PR
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
Why Indian PR still sits out Cannes
Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
Moves and Wins: Week of 02 June
Our weekly roundup of the latest appointments and account wins news from Ogilvy Consulting, GMR Group, Narayana College of Health Sciences, Team Pumpkin, KJ Somaiya Institute of Management, Jio Creative Labs, Initiative, OML, TribeVibe, MSys Technologies, Aziro, NAOS India, Fixderma, The Script Room, Eggfirst, Times Music, Hakuhodo India, Sam Bhattacharjee, Brand Raga, and many more.
Moves and wins roundup: Week of 26 May
Our weekly roundup of the latest appointments and account wins news from White Rivers Media (WRM), The Advertising Club of Bangalore, Contentstack, Experience Commerce, Almonds AI, Mobavenue, Duolingo, Glance, Hyundai Motor India, OneNative Studio, Free Press Journal, Client Associates, Pratilipi, Roy Kapur Films, The Mavericks, One Asia Communications, Lintas Live, OLX India, JioStar, Sony Pictures Networks India, Quantbox, Chennai Grand Masters, Jack in the Box Worldwide, Boldfit, Wella Professionals, and many more.
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
Moves and wins roundup: Week of 19 May
Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus Wellness, Aman Sharma, Live Times, Grey India, boAt, Banijay Asia, NODWIN Gaming, Kindlife, Tata CLiQ Palette, Practo, La Pink, The Earth Saviours Foundation, Pocket FM, Adtomica, Cashify, PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.
Moves and wins roundup: Week of 12 May
Our weekly roundup of the latest appointments and account wins news from Value 360, Havas Play, Punt Creative, Brand Raga, Elephant Design, Mashrise, AU Small Finance Bank, Burson, Glance, Curativity, Moving Brahma, Bureau, Platinum Guild International, Team Pumpkin, ICICI Lombard, Keenai Wealth, Genefied, JSW Steel, IndiaFirst Life, Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.
Jab we ‘Met’ Shah Rukh Khan
King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.
The power of soft PR: IPL 2025 shows the way
A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star Squared PR’s senior account director.
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India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
Moves and wins roundup: Week of 05 May
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, BEI Confluence, Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
13 industry leaders from India appointed to Cannes jury
Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.
Moves and wins roundup: Week of 21 April
Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
Rewriting the PR playbook: Navigating disruption in a hyperconnected world
This National PR Day, Campaign examines how PR pros are evolving from being media gatekeepers to strategic brand navigators in an age of misinformation and disruption.
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