Digital
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80% Indian shoppers discover new products through social media: Study
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Havas Media India promotes key talent to leadership roles
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
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Publicis Sapient targets India’s GCC boom with new offering
As GCCs evolve from cost centres to innovation engines, it bets on India’s scale and skills to fuel global transformation.
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
Campaign roundup: Week of 09 June
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
VDO.AI launches in-scroll display ad format
New format adds motion with 3D scrolling to conventional static advertisements.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Taboola unveils predictive audiences to help brands reach high-converting clients
Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a result.
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IAB Tech Lab launches containerisation project
The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.
80% of Indian professionals experience data anxiety: Canva
While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that impact their work, finds the study.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
71% of CMOs to invest over $10 million in GenAI annually: Study
83% of CMOs express confidence in GenAI in 2025 compared to 74% in 2023, according to a global survey by BCG.
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
AI gets personal, but can it get it right?
As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.
Campaign roundup: Week of 02 June
The latest ad films and campaigns from brands like RummyCircle, Ratnaafin, Decathlon India, Baskin Robbins India, Himalaya BabyCare, Zydus Wellness, Renault India, Specta Quartz, Tata Salt, Myntra, Jockey, Crunchyroll, Forces of Tyaani, Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana Health, StockGro, Gromax Agri Equipment, Surabhi Sauces. Lakshita, Campus Activewear, Asian Paints, and more, in our weekly roundup.
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