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Meta's WhatsApp ad policy fuels industry debate ...
SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.
Are ad agencies prioritising campaign metrics over ...
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
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The CMO’s MO: Pratik Mazumder talks about leveraging...
Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.
Adland gives Union Budget 24-25 a thumbs-up
Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.
Union budget 2024: Ad industry experts share their ...
SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.
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How ad agencies can safeguard their creative spark ...
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
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