Media
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Madison Media is the outgoing media partner, after bagging the account in 2019.
40% of agency executives see retail media as a full-funnel solution
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
Campaign roundup: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Ionic Wealth, Rakesh Masala, Sahi, Harvest Gold, KFC, Atyls, Merino Laminates, Gap, Bandhan Mutual Fund, Laborate Pharmaceuticals, Talented, Scapia, Blissclub, American Tourister, Britannia, Citroën, Dawaat Rice, American Tourister, Tata Tea, Uber Shuttle, Fastrack Perfumes, Blue Cross, Shaadi.com, The Bear House, Reliance Retail, Škoda Auto India, Roinet Solution, indē wild, HRX, PGIM India, KT Kids, Big Bowl, Peter England, Nuuk, Kushals, and many more.
Moves and Wins: Week of 3 November
Our weekly roundup of the latest appointments and account wins from Wolfzhowl, Scara Gaming, MiQ, Moshi Moshi, Creativefuel, Dailymotion Advertising, The Other Circle, Scribbld, Heineken, Endemol Shine India, Bloomingdale PR, BigCity Promotions, Umanshi Marketing & PR, Atul Projects, Amazon Music, LS Digital, WolfzHowl, The Marcom Avenue, Billboard India, FCB Ulka, BharatPe, Creativefuel, HMD Global, Zurich Kotak General Insurance, Mudramax, Warner Music India, Mobavenue, Warner Music India, Zupee, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.
+(1).png&h=268&w=401&q=100&v=20250320&c=1)
NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor
NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.
Duplication blindness: Why India urgently needs unified media measurement
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
26% print-ad hike is a temporary Band-Aid
SOUNDING BOARD: Will the government’s proposed hike to print ad rates drastically change media mixes for marketers? The industry is divided.
Campaign roundup: Week of 27 October
Our weekly roundup of the latest appointments and account wins from Heritage Foods, Tata Tea, Polycab Green Wires, Skipper Pipes, Geki, KFC, XYXX, Fortune, Godrej Properties, Mahindra and Mahindra, Joy Personal Care, Cashify, LenDenClub, Mia by Tanishq, Arth by Emcure, Hyatt, Uniqlo, Carlsberg India and many more.
Moves and Wins: Week of 27 October
Our weekly roundup of the latest appointments and account wins from Calcetto, Creativefuel, FCB Neo, 1702 Digital, MMA, Asian Federation of Advertising Associations, TheFifth.AI, The Nuural Network, The Minimalist, Crayons Advertising Limited, Bajaj Broking, Slay Media, Abundantia Entertainment, The Advertising Club Madras, The One Show 2026, Times OOH, The Pittch, and more.
Print gets a pay rise as ad rates to go up 26%
While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Brands turn up the festive glow in Diwali ads
This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in campaigns built on emotional clarity.
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
Moves and wins: Week of 20 October
Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.
Spotify turns down the noise on AI-generated music
With deepfakes, duplicates and data farms flooding audio platforms, Spotify rolls out tougher rules to protect authenticity, royalties and trust.
Moves and wins: Week of 13 October
Our weekly roundup of the latest appointments and account wins from Firestarter, Pepper Content, Paras Corporation, Dentsu India, Monks India, Mocha Ink, PerformAce, Banijay, FTA Global, The Other Circle, The Pittch, Volume, Ormax, Citi India, Cornerstone Meraki Endeavour, Tonic Worldwide, Adgcraft, WPP Media, Bizzcom Solutions, Ceuticoz, Gourmet Investments, and many more.
India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
Emirates appoints global media agency
All six networks were invited to pitch earlier this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
