data analysis, metaverse with new VC fund
Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto to invest in technology businesses that will influence the future of advertising
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Tinder unveils a diverse set of dating stories through the journey of firsts
Watch the films conceptualised by the in-house team here
IAMAI launches an Indian EdTech Consortium (IEC) to uphold code of conduct
Byju’s, Simplilearn, Unacademy, upGrad and Vedantu among other EdTech players are a part of the consortium
Facebook censors women’s health ads, report finds
Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating "adult product" policies
Snapchat announces Httpool as sales partner in India
Also appoints Meta's Gaurav Jain to lead the revenue partnership team
New Business League: November 2021 update
New leader on the creative agency list; Mindshare retains lead among media agencies
CES 2022: How digital acceleration has changed marketing strategies
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience
Spotify rolls out clickable in-app podcast ads at CES
The feature makes advertising interactive on Spotify original and exclusive podcasts
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