What was the best work of 2017? The final part of a four-part series...
'Campaign India Top 50 Ads of 2017' is a collection of the best work that we have chronicled in the year gone by. Work published has been scrutinised through the year, and a list has been shortened to arrive at these 50 pieces that stood out.
Here are ads 41-50 on the list.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
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Srinivasan joins Publicis after seven years at BookMyShow.
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