Value 360 Communications appointed PR partner for Womancart

Value 360 Communications Limited has onboarded Womancart Limited as its public relations and brand communications partner to support the company’s expansion and stakeholder engagement plans. The agreement was signed on 24 November 2025 and sets out a comprehensive communications mandate aligned with Womancart’s evolving business priorities.

Under the engagement, Value 360 will provide strategic counsel, media relations support, content-led storytelling and reputation management. The objective is to strengthen Womancart’s communication framework as it scales its retail and digital presence across India. The mandate reflects a focus on building clarity, consistency and strategic direction in how the brand communicates with key stakeholders.

Value 360 will work on developing a sharper brand narrative and producing structured content, including press releases and media kits, tailored for priority markets such as Delhi, Mumbai and Bengaluru. Ongoing media monitoring and regular strategic reviews will inform communication planning, while the agency will also identify relevant awards, events and paid opportunities aimed at enhancing brand credibility and visibility.

The scope of work extends to influencer marketing through Value 360’s proprietary platform, ClanConnect. This capability will be used to create campaign-ready storytelling and support deeper digital engagement with target audiences. Collectively, these efforts are intended to help Womancart present a cohesive narrative to consumers, investors, partners and the wider industry.

Kunal Kishore, managing director and chairman at V360 Group, said, “Womancart is at a defining moment in its journey, and we are privileged to support its ambition. Strong brands grow when their purpose, product and communication move in the same direction. Our goal is to build a narrative that reflects Womancart’s long-term vision and positions its leadership as architects of meaningful change in the category. We will focus on creating clarity, consistency and strategic influence in every market where the brand seeks to lead.”

From Womancart’s perspective, the partnership is positioned as a strategic input into disciplined growth. Madhu Sudan Pahwa, managing director at Womancart, said, “Womancart is entering a phase where disciplined growth and sustained trust will shape our future. Strategic communication becomes critical in such a phase because it strengthens how stakeholders understand our ambitions. Value 360 brings the strategic depth and industry perspective we need to elevate our voice, sharpen our positioning and create long-term brand equity. We look forward to building a communication framework that supports our expansion and reflects the values we stand for.”

The engagement includes monthly and quarterly strategic reviews, along with continuous media tracking, to enable evidence-based decision-making. Media briefings and leadership interviews will form part of an ongoing programme designed to position senior management as informed voices on industry-relevant topics and issues central to Womancart’s audience base.

For the agency, the mandate reinforces its focus on integrated communication strategies that align brand purpose with business outcomes. For Womancart, the partnership is expected to support consistent messaging as the company expands its footprint and engages a broader set of stakeholders across markets.