PR
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Cinépolis India expands cinema advertising with It's Spotlight partnership
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
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CoinDCX launches #TearTheStereotype campaign on women and investing
CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.
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REA India appoints Kapil Goswami as chief growth and marketing officer
He will lead growth, marketing and consumer engagement initiatives across its platforms.
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BeyondBound reframes bridal trousseau through modern identity and choice
The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.
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Vigor Media Worldwide secures PR mandate for Vikram Roller Flour Mills
It will manage media and public relations for the company as the latter sharpens its communication focus.
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Rado unites Katrina Kaif, Hrithik Roshan in new campaign
It explores contrast, connection and shared identity through timepieces.
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Nutella marks Pongal with culture-led creator retreat in Tamil Nadu
It hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.
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Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role
Atul Sharma exits after seven years at the helm.
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Compass Communications named strategic communications partner for Tellado Villas
It will manage strategic communications for the Goa-based ultra-luxury real estate developer.
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Edelman India appoints Jaskirat Singh Bawa to strengthen risk practice
The appointment reflects the evolving nature of reputational risk and the need for specialised expertise.
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Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
Bank of India names Concept Public Relations for corporate communications
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
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PR Professionals appoints Rohit Sharma as vice president
He will oversee client relations and content strategy.
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
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Eurogrip Tyres launches ‘Creator Circuit’ for aspiring digital creators
The social media platform aims at educating and empowering content creators in India.
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Neeraj Chopra launches Vel Sports, concluding decade with JSW Sports
This new athlete management firm signals the Olympian's entry into entrepreneurship while continuing his competitive career.
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Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
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Kurkure turns New Year resolutions into fun, chatpata moments
It reframes New Year resolutions with humour, featuring creators and cricketer Yuzvendra Chahal to make them relatable and achievable.
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DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
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