The tech company has worked with Accenture Song before on the creative side.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
Analysts assessed whether further downgrades will be a broader industry issue.
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Bidon has been global chief executive at Nexus since April 2022.
The network is calling the solution the advertising industry’s 'first large marketing model'.
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