Digital

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Talkwalker’s Battle of the Brands: Airbnb vs Booking.com
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4 days ago

Talkwalker’s Battle of the Brands: Airbnb vs Booking.com

A weekly section on brand chatter in the social space

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I-Com Global Summit 2019: 'Using GPS for growth
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4 days ago

I-Com Global Summit 2019: 'Using GPS for growth

Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing

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I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
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May 16, 2019

I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'

MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see

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Cannes Contenders 2019: Isobar
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May 16, 2019

Cannes Contenders 2019: Isobar

Believe your entry deserves a Lion? Send us the work and the case

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I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'
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May 15, 2019

I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'

Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams

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Images from the I-Com Global Summit: Day two
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May 15, 2019

Images from the I-Com Global Summit: Day two

Day two of the I-Com Global Summit saw Indian participation from BARC, Mindshare and MIQ Digital and signed off with the awards gala. Here are images from the day.

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I-Com Global Summit 2019: 'Controversy is good around elections'
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May 15, 2019

I-Com Global Summit 2019: 'Controversy is good around elections'

Tom de Bruyne, founder, Sue Amsterdam and Behavioural Design Academy, explained how the ruling party in the Netherlands stayed in power post the elections in 2017

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I-Com Global Summit:  'Paid search is the same as being visible on the top shelf'
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May 15, 2019

I-Com Global Summit: 'Paid search is the same as being visible on the top shelf'

Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results

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I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins
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May 15, 2019

I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins

Winners were announced on 14 May in Malaga

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I-Com Global Summit: Lifebuoy, Pepsi's case studies
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May 14, 2019

I-Com Global Summit: Lifebuoy, Pepsi's case studies

Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'

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I-Com Global Summit: How Godrej Hit used data to fight dengue
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May 14, 2019

I-Com Global Summit: How Godrej Hit used data to fight dengue

Mindshare USA's MD for marketing sciences explained how the insect repellent brand Hit looked to unite platelet donors in India with those suffering from dengue

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Cannes Contenders 2019: Havas India and Rage Communications
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May 14, 2019

Cannes Contenders 2019: Havas India and Rage Communications

Believe your entry deserves a Lion? Send us the work and the case

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I-Com Global Summit: India's solution for the Warner Bros challenge
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May 14, 2019

I-Com Global Summit: India's solution for the Warner Bros challenge

Team MIQ India presented its set of solutions for Warner Bros challenge of evolving content consumption trends as subscribers shift away from cable TV

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Talkwalker’s Battle of the Brands: One Plus Vs Xiaomi - Part 2
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May 10, 2019

Talkwalker’s Battle of the Brands: One Plus Vs Xiaomi - Part 2

A weekly section on brand chatter in the social space

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Mother's Day campaigns
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May 10, 2019

Mother's Day campaigns

Watch a compilation of our picks

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Unmetric Engagement Meter: Facebook top 20 (21-30 April)
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May 09, 2019

Unmetric Engagement Meter: Facebook top 20 (21-30 April)

Posts from Brand Factory, Vicks, Manforce Condoms

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Philippa Brown named CEO of PHD Worldwide
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May 09, 2019

Philippa Brown named CEO of PHD Worldwide

UK chief executive of Omnicom Media Group wins promotion to global role.

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Nilesh Vaidya, Prachi Pawar join Digitas
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May 09, 2019

Nilesh Vaidya, Prachi Pawar join Digitas

Pawar takes over as VP - data, while Vaidya joins as AVP - marketing transformation consulting

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Schneider Electric appoints WATConsult for digital, social media
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May 08, 2019

Schneider Electric appoints WATConsult for digital, social media

Account won following a multi-agency pitch

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Unmetric Engagement Meter: Most viewed on YouTube (21-30 April)
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May 07, 2019

Unmetric Engagement Meter: Most viewed on YouTube (21-30 April)

Videos from OnePlus, Oppo, Samsung and more...

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