PR
Winners of Agency of the Year 2025-South Asia announced
See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Instamart and Netflix launch Stranger Things-inspired ‘InstaStrange’ experience
The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Manasi Parekh features in Malabar Gold & Diamonds’ new bridal campaign
National Award-winning actor is the Gujarat face of the brand's latest ‘Brides of India’ edition.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
NSE’s new campaign warns investors against deceptive trading platforms
The nationwide investor awareness initiative focuses on identifying and avoiding fraudulent online investment platforms.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
CaratLane introduces regional film featuring Kayadu Lohar as brand ambassador
The ad film makes the debut of actor Kayadu Lohar as the brand’s regional ambassador.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Madison Turnt appoints Prateek Roy as associate vice president
He will the agency's lead cinema, sponsorship and non-traditional media initiatives.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Kisna highlights everyday moments in new campaign featuring Shahid and Mira Kapoor
KISNA Diamond and Gold Jewellery has launched a new 360-degree campaign with Shahid Kapoor and Mira Rajput Kapoor, celebrating jewellery in everyday life.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Bisleri International partners with Tata Women’s Premier League for two seasons
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Hyphen launches new ‘Tested, Trusted & Totally Fun’ tagline
The campaign led by co-founder Kriti Sanon, highlights effective, playful, and approachable skincare.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Rapido launches ‘Bus 5 Minute Me’ campaign with Khullar G
The music video campaign highlights fast, reliable parcel delivery across India..
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Hindustan Zinc concludes IITF 2025 showcase with ‘Zung Ke Khilaaf Zinc’
It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
MasterChow launches home-focused Asian flavours campaign
The campaign highlights simple, flavour-driven Asian cooking for home kitchens.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Sprite partners with Lucknow Super Giants for three-year IPL tie-up
The association aims to strengthen the brand's presence in the key growth market, while connecting with fans through Indian Premier League.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jockey promotes new athleisure line with ‘Take It Outside’ campaign
The campaign mirrors the changing lifestyles of younger consumers, who prefer apparel that adapts to different activities without requiring significant outfit changes.
AIDEM Ventures expands print revenue strategy with new REYIELD practice
AIDEM Ventures has launched REYIELD, a structured monetisation practice aimed at strengthening revenue outcomes for India’s regional print publishers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
NCL Group and Sunny Side Up launch campaign for Bison Panel
The campaign seeks to address growing confusion in the market where various materials are marketed as CBPB and often mislabelled as Bison.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Instagram expands creator reach with translations and local fonts
The new features are meant to help Indian creators reach wider audiences while preserving authentic expression.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Naukri turns metro commute into a nudge for career moves
A new metro-focused OOH campaign encourages professionals to address workplace dissatisfaction and reconsider delayed job decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Snapchat launches first India brand campaign celebrating Gen Z communication
The campaign focuses on Gen Z’s visual expression and its relevance for users, creators and advertisers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
