Media
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
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Cinépolis India expands cinema advertising with It's Spotlight partnership
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
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SAP appoints Maurishca Dsouza as senior industry advisor-media
She will support go-to-market strategy, thought leadership and growth for media clients in India.
Starcom takes over Flipkart Group’s Rs 750-crore media mandate
The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.
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CoinDCX launches #TearTheStereotype campaign on women and investing
CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.
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REA India appoints Kapil Goswami as chief growth and marketing officer
He will lead growth, marketing and consumer engagement initiatives across its platforms.
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BeyondBound reframes bridal trousseau through modern identity and choice
The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.
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Vigor Media Worldwide secures PR mandate for Vikram Roller Flour Mills
It will manage media and public relations for the company as the latter sharpens its communication focus.
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Rado unites Katrina Kaif, Hrithik Roshan in new campaign
It explores contrast, connection and shared identity through timepieces.
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Nutella marks Pongal with culture-led creator retreat in Tamil Nadu
It hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.
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Mumbai radio unites for Dharavi redevelopment with a simulcast
Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.
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Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
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Indian research and insights industry reaches INR 29,008 cr in FY25: MRSI
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
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BBC Media Action rolls out ‘Recycle Resolutions’ for cleaner waste practices
The New Year campaign encourages citizens in Bengaluru to continue simple waste habits that support recyclability and dignity.
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Neeraj Chopra launches Vel Sports, concluding decade with JSW Sports
This new athlete management firm signals the Olympian's entry into entrepreneurship while continuing his competitive career.
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Network18 and CNN International extend news partnership until 2035
The renewal of this long-standing partnership extends the licensing agreement for CNN-News18 by another decade.
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Creativefuel delivers culture-first digital activation for JioHotstar Superman campaign
It executed a large-scale digital activation focused on cultural relevance and organic platform engagement.
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Kurkure turns New Year resolutions into fun, chatpata moments
It reframes New Year resolutions with humour, featuring creators and cricketer Yuzvendra Chahal to make them relatable and achievable.
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What Nvidia's shock $20 billion Groq deal means for adland
A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
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DriveU uses humour to reframe 'No Parking' signs in Coimbatore
The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.
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