The Work
Campaign India Team
Oct 23, 2017

MMGB: Ching's gets Sridevi rapping to a 'super cool mother' track

Watch the film conceptualised by Grey India here

Struggling to get back to work mode post the long weekend?
 
This peppy track from Ching's featuring Sridevi may help you wake up. Conceptualised by Grey India, this film is for Ching's range of 'Snacky Oats'. 
 
It opens with two children singing a traditional song for their mother describing her as good, truthful and innocent. At this point, Sridevi steps in with the 'Super Cool' song featuring vocals by Hard Kaur. 
 
 
   
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

5 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

6 Festive ad rush puts Amazon’s new tools to test

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Dentsu appoints bankers to seek buyers for international business

9 Dentsu appoints bankers to seek buyers for international business

Jonty Rhodes dives into cashback chase

10 Jonty Rhodes dives into cashback chase

Related Articles

Tribute: Ten ad films featuring Sridevi
Advertising
Feb 26, 2018
Campaign India Team

Tribute: Ten ad films featuring Sridevi

T.O.M. Tweets
Digital
Feb 28, 2018
Campaign India Team

T.O.M. Tweets

Campaign India Top 50 Ads of 2017 (4/4)
Advertising
Dec 27, 2017
Campaign India Team

Campaign India Top 50 Ads of 2017 (4/4)

Ching's Secret turns to Rohit Shetty masala, to sell 'Desi Chinese'
The Work
Aug 25, 2016
Campaign India Team

Ching's Secret turns to Rohit Shetty masala, to ...

Just Published

India’s consumers redraw the map of aspiration
Advertising
1 day ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
1 day ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
1 day ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
1 day ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.