20 hours ago

BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

22 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

22 hours ago

Advertisers are not fully prepared for the demise of third-party cookies, WARC says

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

1 day ago

Moves and wins roundup: Week of 22 April 2024

Read all the latest news from the marcomms world including updates from Dentsu Creative PR, Network Advertising, Publicis, inDrive, Onetab and more, in our weekly round-up of people moves and account wins.

4 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

4 days ago

Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

4 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai amid election season

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.

Apr 19, 2024

Venke Sharma joins Sprinklr after departing from Disney

Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.

Apr 18, 2024

Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role

Two boards become one as supervisory and management boards merge.

Apr 18, 2024

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

Apr 17, 2024

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

Apr 17, 2024

Omnicom posts 4% organic growth in Q1, beats expectations

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

Apr 17, 2024

Sustainable branding in the age of climate consciousness

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.

Apr 17, 2024

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Apr 15, 2024

Big Brother is watching you: Audible stages 1984 takeover of The Guardian

George Orwell 'returns' to The Observer in new ad campaign.

Apr 15, 2024

Moves and wins roundup: Week of 15 April

Read all the latest news from the marcomms world including updates from MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.

Apr 12, 2024

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

Apr 12, 2024

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.

Apr 10, 2024

Navigating Gen Z: Balancing tech, tradition, and identity in a connected world

By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.

Apr 10, 2024

24 hours with...Karthik Nagarajan

Catch up with Karthik Nagarajan, CEO, Hogarth India, as he takes us through what a day in his life looks like.