Digital

1 day ago

Disney+ Hotstar ties up with MediaMath for programmatic advertising

Partnership to help advertisers measure reach and frequency

1 day ago

Brand's Suntory Myanmar looks to gift a boost of immunity

Grip Digi has conceptualised the campaign

2 days ago

West India to bounce back from Covid setback fastest while South India will take longest time to recover: Study

Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'

2 days ago

BARC India evolves to global measurement standard; replaces Impressions with AMA

Data released via the BARC India website from week 47 onwards will reflect the change

3 days ago

Dentsu Webchutney and its employees face heat on Twitter

The agency handles Swiggy’s social media business

3 days ago

Audi Q2 takes users on a drive through Instagram filter

The idea has been conceptualised by BBH India

3 days ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions

4 days ago

Twitterati calls for boycott of Swiggy after brand tweets in support of farmers

Comes after Swiggy's Twitter handle replied to a tweet from a user called Nirmala Tai 2.0

Nov 30, 2020

Global advertising faces a cut of US$63 billion due to Covid: Warc report

The report adds that this number is twice that of 2009's 'The Great Recession'

Nov 27, 2020

Agency of the Year 2020 winners: South Asia

Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards

Nov 26, 2020

Weekend Wrap: 27 November

In the news: Gourav, Livinguard, Haeal, Poppy Seed Communication, Sony Pictures Networks, Yaap Digital

Nov 26, 2020

Campaign South Asia AOY 2020: Famous Innovations, Dentsu agencies dominate

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards

Nov 26, 2020

Boycott Culture: How brands tackle aggressive social media dissent

Is responding or ignoring the best strategy for online backlash?

Nov 25, 2020

Global industry leaders convene to discuss 'the great reset'

On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward

Nov 25, 2020

Himalaya Men appoints Kinnect to handle digital creative

Account won post a multi-agency pitch

Nov 25, 2020

Star India acquires broadcast rights for Cricket South Africa till 2024

The Indian cricket team is scheduled to tour South Africa thrice in this period

Nov 24, 2020

Mondelez hires MediaMonks and Publicis Groupe for worldwide content production

The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content