Digital
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say
.png&h=268&w=401&q=100&v=20170226&c=1)
Adblocking use continues to grow, led by Asia
Apac accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop
Twitter joins live audio platform race by opening Clubhouse rival Spaces
The feature, no longer in beta, will allow brands and users to create and host live chat rooms
Wondrlab appoints Jateen Kore as digital head
Last full-time stint was with IDFC First Bank
We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx
The company’s president and COO discusses how its workforce handled the pandemic, how digital is at the company’s core, and more…
Higher ad rates, uptake boost Facebook Q1 numbers
Revenue rose by 48% and income by 94%, even as regulatory and technology headwinds, including the launch of Apple's iOS 14, could hobble the social network's ad-led growth
Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebook
InMobi offers brands access to in-game advertising inventory
Aims to enable brands to reach premium mobile users, with ads that blend into the game environment
WPP launches global data consultancy Choreograph
The new GroupM company will pull data and technology resources from across the holding company to create privacy-focused solutions for clients
0.066% Indian netizens looking to delete social media accounts: Study
While the country is second in absolute numbers, United Kingdom leads in terms of percentage of internet users wanting to exit social media
ART Fertility Clinics assigns digital media mandate to Social Beat
Account won post a multi-agency pitch
.png&h=268&w=401&q=100&v=20170226&c=1)
TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
.png&h=268&w=401&q=100&v=20170226&c=1)
Instagram to begin testing Reels ads in India
To also conduct reels ad trials in Brazil, Germany and Australia
.png&h=268&w=401&q=100&v=20170226&c=1)
Will work from home last forever?
Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses
Truecaller assigns digital mandate to Wirality Media
The agency has been working with the brand on a project basis
Maya Hari gets global role at Twitter
As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
