What was the best work of 2017? The final part of a four-part series...
'Campaign India Top 50 Ads of 2017' is a collection of the best work that we have chronicled in the year gone by. Work published has been scrutinised through the year, and a list has been shortened to arrive at these 50 pieces that stood out.
Here are ads 41-50 on the list.
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Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
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As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
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With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
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A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
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