Digital
HDFC grants Kapil Sharma, Tiger Shroff, and Prabhudeva unprecedented life choices
Watch the films conceptualised by Wondrlab here
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Entertainment and fashion make for a good marriage: Flipkart's Abhishek Maloo on 'The Archies' collaboration
Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion
Boat gets 'The Archies' cast to shake a leg with its founder
Watch the film conceptualised by The New Thing here
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges
Republic network launches business channel
Called R Business, the channel will focus on business news across financial, industrial, goods and services, markets, and BFSI among other sectors
54% marketers feel that adoption of AI in marketing isn't effectively understood: MMA report
The report also revealed that 85% of marketers are exploring AI
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Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group
As jury president of the Creative Effectiveness and Creative Strategy Spikes, Aditya Kanthy shares what it takes to impress him, and how to set up for success at Spikes Asia 2024
The Marcom Avenue expands to Bengaluru
The agency is also eyeing global expansion into Canada and the US
Moves and wins roundup: Week of 4 December
Read about the latest news in the marcomm world including updates from Digital Refresh, Cheil, Enormous, NDTV, Kaizzen and Social Beat
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
Republic Media Network elevates Mohit Dhamne and S Sundaram
Mohit Dhamne has been named as the chief financial officer and S Sundaram has been elevated to director of strategy for the network
Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
Havas acquires majority stake in Singapore-based Klareco communications
The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors
X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade
Campaign India Crash Course: Creating a network based in India
In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India
Flipkart brings sellers and customers onto the same page
Watch the films conceptualised by Vector Brand Solutions here
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A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps
Moves and wins roundup: Week of 27 November
Read about the latest news in the marcomm world including updates from Digital Refresh Networks, Madison Loop, PolicyBoss, Chargeup, FNP and BigTrunk Communications
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