The Work
Campaign India Team
Oct 23, 2017

MMGB: Ching's gets Sridevi rapping to a 'super cool mother' track

Watch the film conceptualised by Grey India here

Struggling to get back to work mode post the long weekend?
 
This peppy track from Ching's featuring Sridevi may help you wake up. Conceptualised by Grey India, this film is for Ching's range of 'Snacky Oats'. 
 
It opens with two children singing a traditional song for their mother describing her as good, truthful and innocent. At this point, Sridevi steps in with the 'Super Cool' song featuring vocals by Hard Kaur. 
 
 
   
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

When creativity meets code: The human algorithm problem

3 When creativity meets code: The human algorithm problem

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

5 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

6 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

7 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Agency of the Year 2025: Shortlists announced

8 Agency of the Year 2025: Shortlists announced

India’s Diwali ads trade fireworks for feel-good stories

9 India’s Diwali ads trade fireworks for feel-good stories

Jaguar Land Rover shortens pitch list to three as global review heats up

10 Jaguar Land Rover shortens pitch list to three as global review heats up

Related Articles

Tribute: Ten ad films featuring Sridevi
Advertising
Feb 26, 2018
Campaign India Team

Tribute: Ten ad films featuring Sridevi

T.O.M. Tweets
Digital
Feb 28, 2018
Campaign India Team

T.O.M. Tweets

Campaign India Top 50 Ads of 2017 (4/4)
Advertising
Dec 27, 2017
Campaign India Team

Campaign India Top 50 Ads of 2017 (4/4)

Ching's Secret turns to Rohit Shetty masala, to sell 'Desi Chinese'
The Work
Aug 25, 2016
Campaign India Team

Ching's Secret turns to Rohit Shetty masala, to ...

Just Published

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Advertising
20 hours ago
Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Advertising
23 hours ago
Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

Learning beats swagger in Jaro’s new office lesson
Advertising
23 hours ago
Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Frights, fables and fuss: How brands are reimagining Halloween
Advertising
1 day ago
Campaign India Team

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.