Media
Quick commerce’s next act, from groceries to gratification
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
AdCounty Media India brings Gaurav Dikshit on board as advisor
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.
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Why 2026 will belong to the premium open internet
The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.
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PUMA appoints Nadia Kokni as vice president-global brand marketing
She will drive integrated brand strategy and storytelling worldwide.
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Prasar Bharati introduces ‘Creator’s Corner’ to amplify digital voices on DD News
Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.
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Apexx Media relaunches as AMBC with refreshed brand identity
The new identity signals the agency's focus on structured brand strategy and long-term reputation building.
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Arpit Garg takes over as president of Weber Shandwick India
As president for India, he will strengthen its leadership across communications and advisory services.
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Collective Creative Labs delivers adaptive travel campaign for Oppo Reno15
Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
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Cinépolis India expands cinema advertising with It's Spotlight partnership
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
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SAP appoints Maurishca Dsouza as senior industry advisor-media
She will support go-to-market strategy, thought leadership and growth for media clients in India.
Starcom takes over Flipkart Group’s INR 750-crore media mandate
The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.
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OpenAI introduces ChatGPT Health to support informed health decisions
The AI-led offering is designed to help users navigate health information with greater clarity and confidence.
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CoinDCX launches #TearTheStereotype campaign on women and investing
CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.
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REA India appoints Kapil Goswami as chief growth and marketing officer
He will lead growth, marketing and consumer engagement initiatives across its platforms.
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BeyondBound reframes bridal trousseau through modern identity and choice
The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.
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Vigor Media Worldwide secures PR mandate for Vikram Roller Flour Mills
It will manage media and public relations for the company as the latter sharpens its communication focus.
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Rado unites Katrina Kaif, Hrithik Roshan in new campaign
It explores contrast, connection and shared identity through timepieces.
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Nutella marks Pongal with culture-led creator retreat in Tamil Nadu
It hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.
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Mumbai radio unites for Dharavi redevelopment with a simulcast
Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.
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