Digital
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy
MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages
The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey
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CleverTap acquires Leanplum
The deal is expected to close in Q2 of 2022 for an undisclosed amount
APAC has lowest post-bid fraud rate at 1%: DoubleVerify study
It was also found that there have been significant improvements in brand suitability and viewability in the past year
Mankind Pharma launches its OTT platform Docflix
The platform aims to cater to doctors with its scientific and authentic content
Netflix to foray into live streaming
The OTT platform plans on launching the feature for stand-up specials, unscripted content and other live content
Blink Digital launches Web3 vertical
Aims to leverage NFTs, the metaverse and Web3 applications, to enhance the connectivity between brands and audiences
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Art-E-Mediatech to handle Pidilite Industries' digital technology mandate
No multi-agency pitch involved
Nishad Ramachandran joins Spread as digital and experience partner
Last full-time stint was with Hansa Cequity, where he was chief digital officer
Cannes Lions 2022: Nine from India on the 'shortlist' jury
Anusheela Saha, Ashwini Deshpande, Deepshikha Dharmaraj, Gazal Jain, Hemant Shringy, Pallavi Chakravarti, Pravin Sutar, Sumitra Sengupta and Vaishali Verma on the jury from India
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AMG Media Networks to acquire 49% stake in Quintillion
Purchase amount not disclosed by the company
Viacom18 appoints Sociowash for its music and English entertainment brands
No multi-agency pitch was involved
Umesh Bopche appointed CEO of Experience Commerce
Was VP and business head - brands services at Prime Focus
Porter assigns digital mandate to 22feet Tribal Worldwide
Account won post a multi-agency pitch
Disney+ exceeds subscriber growth expectations in fiscal Q2
Disney+ Hotstar, the media company’s streaming service in Asia, accounted for more than half of net subscriber additions in the quarter ended 2 April, which CFO Christine McCarthy attributed in part to the start of the Indian Premier League season
Rajesh Viswanath and Vivek Tyagi join Publicis Media Services
Viswanath appointed SVP - data sciences, while Tyagi will head performance marketing
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift
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