Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration

Reebok and Dove have introduced ‘Reborn in My Kicks’, a limited-edition collaboration that highlights stories of women who have rebuilt their lives and returned stronger. The initiative extends Reebok’s ongoing focus on strength as a quality that exists both inside and outside sport, and aligns with Dove’s emphasis on care, recovery and empowerment.

The collection is influenced by Kintsugi, the Japanese art of repairing broken pottery with gold. This approach values restoration as part of the object’s identity rather than something to conceal. The sneakers apply this philosophy through metallic interpretations of cracks and seams, linear elements symbolising renewal and textured surfaces designed to reflect how marks, like experiences, become part of a personal narrative.

 

 

 

 

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Arjun Ramamoorthy, brand head, Reebok India, said the collaboration reinforces the brand’s belief that strength is defined by the ability to rise after setbacks. He noted that partnering with Dove enables the message to move beyond sport and into cultural contexts, placing focus on women who rebuild with resilience.

Sairam Subramanian, vice president – hair care, Hindustan Unilever Limited, said the ‘Reborn Stronger’ campaign explores rebuilding across different aspects of life. He stated that the collaboration aligns with Dove’s current positioning, informed by science, care and empowerment, and reflects shared values related to overcoming adversity.

The collection is available online and in select Reebok stores in Mumbai, Bangalore and Delhi. As part of the retail experience, customers can participate in an in-store Kintsugi workshop that explains the art form behind the sneaker design and its connection to themes of renewal and purpose.

Through ‘Reborn in My Kicks’, Reebok reiterates its view that sport represents more than performance and often mirrors life’s challenges and recoveries. The collaboration acknowledges women who rise, rebuild and redefine what it means to be reborn stronger.