Digital
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Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
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X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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LS Digital expands global footprint with US push and strategic acquisitions
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
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Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential to change search behaviour. But will it be enough to disrupt Google’s stronghold on search and search advertising?
The cloud revolution behind the OTT boom in Indian broadcasting
As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.
How Info Edge India is leveraging GenAI to achieve efficiency
Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.
Moves and wins roundup: Week of 2 Sept
The latest appointments and account wins from Approach Entertainment, Integrated Ad Science, Lateral Thinkers Communications, OML Entertainment, The Manifest Media, Pitchfork Partners, Brand Street Integrated, Amgen, Team Pumpkin, PRandit, Swastik, CoinDCX, ASCI Board, Garage Worldwide, 37Bold Partners, 80 dB Communications, Korra, FCB India, Buffalo Soldiers, Arré Studio, One Source, Tyroo, Zee, Philips, and more in our weekly news roundup.
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
Instagram launches Creator Lab in India, expands support for aspiring creators
Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.
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AIGDF makes a case of age-rating framework in gaming content
Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.
Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
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One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.
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Growing acceptance for ads on streaming platforms is win-win for all: Magnite’s Gavin Buxton
The sell-side advertising company’s managing director for Asia shares his insights with Campaign on navigating OTT and CTV complexities, leveraging live sports, and the future of ad-supported streaming in India.
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Cision launches CisionOne media monitoring platform in APAC
This marks the company’s first full-service media monitoring venture in this market, after CisionOne’s launch in the UK and the US last year.
Moves and wins roundup: Week of 26 Aug
The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.
The CMO's MO: Avi Kumar bets on GenAI to power FNP's bespoke solutions
Ferns N Petals' chief marketing officer, Avi Kumar, shares how AI-driven personalisation efforts are attracting the company's marketing dollars, helping it augment its customised gifting solutions.
Pixelab and Warehouse 47: Anant Roongta shares his vision for the future of storytelling
Famous Studios’ managing director is attempting to blend tradition with innovation through Warehouse 47 and Pixelab, which promise avante-garde production facilities for brands and content creators.
Absurdity is Gen Z's ultimate definition of authenticity: Virtue Worldwide research
‘The Virtue guide to culture’ explores this customer base in Asia, highlighting trends like embracing weirdness and trusting AI for future therapy.
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APAC ad spend growth cools as global market tops $1 trillion: WARC
China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.
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