Digital
How smarter mobile ads are beating big-budget campaigns: Report
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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The power of DOOH: Making 'the goldfish' remember your brand
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
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From rote to woke: Intel's AI rewrites study time
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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How ASICS India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
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Meta introduces ads in Threads; issues updates to Ray-Ban Meta glasses
Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.
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Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
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MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Agencies share reels and business messaging case studies at Meta Marketing Summit
At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
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