Skoda urges the use of power in a beautiful way

Skoda has rolled out the launch film for its Kodiaq. The film has been conceptualised by Publicis India.

 

The film looks to portray the power and beauty of the SUV. At a time when power is being misused by some, it shows how the right hands can use it to change the world for the better.

 

Tarun Jha, head of marketing and product, Skoda Auto India, said, “The Škoda Kodiaq is a beautiful car. The word ‘beauty’ is not usually associated with SUVs, which tends to be associated more with ‘power’. This conflict led us to the proposition that ‘Power should always be beautiful’ and culminated in a larger message that appeals to the goodness in all of us to use our powers beautifully.”

 

Paritosh Srivastava, COO, Publicis Ambience, said, “This is why we love our profession. Very rarely do we find a strong product truth married to a very powerful cultural truth, a POV that resonates across cultures and geographies. We have immense faith in the product and know it will do very well in India and globally. The film is a beautiful representation of the fundamental truth that the good and the evil co-exist in the world and reminds us that historically that’s been the case. It’s up to us to choose which side we’re on. The role of Ashutosh Dixit and Tarun Jha as client needs to be acknowledged, they’ve stood by it like a rock. The work is proof of what happens when every individual associated with the project truly believes in the idea at a human level. Special thanks to Jigar Fernandes for this inspiring piece. We just hope that more people believe in and use their power beautifully as there may lie a simple solution to very complex issues.”

 

Bobby Pawar, managing director and CCO – South Asia, Publicis India, added, “Skoda Kodiaq as an offering clearly stands out with a host of features that are best-in-class and it was only befitting that we complement it with a creative idea that was also a level up. With the current trends and the way world is moving ahead, it’s important that we associate with good side of power. The film captures stunning visuals of situations which are prevalent in the society and beautifully asks viewers to take a stand. We’re excited with the final outcome and look forward to the campaign striking a strong chord with the viewers. We appreciate that our client took such a bold step and supported us at every stage.”

 

Along with the film, the campaign also has print, outdoor, digital, radio and BTL activations. 

 

CREDITS:

 

Client: Skoda

Creative agency: Publicis India

MD/CCO: Bobby Pawar

CSO and managing partner: Sudeep Gohil

MD: Srija Chatterjee

COO: Paritosh Srivastava

Creative head/copywriter: Jigar Fernandes

Account management:  Atin Wahal, Punit Bhatt, Meghna Kallat

Account planning: Abhinit Agarwal, Ankul Singh

Films head: Jignesh Maru

Production house: Prodigious

Director: Lloyd Baptista