PR
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Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
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Madison Turnt executes end-to-end experiential delivery for IPL auction 2026
The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
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Rajat Verma appointed CMO at Khimji Jewellers
Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.
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Maars Communicates named strategic communications partner for Rose Audio Visuals
The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.
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Royal Green Whisky repositions brand with ‘Live Up Success’ philosophy
The shift in brand positioning reflects evolving views of success among younger consumers.
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Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
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Hogarth India launches Dove’s Reborn Collective with culture-led storytelling
Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.
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PR Professionals expands energy portfolio with BSPHCL mandate
The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.
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The Marcom Avenue wins integrated marketing mandate for GH2 Solar
It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.
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GRM advocates substance over appearance with ‘Roti Gol Nahi, Soft Honi Chahiye’ campaign
The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.
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Bata India partners One Source to strengthen corporate reputation strategy
The agency will lead its corporate communications and reputation building as the brand sharpens its narrative and leadership presence.
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Value 360 Communications appointed PR partner for Womancart
It will manage the brand's public relations and brand communications during its next growth phase.
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IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
Mortal features with Mandhana in Royal Challenge water campaign
The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.
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Pond’s links with Avatar film for cinema-led skincare launch
It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.
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Upping the game: How Indian game developers can scale growth in 2026
While India has massive download volume, only a small percentage are high-value payers.
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Nutrica uses AI storytelling to promote peanut butter nutrition
The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.
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