PR

13 hours ago

I only endorse what I believe in: Actor Sonam Kapoor

EXCLUSIVE: From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.

1 day ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

1 day ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

2 days ago

Staying a step ahead in the constant battle between earned trust and paid visibility

In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.

Jul 11, 2024

Most large companies guilty of 'greenhushing', report finds

Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.

Jul 09, 2024

Micro-influencers: The new powerhouses of marketing

As brands seek genuine connections and targeted reach, micro-influencers are emerging as the key players in influencer marketing, delivering higher engagement and cost-effective solutions.

Jul 08, 2024

Moves and wins roundup: Week of 8 July

The latest appointments and account wins from Ogilvy, Tata Starbucks, The Marcom Avenue, Kaizzen, SW Network, SGA PR, One Source, The Womb, Korra, Media Corridors, Communication Casa, Rediffusion, Havas Media Network India, Pepper Content, The News Broadcasters and Digital Association, 21N78E Creative Labs, Toaster, Approach Entertainment Group, iPlix Media, Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.

Jul 03, 2024

Should influencers pose as subject matter experts?

SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.

Jul 01, 2024

Maybe Cannes Lions isn't capable of picking all of the best work

Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.

Jul 01, 2024

Moves and wins roundup: Week of 1 July

The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.

Jun 28, 2024

Was WPP right to give Elon Musk a platform at Cannes Lions?

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

Jun 26, 2024

Bigger crowd at Cannes Lions shows ad industry is getting ready for new era

Festival is becoming more inclusive but inequalities persist.

Jun 23, 2024

Moves and wins roundup: Week of 24 June

The latest appointments and account wins from MRSI, Ampverse DMI, Times Network, Assocham, AdLift, BlackCab Agency, One Source, Kaapi Machines, Dentsu Webchutney, IAM Group, DEPT, Max Level, Sony Pictures Networks India, Salt Worldwide, IdeateLab, The Hollywood Reporter India, Integrated Centre for Consultancy and more in our weekly news roundup.

Jun 21, 2024

Cannes Lions 2024: Must-see Grand Prix winning work this year

Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

Jun 20, 2024

Aditya Birla Capital teams up with IOA for Paris Olympics 2024

Aditya Birla Capital will launch a cohesive marketing campaign featuring leading athletes who will be representing India in the Paris Olympics 2024

Jun 20, 2024

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

Jun 20, 2024

Cannes daily global podcast: Elon Musk puts free speech before advertisers

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Jun 20, 2024

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

Jun 19, 2024

Cannes Lions 2024: India's winners

India finishes the festival with 18 metals, its lowest total in five years, with no Grand Prix and just two Gold.

Jun 19, 2024

Virat Kohli regains top spot in Kroll’s celebrity brand valuation report at nearly $228 million

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.