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OML’s new CEO eyes global growth by riding on ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future of OTT platforms in India, and crafting ideas that caters to varied audiences.
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Clothing brand Qua onboards women cricketers for ...
In an exclusive interview with Campaign, the company's co-founders Divya Agarwal and Rupanshi Agarwal explain why they chose sportswomen to headline the ads.
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The CMO’s MO: Wow Skin Science’s Vanda Ferrao ...
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
Meta's WhatsApp ad policy fuels industry debate ...
SOUNDING BOARD: Recent reports that Meta could allow alcohol and real-money gaming ads in India have fuelled widespread speculation in the advertising industry. Campaign turns to experts to explore the potential repercussions of such a decision.
Are ad agencies prioritising campaign metrics over ...
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
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The CMO’s MO: Pratik Mazumder talks about leveraging...
Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.
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