Digital
India’s app boom tests advertising’s Google–Meta habit
Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta accused of inflating Shops ad performance to offset Apple privacy impact
Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.
Wikipedia parent set to pick Spin as social media agency
Shop will create social video campaigns for the online encyclopedia.
AI’s web takeover: Who pays when bots swipe content?
As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.
Campaign roundup: Week of 18 Aug
The latest ad films and campaigns from brands like Havells, Tata Mutual Fund, Anymind Group, Fossil, Sunfeast Dark Fantasy, Birla Opus Paints, Vaseline India, La Pink, UNIQLO, Simpolo, BattRe Electric Mobility, Scapia, DS Group, Colgate, Nestlé Milkmaid, Bobbi Brown, Sansaar By D’décor, Malabar Gold and Diamonds, and more, in our weekly roundup.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Dentsu bets on podcasting as India’s audio market matures
Amidst tightening margins worldwide, the global holding company launches a podcast network in India to test audio’s value in branded storytelling.
AI won't kill SEO, but it will rewrite the rules
As search diversifies across AI tools and formats, SEO evolves from a singular strategy to one of many discovery pathways.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Google plugs into India’s quick commerce ad rush
With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.
From patriotism to purpose: Brands mark Independence Day
How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal wore their nationalism on their campaign sleeves.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.
Campaign roundup: Week of 11 Aug
The latest ad films and campaigns from brands like Amazon India, TWM, Flam and IFFCO, Bangur Cement, Jupiter Money, Bottomline Media, Whatsapp, Green Goose Design, BirlaNu, Crunchyroll, The Wealth Company, MG, SEBI and BSE, Navi Technologies, Canva India, ILine, Nestlé, Foxtale, ALT, Tata Punch, Navi UPI, and more, in our weekly roundup.
Ties that bind: Brands celebrate siblinghood this raksha bandhan
How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio India, Archies, Instamart, IVYN, IGP, SKINN, Sugar Free D’lite, IGP, Floweraura, Zouk, Caratlane, FNP, Elivaas and more drove connections and conversations on a day that celebrated companionship.
Campaign roundup: Week of 04 Aug
The latest ad films and campaigns from brands like Techugo and Handloom, Deconstruct, Himalaya Babycare, Biostadt, Toaster INSEA, Godrej Yummiez and more, in our weekly roundup.
Amazon breaks up Wondery podcast operation, cutting 110 staff members
Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.
Moves and wins: Week of 11 Aug
Our weekly roundup of the latest appointments and account wins from Ormax Media, Famous Innovations, Havas Media, Digi eRelease, Avalanche, Connect Network Inc., Saatchi, Ingram Micro India, Yellow Designs, Wondrlab, Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious Advertising, Zurich Kotak, TBWA, FTA, JBCN Group, OMD, Brand Street, SGA, and many more.
Brands turn BFFs on Friendship Day
How brands like McDonald’s, House of McDowell’s, Parle-G, Bingo! and more, drove connections and conversations from on a day that celebrated companionship.
Moves and wins: Week of 04 Aug
Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr Smash, Treize Communications, Lifafa Studios, IAMAI, Food Square, JCDecaux India, BARC, Bigtrunk Communications, Spek Digital, WYP and many more.
Google’s AI Mode will ‘fundamentally redefine’ digital ad industry
Adland reacts to Google's latest update after AI Overviews lead to a 79% drop in click-through rates to websites.
VDO.AI unwraps interactive ads for India’s festive media blit
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
Amazon disappears from Google Shopping ads
After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
