1 day ago

Facebook clicks with millions of consumers across the globe 

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Google shatters hopes of replacing cookies with independent identifiers

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech

2 days ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

3 days ago

Truecaller launches Guardians app for user safety

The application will be free-of-charge and available globally

3 days ago

Aditya Birla Capital urges consumers to follow their dreams 

Watch the campaign conceptualised by AutumnGrey here

3 days ago

Manforce Condoms tells users #DontMessAround

The campaign has been conceptualised by Grapes Digital

3 days ago

Amazon Prime Video issues apology for 'objectionable scenes' in Tandav

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021

Feb 28, 2021

Campaign India expands presence to Instagram

Adds to social media presence which is available across Facebook, Twitter, LinkedIn and YouTube

Feb 26, 2021

Sony Music appoints Sangeetha Aiyer as director of promotions

Moves from NBCUniversal India where she was head of marketing

Feb 26, 2021

New Government guidelines to hold social media and OTT platforms responsible for their content

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

Feb 26, 2021

Narendra Modi, Virat Kohli and Rahul Gandhi lead Twitter engagement in India: Report

Social media analytics firm Twitteet released its analytics for January 2021

Feb 25, 2021

INS wants Google to compensate Indian newspapers for use of content by sharing ad revenues

This follows Google agreeing to better compensate and pay publishers in France and Australia

Feb 25, 2021

IAMAI 'surprised' with Government, expected consultation during OTT guideline creation

Association unhappy at not being involved in guidelines being quoted in the media

Feb 24, 2021

Bharti Airtel enters the ad tech industry with Airtel Ads

Service allows brands to curate consent-based and privacy safe campaigns to Airtel customers in India

Feb 24, 2021

Live blog: News updates - week of 22 February

In the news: BoroPlus, Elanpro, Instagram, Levi's, Mirum

Feb 23, 2021

Facebook to restore news in Australia

The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday

Feb 22, 2021

Anzu partners with Adcolony for its launch in India

The launch will help brands access in-game inventory and target gamers in India programmatically