PR
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Vigor Media Worldwide secures PR mandate for Vikram Roller Flour Mills
It will manage media and public relations for the company as the latter sharpens its communication focus.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Nutella marks Pongal with culture-led creator retreat in Tamil Nadu
It hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role
Atul Sharma exits after seven years at the helm.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Compass Communications named strategic communications partner for Tellado Villas
It will manage strategic communications for the Goa-based ultra-luxury real estate developer.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Edelman India appoints Jaskirat Singh Bawa to strengthen risk practice
The appointment reflects the evolving nature of reputational risk and the need for specialised expertise.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
Bank of India names Concept Public Relations for corporate communications
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
PR Professionals appoints Rohit Sharma as vice president
He will oversee client relations and content strategy.
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Eurogrip Tyres launches ‘Creator Circuit’ for aspiring digital creators
The social media platform aims at educating and empowering content creators in India.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Neeraj Chopra launches Vel Sports, concluding decade with JSW Sports
This new athlete management firm signals the Olympian's entry into entrepreneurship while continuing his competitive career.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Kurkure turns New Year resolutions into fun, chatpata moments
It reframes New Year resolutions with humour, featuring creators and cricketer Yuzvendra Chahal to make them relatable and achievable.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
New Year’s eve recast as street theatre and self-reflection
Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.
.jpeg&h=268&w=401&q=100&v=20260108&c=1)
Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
.png&h=268&w=401&q=100&v=20260108&c=1)
In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
HiveMinds wins integrated digital mandate for Stahl Kitchens
The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
