Campaign India Team
Oct 10, 2017

The ISL labels football as the future, celebrates journey of players

Watch the film conceptualised by Ogilvy & Mather here

The brand film for the fourth season of the Hero Indian Super League has been released. Conceptualised by Ogilvy & Mather, the theme for this season's campaign is 'Future Hai Football' (football is the future). The film was rolled out on 6 October 2017 during the first day of the FIFA U17 World Cup.
 
The film showcases the journey of players like Eugeneson Lyngdoh, Anas Edathodika, C K Vineeth and Jeje Lalpekhlua and how they got past hurdles to become football superstars. As Sunil Chhetri steps up, the voice over says, "It is believed that destiny is written on your hands, a few people write it using their feet, by achieving their goals'.
 
It also showcases features ISL club owners Sourav Ganguly, Sachin Tendulkar, Abhishek Bachchan and MS Dhoni supporting their respective teams. It signs off with the traditional, 'Let's football' music as  Nita Ambani, chairperson, Football Sports Development, says 'future hai football'. 
 
Closer to the kick off date for the tournament (17 November), individual player stories will be rolled out. 
 
 
CREDITS:
Client: Hero Indian Super League
Creative agency: Ogilvy & Mather
Production house: Asylum Films
Source:
Campaign India

Related Articles

Just Published

11 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

17 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

17 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

17 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.