Media
Tata Play brings addressable ads to linear television
Allows brands to split one ad slot across multiple audiences
Rapid fire with Saurabh Srivastava
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world
Entertainment and fashion make for a good marriage: Flipkart's Abhishek Maloo on 'The Archies' collaboration
Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion
Network18 merges TV18 and E18
Aims to simplify the holding structure and create an integrated news media conglomerate
Banijay Asia and Endemol Shine India elevate Rishi Negi and Mrinalini Jain
Negi was CEO, Endemol Shine India, and Jain was executive vice president - business and content
Rapid fire with Zee's Mona Jain
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Republic network launches business channel
Called R Business, the channel will focus on business news across financial, industrial, goods and services, markets, and BFSI among other sectors
Republic Media Network elevates Mohit Dhamne and S Sundaram
Mohit Dhamne has been named as the chief financial officer and S Sundaram has been elevated to director of strategy for the network
Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
Campaign India Crash Course: Creating a network based in India
In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India
Rapid fire with Sony's Neville Bastawalla
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and expectations from 2024
Spotify Wrapped 2023 celebrates real moments with real music
Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most-awarded
215 new brands advertised in ICC World Cup 2023 over 2019: TAM report
The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited
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