Digital
Talkwalker’s Battle of the Brands: Airbnb vs Booking.com
A weekly section on brand chatter in the social space
I-Com Global Summit 2019: 'Using GPS for growth
Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing
I-Com Global Summit: 'Most mobile ads are cognitively recognised in less than half a second'
MMA's Vassilis Bakopoulos explains what neuroscience tells us about exposure time, attention and opportunity to see
Cannes Contenders 2019: Isobar
Believe your entry deserves a Lion? Send us the work and the case
I-Com Global Summit: 'It’s important for a big organisation to be out there when there’s a crisis'
Blake Cahill (Royal Phillips) and Bruce Hoang (Orange) discuss the role of the agency and in-house teams
Images from the I-Com Global Summit: Day two
Day two of the I-Com Global Summit saw Indian participation from BARC, Mindshare and MIQ Digital and signed off with the awards gala. Here are images from the day.
I-Com Global Summit 2019: 'Controversy is good around elections'
Tom de Bruyne, founder, Sue Amsterdam and Behavioural Design Academy, explained how the ruling party in the Netherlands stayed in power post the elections in 2017
I-Com Global Summit: 'Paid search is the same as being visible on the top shelf'
Executives from Nestle, Analytic Partners, Advanced Analytic Solutions and Ekimetrics discuss how they have used data to enhance business results
I-Com Data Creativity Awards: Mindshare India (two), BARC bag wins
Winners were announced on 14 May in Malaga
I-Com Global Summit: Lifebuoy, Pepsi's case studies
Mindshare's Rituparna Dasgupta explains the 'adaptive data lighthouse' and 'miles and meals'
I-Com Global Summit: How Godrej Hit used data to fight dengue
Mindshare USA's MD for marketing sciences explained how the insect repellent brand Hit looked to unite platelet donors in India with those suffering from dengue
Cannes Contenders 2019: Havas India and Rage Communications
Believe your entry deserves a Lion? Send us the work and the case
I-Com Global Summit: India's solution for the Warner Bros challenge
Team MIQ India presented its set of solutions for Warner Bros challenge of evolving content consumption trends as subscribers shift away from cable TV
Talkwalker’s Battle of the Brands: One Plus Vs Xiaomi - Part 2
A weekly section on brand chatter in the social space
Unmetric Engagement Meter: Facebook top 20 (21-30 April)
Posts from Brand Factory, Vicks, Manforce Condoms
Philippa Brown named CEO of PHD Worldwide
UK chief executive of Omnicom Media Group wins promotion to global role.
Nilesh Vaidya, Prachi Pawar join Digitas
Pawar takes over as VP - data, while Vaidya joins as AVP - marketing transformation consulting
Schneider Electric appoints WATConsult for digital, social media
Account won following a multi-agency pitch
Unmetric Engagement Meter: Most viewed on YouTube (21-30 April)
Videos from OnePlus, Oppo, Samsung and more...
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