Media
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Media fragmentation: The unfair opportunity marketers are missing out on
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
Media’s year of reset and recalibration
In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
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Three Fourth Solutions secures digital and creative mandate for Saket Mica
The agency will manage the brand's digital presence, focusing on social media strategy and creative storytelling.
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Hogarth India launches Dove’s Reborn Collective with culture-led storytelling
Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.
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GRM advocates substance over appearance with ‘Roti Gol Nahi, Soft Honi Chahiye’ campaign
The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
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2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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Berger Paints India, Sun TV unveil a large-scale mural to celebrate ‘50 Years of Stardom’
Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.
Kenvue assigns global creative duties to WPP and media to Publicis
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
NDTV Launches Art Awards to recognize Indian creative excellence
The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.
Mortal features with Mandhana in Royal Challenge water campaign
The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.
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Pond’s links with Avatar film for cinema-led skincare launch
It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.
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Nutrica uses AI storytelling to promote peanut butter nutrition
The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.
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Storytellers 101 appoints Devendra Singh as chief operating officer
The promotion strengthens operational leadership at Storytellers 101 Communications as the agency prepares for its next phase of growth.
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Marriott Bonvoy brings festive airport activation to Mumbai arrivals
The seasonal airport experience engaged arriving travellers through a personalised Christmas activation at Terminal 2.
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Motley launches satirical card game reflecting agency culture realities
The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.
Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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