Little Yadav

Aug 22, 2025

Ban, brand, or bust? When the house calls game over

SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?

Aug 20, 2025

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

Jul 29, 2025

The quiet power of Gen X is loud enough

Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety.

Jun 13, 2025

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

Apr 28, 2025

Shock marketing and sharbat wars: When brands cross ...

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.

Apr 21, 2025

Rewriting the PR playbook: Navigating disruption in ...

This National PR Day, Campaign examines how PR pros are evolving from being media gatekeepers to strategic brand navigators in an age of misinformation and disruption.