PR
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Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
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Value 360 Communications appointed PR partner for Womancart
It will manage the brand's public relations and brand communications during its next growth phase.
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IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
Mortal features with Mandhana in Royal Challenge water campaign
The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.
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Pond’s links with Avatar film for cinema-led skincare launch
It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.
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Upping the game: How Indian game developers can scale growth in 2026
While India has massive download volume, only a small percentage are high-value payers.
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Nutrica uses AI storytelling to promote peanut butter nutrition
The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.
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Storytellers 101 appoints Devendra Singh as chief operating officer
The promotion strengthens operational leadership at Storytellers 101 Communications as the agency prepares for its next phase of growth.
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Marriott Bonvoy brings festive airport activation to Mumbai arrivals
The seasonal airport experience engaged arriving travellers through a personalised Christmas activation at Terminal 2.
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Motley launches satirical card game reflecting agency culture realities
The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.
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G-Shock launches ‘Never Give Up’ campaign with Shubman Gill
The new brand film aligns G-SHOCK’s toughness narrative with youth resilience, spotlighting the G-STEEL GBM-2100 series through sport-led storytelling.
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Jockey expands youth athleisure strategy with new JKY Groove Drop
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
Fujifilm India aligns with Pinkathon for breast health awareness
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
WazirX launches zero fee campaign to remove crypto trading barriers
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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Vivo’s #SwitchOff 2025 focuses on family conversations at dinner
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
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Connect OOH executes large-scale DOOH roadblock for Budweiser 0.0
The execution spans more than 50 premium digital screens turning the 16-kilometre highway into a single, uninterrupted digital canvas.
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WPP Media leads integrated media strategy for Orient Electric
WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.
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Anastasia Beverly Hills launches 'The Unfiltered Brides' campaign
The new wedding campaign focuses on real brides, makeup artists and authentic preparation moments.
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Origin Fresh introduces ripeness quotient to redefine fresh produce planning
Origin Fresh has launched a new brand film to introduce a feature that allows customers to choose fruit ripeness before delivery.
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