Digital

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Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)
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2 days ago

Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)

Videos from Oppo, Sundaram Mutual, KTM and more...

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Unmetric Engagement Meter: Twitter top 10 (11-20 February)
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3 days ago

Unmetric Engagement Meter: Twitter top 10 (11-20 February)

Posts from Vivo, Spicejet, Mahindra Rise and more...

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Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities
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4 days ago

Active ad fraud scheme 404bot is targeting Ads.txt vulnerabilities

The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars, according to Integral Ad Science.

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Unmetric Engagement Meter: Facebook top 10 (1-10 February)
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4 days ago

Unmetric Engagement Meter: Facebook top 10 (1-10 February)

Posts from Aditya Birla Capital, Linc Pens, Maruti Suzuki and more...

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These two charts tell a critical truth about 5G
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Feb 24, 2020

These two charts tell a critical truth about 5G

TOP OF THE CHARTS: Just two graphics from a new report by networking-equipment company Cisco show why the 5G hype is justified, but also perhaps a bit premature.

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Unmetric Engagement Meter: Most viewed on YouTube (1-10 February)
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Feb 24, 2020

Unmetric Engagement Meter: Most viewed on YouTube (1-10 February)

Videos from Oppo Mobile, Cadbury Silk, Boost and more...

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Harappa Education appoints Saatchi & Saatchi Propagate
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Feb 24, 2020

Harappa Education appoints Saatchi & Saatchi Propagate

Harappa Education is an online learning institute

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Talkwalker’s Battle of the Brands: Nescafe Vs Tetley (part two)
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Feb 20, 2020

Talkwalker’s Battle of the Brands: Nescafe Vs Tetley (part two)

A weekly round up of the action in the social media space

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Interactive Avenues bags UPL's digital mandate
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Feb 20, 2020

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

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Unmetric Engagement Meter: Twitter top 10 (1-10 February)
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Feb 19, 2020

Unmetric Engagement Meter: Twitter top 10 (1-10 February)

Posts from Poco, Samsung Mobile, Realme and more...

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Unmetric Engagement Meter: Facebook top 10 (21-31 January)
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Feb 17, 2020

Unmetric Engagement Meter: Facebook top 10 (21-31 January)

Posts from Adani Group, Cadbury Five Star, Lava Mobiles and more...

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Vikram Gaikwad, Vistasp Hodiwala partner with Roy Menezes, Pushkarraj Mehta to launch Centrick
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Feb 17, 2020

Vikram Gaikwad, Vistasp Hodiwala partner with Roy Menezes, Pushkarraj Mehta to launch Centrick

Centrick looks to use data, audience sentiments, creativity and targeting to deliver clients digital solutions

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Talkwalker’s Battle of the Brands: Nescafe Vs Tetley
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Feb 14, 2020

Talkwalker’s Battle of the Brands: Nescafe Vs Tetley

A weekly round up of the action in the social media space

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Weekend Wrap: 14 February 2020
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Feb 14, 2020

Weekend Wrap: 14 February 2020

In the news: DLF Avenue, Muthoot Fincorp, Imara, India News Communications, Team Pumpkin, UB Export

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Dentsu X to handle MyTeam11's digital mandate
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Feb 14, 2020

Dentsu X to handle MyTeam11's digital mandate

The agency has previously worked on projects for MyTeam11

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Instagram audience overtakes that of Facebook on big brand pages
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Feb 13, 2020

Instagram audience overtakes that of Facebook on big brand pages

Study of world's biggest brand pages reveals what could be landmark moment for Facebook.

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Max Bupa appoints Isobar for digital
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Feb 13, 2020

Max Bupa appoints Isobar for digital

Account won following a multi-agency pitch

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Unmetric Engagement Meter: Most viewed on YouTube (21-31 January)
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Feb 12, 2020

Unmetric Engagement Meter: Most viewed on YouTube (21-31 January)

Videos from Oppo, Samsung, Tata Motors and more...

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DDB Mudra Group bags BharatBenz's integrated marketing mandate
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Feb 12, 2020

DDB Mudra Group bags BharatBenz's integrated marketing mandate

Account won post a multi-agency pitch

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Mahesh Nazare joins WATConsult as director for HR, learning and development
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Feb 12, 2020

Mahesh Nazare joins WATConsult as director for HR, learning and development

Moves from Will on Woods where he was managing partner