Campaign India Team
Oct 27, 2025

Festive splurge: Online retail records 14% growth in lead-up to Diwali

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

Fashion emerged as the top-performing category with a 71% spike in peak-day sales and a 30% average uplift in the last two weeks leading up to Diwali.

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