Digital

3 days ago

48% Indians want more inclusive representation from brands: ASCI

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

3 days ago

Entertainment and fashion make for a good marriage: Flipkart's Abhishek Maloo on 'The Archies' collaboration

Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion

4 days ago

Boat gets 'The Archies' cast to shake a leg with its founder

Watch the film conceptualised by The New Thing here

4 days ago

Spotify lays off 17% of workforce amid cost-cutting drive

CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges

Dec 05, 2023

Republic network launches business channel

Called R Business, the channel will focus on business news across financial, industrial, goods and services, markets, and BFSI among other sectors

Dec 05, 2023

54% marketers feel that adoption of AI in marketing isn't effectively understood: MMA report

The report also revealed that 85% of marketers are exploring AI

Dec 05, 2023

Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group

As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024

Dec 04, 2023

The Marcom Avenue expands to Bengaluru

The agency is also eyeing global expansion into Canada and the US

Dec 04, 2023

Moves and wins roundup: Week of 4 December

Read about the latest news in the marcomm world including updates from Digital Refresh, Cheil, Enormous, NDTV, Kaizzen and Social Beat

Dec 04, 2023

No advertiser owes a media platform

Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic

Dec 01, 2023

Republic Media Network elevates Mohit Dhamne and S Sundaram

Mohit Dhamne has been named as the chief financial officer and S Sundaram has been elevated to director of strategy for the network

Dec 01, 2023

Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify

As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers

Dec 01, 2023

Havas acquires majority stake in Singapore-based Klareco communications

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors

Dec 01, 2023

X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’

Ad chief Linda Yaccarino attempts to clean up after public tirade

Dec 01, 2023

Campaign India Crash Course: Creating a network based in India

In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India

Nov 29, 2023

Flipkart brings sellers and customers onto the same page

Watch the films conceptualised by Vector Brand Solutions here

Nov 29, 2023

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

Nov 28, 2023

Moves and wins roundup: Week of 27 November

Read about the latest news in the marcomm world including updates from Digital Refresh Networks, Madison Loop, PolicyBoss, Chargeup, FNP and BigTrunk Communications