PR
Ties that bind: Brands celebrate siblinghood this raksha bandhan
How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio India, Archies, Instamart, IVYN, IGP, SKINN, Sugar Free D’lite, IGP, Floweraura, Zouk, Caratlane, FNP, Elivaas and more drove connections and conversations on a day that celebrated companionship.
Campaign roundup: Week of 04 Aug
The latest ad films and campaigns from brands like Techugo and Handloom, Deconstruct, Himalaya Babycare, Biostadt, Toaster INSEA, Godrej Yummiez and more, in our weekly roundup.
Brands turn BFFs on Friendship Day
How brands like McDonald’s, House of McDowell’s, Parle-G, Bingo! and more, drove connections and conversations from on a day that celebrated companionship.
Moves and wins: Week of 04 Aug
Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr Smash, Treize Communications, Lifafa Studios, IAMAI, Food Square, JCDecaux India, BARC, Bigtrunk Communications, Spek Digital, WYP and many more.
Is Astronomer’s Gwyneth Paltrow ad a smart move?
Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.
Campaign roundup: Week of 28 July
The latest ad films and campaigns from brands like Tinder India, Britannia Pure Magic, Medusa Beverages, The Pant Project, House Of Bindu, Drinkprime, Laxmipati Sarees, Fixderma, KFC, Tyaani Jewellery, Great Value Realty, JioHotstar, Idiotic Media, Santoor Royal Sandal, Organic Tattva, Amazon MX Player, Vim, Duolingo, Clinikally, Masterchow, Apollo Hospitals, NDTV, Bigbasket, Torrent Pharmaceuticals, Apollo Fertility, Specta, Mars Petcare, Up Warriorz, Akasa Air, Coca-Cola, Mx Advertising, and more, in our weekly roundup.
Campaign roundup: Week of 21 July
The latest ad films and campaigns from brands like Saatchi & Saatchi, Adsto Media House, Navneet, Waaree Energies, Wickedgüd, Sweet Truth, Fortune Soyabean Oil, Asian Paints, Dabur, Wipro, Famous Innovations, BabyMD, ITC, Smirnoff Lemon Pop, Truecaller, Canara HSBC Life Insurance, Dear Diary, CMS Info Systems, KlugKlug, HRX, Instamart, Birla Opus Paints, Simca Advertising, Gabit, Britannia Milk Bikis, DBS, Lenovo, Mhone, Eveready, Cipla Health, Chupa Chups, Axis Bank, Sammaan Capital, Isopure, Plum, Stahl, LPU Online, Marriott International, Eveready, and more, in our weekly roundup.
Adgcraft’s new AI vertical bets on India’s innovation surge
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
Moves and Wins: Week of 07 July
Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
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From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
Cannes Lions 2025: Watch the campaigns that struck Gold for India
Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.
Moves and Wins: Week of 23 June
Our weekly roundup of the latest appointments and account wins news from Lytus Technologies, Cheil X, AGL, UGRO, Times Talent, Findi, Assurance Intl, Monks India, Adfactors PR, Madison Media Plus, The Script Room, RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
Moves and Wins: Week of 16 June
Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.
John Wren: ‘Calculated risk makes you stronger’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
Why Indian PR still sits out Cannes
Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.
Moves and Wins: Week of 09 June
Our weekly roundup of the latest appointments and account wins news from Madchatter Brand Solutions, BombayDC, Omada, Razorpay, DriveX Mobility, Bread Butter Jamm, Collective Artists Network, Altimetrik, Pulp Strategy, Flick TV, Adomantra, Sportzprix, UAX Rafa Nadal University School, Hashtag Orange, PRCAI, Probo, and many more.
Moves and Wins: Week of 02 June
Our weekly roundup of the latest appointments and account wins news from Ogilvy Consulting, GMR Group, Narayana College of Health Sciences, Team Pumpkin, KJ Somaiya Institute of Management, Jio Creative Labs, Initiative, OML, TribeVibe, MSys Technologies, Aziro, NAOS India, Fixderma, The Script Room, Eggfirst, Times Music, Hakuhodo India, Sam Bhattacharjee, Brand Raga, and many more.
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