PR
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Mugafi and Avalanche partner to launch global entertainment IP platform
The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.
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Renault launches ‘Discovery Days’ to showcase new Triber and Kiger
The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.
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Thermocool unveils new TVC with Saif Ali Khan to refresh brand identity
The TVC features the actor as part of its brand modernisation and national repositioning strategy.
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Nova Dairy’s winter initiative promotes daily ghee consumption
The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.
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John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
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Himanshu Saxena takes expanded mandate across Saatchi & Saatchi, BBH and Propagate
In his enlarged role, Saxena will be based in the Gurugram office while continuing to lead BBH India nationally.
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Laqshya Media Group creates handcuff installation for Arpan’s #POCSOPakadLega campaign
The agency executed a large-scale OOH installation in Mumbai to amplify Arpan’s message on child safety.
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La Pink unveils emotional wedding campaign ‘Haldi Se Honeymoon Tak’
The wedding-themed brand campaign positions beauty as an expression of care within modern relationships.
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Bastian launches Bastian Riviera in Goa with brand film ‘À Beira da Riviera’
To introduce the property, the group has released a brand film titled ‘À Beira da Riviera’, meaning ‘by the river’,
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Go Colors launches MostlySane Collection with Prajakta Koli in new campaign
Go Colors has introduced a new bottomwear collection in collaboration with digital creator Prajakta Koli, supported by a social-first campaign film.
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The Ordinary and Zepto bring rapid skincare delivery to Mumbai
The Ordinary has partnered with Zepto to offer rapid access to its skincare range, supported by a Mumbai-wide outdoor campaign.
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StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.
IPG global comms head Tom Cunningham out following Omnicom restructuring
Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.
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Green Gold TV launches to expand FAST entertainment in India
The Green Gold TV is a FAST channel aimed at widening access to its kids and family catalogue across connected TV platforms.
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Mobilise opens Dubai office to expand regional B2B capabilities
The new office will function as a coordination point for clients seeking a single global partner that can combine regional understanding with international standards of craft.
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Sting Energy partners with Mercedes-AMG Petronas F1 team in global deal
The announcement was made through a digital film in which the team’s F1 car delivered the message without commentary or studio production.
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Loca Loka launches first India brand film ‘100 or Nothing’
The one-minute film focuses on the brand’s founding principles of 100% agave, 100% craftsmanship and 100% authenticity.
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Mondelez introduces Lotus Biscoff to India with integrated campaign
The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.
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Junglee Games elevates co-founder Kapil Rathee to chief executive role
This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.
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CloudTV expands content portfolio through Swastik Stories partnership
This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.
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