Digital
Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How Asics India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta introduces ads in Threads; issues updates to Ray-Ban Meta glasses
Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Agencies share reels and business messaging case studies at Meta Marketing Summit
At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
Can sound make you taste spice? 7UP thinks so
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Campaign roundup: Week of 21 April
The latest ad films and campaigns from brands like Ashirvad by Aliaxis, Infinix, L&T Finance, Bombay Shaving Company, Brookfield Properties, Parle Products, Pazago, Canara Bank, Mercedes-Benz India, TBWA India, Kansai Nerolac, Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
13 industry leaders from India appointed to Cannes jury
Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.
Moves and wins roundup: Week of 21 April
Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
VDO.AI launches cricket-themed ad formats
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Smart bots, smarter brands: How AI is redefining customer service
Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
