Vivo’s Diwali ad reminds India what home feels like

Diwali is a celebration of light, love, and togetherness—a time when homes come alive with warmth and anticipation. Smartphone brand Vivo continues its tradition of celebrating the #JoyOfHomecoming with its new Diwali campaign film, created in collaboration with FCB India.

This year’s film shines a light on the spirit of festive preparations—those intimate, everyday rituals that transform anticipation into joy and houses into homes. By celebrating these in-between moments, the campaign reminds us that Diwali’s true magic lies not only in the festival itself, but in the bonds and memories woven along the way.

For vivo, these shared experiences are at the heart of Diwali. Over the past decade, the brand has helped people across India bridge distances and stay connected, enabling them to capture and cherish the moments that matter most.

The campaign film captures this sentiment through the story of a father preparing his home for Diwali alone, until a forgotten childhood letter rekindles a promise his daughter once made to help him hang the festive lights. Guided by memory and love, she returns home to fulfill that promise, and together they complete the decorations—reflecting the true #JoyOfHomecoming in the glow of togetherness.

Speaking about the campaign, Geetaj Channana, head of corporate strategy at Vivo India, said, “Every year Vivo celebrates the spirit of homecoming through our Diwali campaigns, because we believe the festival is as much about the journey of preparation as it is about the day itself. Aligned with our philosophy of ‘Live the Joy’, this campaign is a tribute to the simple, shared moments that make the season unforgettable.”

Mayuresh Dubhashi, chief creative officer at FCB Neo added that in today’s fast-paced world, coming home for Diwali feels almost like a formality. “We wanted to remind people that the real magic isn’t in the lights, but in the small chores that quietly bring families together. After all, it’s within those simple moments that bonds are strengthened. Which is why we chose to tell a story where vivo reminds us that the real magic of Diwali isn’t just in the celebration, but in the making of it, the little chores, the laughter, and the shared effort that brings families closer,” he added.

Campaign’s take: In a season where Diwali ads often compete to outshine one another, Vivo India’s latest film takes the opposite route — it dims the glare to reveal something warmer. The campaign, crafted by FCB India, spotlights the quiet chaos before the celebration: the sweeping, dusting, and stringing of fairy lights that define the festival’s heartbeat long before the fireworks do. 

Through the story of a father and daughter reconnecting over a half-forgotten childhood promise, the film captures a truth most Indian households recognise; that the anticipation is half the celebration. The laughter that seeps through cracked paint, the impatience over sweets cooling too slowly, the joy in preparing for those who are yet to arrive, all become the festival itself. 

By grounding Diwali in its preparations rather than its pageantry, Vivo taps into a sentiment that feels refreshingly real. In a cultural moment where ‘coming home’ risks becoming just another trope, this campaign quietly restores its meaning. It reminds viewers that togetherness isn’t found in the lights we hang, but in the hands that hang them.