PR
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Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
Bank of India names Concept Public Relations for corporate communications
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
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PR Professionals appoints Rohit Sharma as vice president
He will oversee client relations and content strategy.
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
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Eurogrip Tyres launches ‘Creator Circuit’ for aspiring digital creators
The social media platform aims at educating and empowering content creators in India.
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Neeraj Chopra launches Vel Sports, concluding decade with JSW Sports
This new athlete management firm signals the Olympian's entry into entrepreneurship while continuing his competitive career.
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Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
Closed communities are rewriting the rules of influence
Creator-led circles and fandom-driven spaces are subtly but surely overtaking mass feeds as the arena where brands compete for credibility.
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Kurkure turns New Year resolutions into fun, chatpata moments
It reframes New Year resolutions with humour, featuring creators and cricketer Yuzvendra Chahal to make them relatable and achievable.
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DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
New Year’s eve recast as street theatre and self-reflection
Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.
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Happy New Year from Campaign India
Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
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In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
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HiveMinds wins integrated digital mandate for Stahl Kitchens
The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.
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Madison Turnt executes end-to-end experiential delivery for IPL auction 2026
The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
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Rajat Verma appointed CMO at Khimji Jewellers
Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.
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Maars Communicates named strategic communications partner for Rose Audio Visuals
The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.
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Royal Green Whisky repositions brand with ‘Live Up Success’ philosophy
The shift in brand positioning reflects evolving views of success among younger consumers.
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