Campaign India Team
Oct 23, 2017

MMGB: Ching's gets Sridevi rapping to a 'super cool mother' track

Watch the film conceptualised by Grey India here

Struggling to get back to work mode post the long weekend?
 
This peppy track from Ching's featuring Sridevi may help you wake up. Conceptualised by Grey India, this film is for Ching's range of 'Snacky Oats'. 
 
It opens with two children singing a traditional song for their mother describing her as good, truthful and innocent. At this point, Sridevi steps in with the 'Super Cool' song featuring vocals by Hard Kaur. 
 
 
   
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

1 day ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

1 day ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch