Media
'The holding company model has been broken for a long time': MediaSense CEO
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
Sprite’s ‘Thand Rakh’ campaign serves chill with a side of wit
With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.
BuzzFeed to launch new social media platform in beta this year
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
Vim and Bollywood power couple spark a dishwashing revolution
Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.
From finfluencers to insiders: How Equentis is owning trust
INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.
Moves and wins roundup: Week of 17 Feb
Our weekly roundup of the latest appointments and account wins news from Tune, PR Professionals, OMD India, WolfzHowl, and many more.
Campaign roundup: Week of 17 Feb
The latest ad films and campaigns from brands like Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.
Indians among the least satisfied with their love life: Study
South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.
50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.
Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
Localisation is key to Indian community’s creativity: Canva’s Cameron Adams
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Blissclub’s Bitchcoin: Turning insults into marketing gold
With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Lodestar UM launches 'Full Colour Media' proposition for brands
Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.
Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky
Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.
Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
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