Digital
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
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ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
Adobe takes a stab at rewriting B2B playbook with agentic AI tools
As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.
Campaign roundup: Week of 13 October
The latest ad films and campaigns from brands like Tata Play, Without, FDC Electral, Bioderma, Equitas Small Finance Bank, Samsung, Comet, Medanta, Spykar, Lotte India, The Indian Garage Co, Beardo, McDonald’s India, Hellmann’s, John Jacobs, Arrow, Bergner, Campus, Duroflex, Specta Quartz, Bowlers, Anna Chandy & Associates, Papa Johns, and more, in our weekly roundup.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Moves and wins: Week of 6 October
Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.
Campaign roundup: Week of 6 October
The latest ad films and campaigns from brands like Himalaya, A|X Armani Exchange, Lotus Herbals, Oppo, CRIF India, Royal Stag, Kindlife, McDowell’s Soda, Xiaomi, boAt, Pepperfry, Coca-Cola, Libas, Bank of Maharashtra, HSBC, JGP Jewellers, Experience Abu Dhabi, Fanta, Zoya, Miraggio, Tirupati Oils, Flipkart, Men of Platinum, CottonKing, Lal, Dabur Red, and more, in our weekly roundup.
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Spotify expands access to its ad inventory with Amazon and Yahoo
Streamer confirms rollout following its upfronts earlier this year.
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Search shifts from ranking links to answer engines
AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.
Join the beat: World Heart Day 2025
A look at how brands like Narayana Health, and more, are celebrating World Heart Day through their campaigns.
Campaign roundup: Week of 29 September
The latest ad films and campaigns from brands like Fixderma, Adglobal360, Kraus Jean, PASG, Zuno General Insurance, and more, in our weekly roundup.
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YouTube pilots cheaper subscription in India as ad-free demand rises
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
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Snapchat’s India push fuels fresh battle for creators
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
Celebrating the spirit of Durga Puja through stories and style
A look at how brands like DS Group, ITC Aashirvaad, Tata CLiQ, Aldo, ITC Sunrise Spices, Xiaomi India, Shyam Metalics Foundation, Redbus, Parle-G, Tata Tea Gold, Kalyan Jewellers and Shoppers Stop are celebrating Durga Puja through their campaigns.
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Meta links AI video with India’s festive shopping surge
As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive commerce.
IAS to be acquired by Novacap for nearly $2 billion
The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology investments and global growth.
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Gen Z’s digital habits put spotlight on the open internet
The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.
Campaign roundup: Week of 22 September
The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.
Moves and wins: Week of 22 September
Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, and many more.
GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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