The brand film for the fourth season of the Hero Indian Super League has been released. Conceptualised by Ogilvy & Mather, the theme for this season's campaign is 'Future Hai Football' (football is the future). The film was rolled out on 6 October 2017 during the first day of the FIFA U17 World Cup.
The film showcases the journey of players like Eugeneson Lyngdoh, Anas Edathodika, C K Vineeth and Jeje Lalpekhlua and how they got past hurdles to become football superstars. As Sunil Chhetri steps up, the voice over says, "It is believed that destiny is written on your hands, a few people write it using their feet, by achieving their goals'.
It also showcases features ISL club owners Sourav Ganguly, Sachin Tendulkar, Abhishek Bachchan and MS Dhoni supporting their respective teams. It signs off with the traditional, 'Let's football' music as Nita Ambani, chairperson, Football Sports Development, says 'future hai football'.
Closer to the kick off date for the tournament (17 November), individual player stories will be rolled out.
Client: Hero Indian Super League
Creative agency: Ogilvy & Mather
Production house: Asylum Films