PR
Campaign roundup: Week of 18 Aug
The latest ad films and campaigns from brands like Havells, Tata Mutual Fund, Anymind Group, Fossil, Sunfeast Dark Fantasy, Birla Opus Paints, Vaseline India, La Pink, UNIQLO, Simpolo, BattRe Electric Mobility, Scapia, DS Group, Colgate, Nestlé Milkmaid, Bobbi Brown, Sansaar By D’décor, Malabar Gold and Diamonds, and more, in our weekly roundup.
Moves and wins: Week of 18 Aug
Our weekly roundup of the latest appointments and account wins from AdFactors PR, Reliance Animation, E-Gaming Federation, Havas Media, J7, BBH India, Radiowalla Network, Social Beat, Randstad India, 80 DB Communications, HDFC ERGO, SocialTweebs, Stratefix, Tossco, PRStorey communications, Oneindia, Yellow, Art-E Mediatech, Toonsutra, Colloquial, FCB NEO, Peak XV Partners, C5i, Tonic Worldwide, Squadstack.AI, Dept, Bloomingdale, Fyon, IAA, ICCPL, and many more.
Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.
From patriotism to purpose: Brands mark Independence Day
How companies like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal wore their nationalism on their campaign sleeves.
Slow and steady wins the brand
As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.
AI can write the script — but can’t read the room
As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.
Campaign roundup: Week of 11 Aug
The latest ad films and campaigns from brands like Amazon India, TWM, Flam and IFFCO, Bangur Cement, Jupiter Money, Bottomline Media, Whatsapp, Green Goose Design, BirlaNu, Crunchyroll, The Wealth Company, MG, SEBI and BSE, Navi Technologies, Canva India, ILine, Nestlé, Foxtale, ALT, Tata Punch, Navi UPI, and more, in our weekly roundup.
Ties that bind: Brands celebrate siblinghood this raksha bandhan
How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio India, Archies, Instamart, IVYN, IGP, SKINN, Sugar Free D’lite, IGP, Floweraura, Zouk, Caratlane, FNP, Elivaas and more drove connections and conversations on a day that celebrated companionship.
Campaign roundup: Week of 04 Aug
The latest ad films and campaigns from brands like Techugo and Handloom, Deconstruct, Himalaya Babycare, Biostadt, Toaster INSEA, Godrej Yummiez and more, in our weekly roundup.
Moves and wins: Week of 11 Aug
Our weekly roundup of the latest appointments and account wins from Ormax Media, Famous Innovations, Havas Media, Digi eRelease, Avalanche, Connect Network Inc., Saatchi, Ingram Micro India, Yellow Designs, Wondrlab, Dentsu Creative Isobar, Adgcraft, Micro labs, Infectious Advertising, Zurich Kotak, TBWA, FTA, JBCN Group, OMD, Brand Street, SGA, and many more.
Brands turn BFFs on Friendship Day
How brands like McDonald’s, House of McDowell’s, Parle-G, Bingo! and more, drove connections and conversations from on a day that celebrated companionship.
Moves and wins: Week of 04 Aug
Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr Smash, Treize Communications, Lifafa Studios, IAMAI, Food Square, JCDecaux India, BARC, Bigtrunk Communications, Spek Digital, WYP and many more.
Is Astronomer’s Gwyneth Paltrow ad a smart move?
Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.
Campaign roundup: Week of 28 July
The latest ad films and campaigns from brands like Tinder India, Britannia Pure Magic, Medusa Beverages, The Pant Project, House Of Bindu, Drinkprime, Laxmipati Sarees, Fixderma, KFC, Tyaani Jewellery, Great Value Realty, JioHotstar, Idiotic Media, Santoor Royal Sandal, Organic Tattva, Amazon MX Player, Vim, Duolingo, Clinikally, Masterchow, Apollo Hospitals, NDTV, Bigbasket, Torrent Pharmaceuticals, Apollo Fertility, Specta, Mars Petcare, Up Warriorz, Akasa Air, Coca-Cola, Mx Advertising, and more, in our weekly roundup.
Campaign roundup: Week of 21 July
The latest ad films and campaigns from brands like Saatchi & Saatchi, Adsto Media House, Navneet, Waaree Energies, Wickedgüd, Sweet Truth, Fortune Soyabean Oil, Asian Paints, Dabur, Wipro, Famous Innovations, BabyMD, ITC, Smirnoff Lemon Pop, Truecaller, Canara HSBC Life Insurance, Dear Diary, CMS Info Systems, KlugKlug, HRX, Instamart, Birla Opus Paints, Simca Advertising, Gabit, Britannia Milk Bikis, DBS, Lenovo, Mhone, Eveready, Cipla Health, Chupa Chups, Axis Bank, Sammaan Capital, Isopure, Plum, Stahl, LPU Online, Marriott International, Eveready, and more, in our weekly roundup.
Adgcraft’s new AI vertical bets on India’s innovation surge
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
Moves and Wins: Week of 07 July
Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Moves and Wins: Week of 30 June
Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
