Digital

1 day ago

Fortnite maker launches an epic games battle against Apple and Google

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

1 day ago

Weekend Wrap: 14 August

In the news: eBikeGo, ET Medialabs, Gozoop, Madarth, Melange by Lifestyle, TheSmallBigIdea, Yellophant Digital

2 days ago

ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India

India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.

3 days ago

Facebook removed 7 million Covid-19 misinformation posts in 3 months

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

3 days ago

Old Spice assigns digital creative mandate to Kinnect

Account won post a multi-agency pitch

3 days ago

Sociowash bags Oral-B's digital creative mandate

There was no multi-agency pitch involved

4 days ago

Pine Labs appoints Gayatri Rath as chief marketing and communications officer

Rath was consulting with the company for two years prior to this

Aug 07, 2020

Battle of the Brands: Byju’s vs Coursera

A weekly round up of the action in the social media space

Aug 07, 2020

Haymarket SAC forays into Hindi language segment with What Car's YouTube channel

The channel will look to provide accessible, user-friendly information on vehicle purchases

Aug 07, 2020

Wikimedia Foundation clarifies why its running a fundraising campaign in India

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

Aug 06, 2020

Weekend Wrap: 7 August

In the news: Mavcomm Consulting, MPL, Pitchfork Partners, WTF Sports

Aug 06, 2020

Bruce Clay appoints Ajay Chhabra and Amitab Dev

Chhabra joins as country head while Dev is business head

Aug 05, 2020

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

Aug 04, 2020

Creative Critique from a gender lens: 27 July - 2 Aug

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Aug 03, 2020

Talkwalker’s Battle of the Brands: Fitbit Vs Amazfit

A weekly round up of the action in the social media space

Aug 03, 2020

Microsoft deal to buy TikTok in US would include ANZ and Canadian markets

Buyout aims to address security concerns from governments in these markets over user information and privacy.

Aug 03, 2020

69% of India infested with fake news during lockdown: Report

WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics

Jul 31, 2020

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.