Digital
Disney+ Hotstar ties up with MediaMath for programmatic advertising
Partnership to help advertisers measure reach and frequency
Brand's Suntory Myanmar looks to gift a boost of immunity
Grip Digi has conceptualised the campaign
West India to bounce back from Covid setback fastest while South India will take longest time to recover: Study
Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'
BARC India evolves to global measurement standard; replaces Impressions with AMA
Data released via the BARC India website from week 47 onwards will reflect the change
Dentsu Webchutney and its employees face heat on Twitter
The agency handles Swiggy’s social media business
Audi Q2 takes users on a drive through Instagram filter
The idea has been conceptualised by BBH India
Dentsu partners with Facebook for 'commerce bootcamp'
Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions
Twitterati calls for boycott of Swiggy after brand tweets in support of farmers
Comes after Swiggy's Twitter handle replied to a tweet from a user called Nirmala Tai 2.0
Global advertising faces a cut of US$63 billion due to Covid: Warc report
The report adds that this number is twice that of 2009's 'The Great Recession'
Mobile Premier League appoints Yaap to handle social media
No multi-agency pitch involved
The pandemic has impacted women professionals in the workforce: Suresh Narayanan, Nestle India
He was in discussion with Rama Bijapurkar during Spectra 2020
Agency of the Year 2020 winners: South Asia
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards
Weekend Wrap: 27 November
In the news: Gourav, Livinguard, Haeal, Poppy Seed Communication, Sony Pictures Networks, Yaap Digital
Campaign South Asia AOY 2020: Famous Innovations, Dentsu agencies dominate
Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
Global industry leaders convene to discuss 'the great reset'
On December 8, Campaign Connect will bring together leaders from around the globe from Unilever, Disney, Mondelez, Burger King, Electronic Arts, Kraft Heinz, Facebook, Coca-Cola, Salesforce, Accenture and many more to determine how marketing will move forward
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Himalaya Men appoints Kinnect to handle digital creative
Account won post a multi-agency pitch
Star India acquires broadcast rights for Cricket South Africa till 2024
The Indian cricket team is scheduled to tour South Africa thrice in this period
Mondelez hires MediaMonks and Publicis Groupe for worldwide content production
The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content
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