Digital
Nexus to deploy 3D anamorphic screens at five malls by 2025
The real estate company will invest INR 15 crores for these DOOH media installations at its malls.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
Amagi acquires Argoid AI to transform streaming with smarter solutions
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Dentsu India elevates Imtiyaz Vilatra amid growth of DOOH market
He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.
Moves and wins roundup: Week of 02 Dec
Our weekly roundup of the latest appointments and account wins from Mediascope, News18 Studios, Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, Mediascope, Eastman Auto & Power, Adobe, Posterscope India and many more.
Campaign roundup: Week of 02 Dec
The latest ad films and campaigns from brands including Axis Bank, Sebamed, Spinz BB face talc, House of McDowell’s, Grip Invest, Kuku FM, Tata Tea Chakra Gold, Indian Bank in our weekly roundup.
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Moves and wins roundup: Week of 25 Nov
Our weekly roundup of the latest appointments and account wins from FCB Interface, Innocean India, C Com Digital, Hisense India, AdLift, Nasher Miles, Times Music, FCB Interface, DViO, Galleri5, NDTV Brand Studio, Good Glamm Group, Dentsu, Leander Paes’s Flying Man Ventures, Atrangii App, Innoviti Technologies and many more
Campaign roundup: Week of 25 Nov
The latest ad films and campaigns from brands including Beyond Snacks, Asian Paints, BGMI, Plum, Museum of Solutions, A23 Poker, Shriram Finance, ECE Elevators, Johnson & Johnson, Hair & Care, Vedica, Zee TV, The Body Shop, HDFC Eego, Symphony Limited, KidZee, Federal Bank, HDFC Life, Malabar Gold & Diamonds and more, in our weekly roundup.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Crypto craze: FOMO rising, fear of messing up prevails
Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for savvy, long-term digital asset strategies.
The sound track to successful digital marketing campaigns
From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How click-to-chat ads on Whatsapp are transforming marketing campaigns
A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.
Logi5 launches in India, taps into location-based advertising opportunities
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
Campaign roundup: Week of 18 Nov
The latest ad films and campaigns in India from brands such as Kinder Joy, Birla Brainiacs, happn, The Leela, Citykart, Paytm, Continental Coffee, Isharya, Kumari Jewels, Spicetree Design Agency, Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.
Moves and wins roundup: Week of 18 Nov
Our weekly news roundup includes the latest appointments and account wins from Red Bangle, Crosshairs Communication, Sony Pictures, Tata CLiQ Fashion, FCB India,TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
MediaSense buys R3 as it eyes global client opportunities in creative
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Shailesh Prakash checks out of Google News
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
Moves and wins roundup: Week of 11 Nov
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
Campaign roundup: Week of 11 Nov
The latest ad films and campaigns in India from brands such as Vasant Masala, Supra Pens, Hyundai Motor India Limited (HMIL), Aditya Birla Sun Life, Orchids International School, CARS24, Gritzo, The Moms Co, Nickelodeon, Stable Money, Venus Productions, Haisha Paints, Ugaoo, McCoy Mart, Godrej Locks, Go Cheese, Kiara Powar, House of Hiranandani, Nobero, Police, NoBroker, HSBC Mutual Fund, ThunderPlus, Myntra Beauty, Swiss Beauty, Eloelo, Emcure Pharmaceuticals, Nibav Home Lifts, CoinDCX, and more in our weekly news roundup.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
