Media
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Dyson launches review of $500m media account
IPG Mediabrands is the incumbent on the account.
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Approach Gen Z by mindset, not age
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
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MR.DIY launches ‘Genie’ campaign featuring Rajkummar Rao
MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.
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Glitchez on Myntra FWD reimagines Ritviz’s ‘Udd Gaye’ in debut Gen Z campaign
Glitchez on Myntra FWD has launched its first campaign, blending bold fashion, music, and self-expression to capture the essence of Gen Z culture.
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FCB Ulka appoints Manisha Sain as national planning director
As the new national planning director, she will strengthen the agency’s strategic leadership across its client portfolio.
Dish TV Group partners with Amazon Prime to offer Prime Lite benefits
Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.
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Questions mount over AI’s emotional limits
OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
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Campus Activewear and TTT launch micro-drama celebrating Gen Z’s movement
Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship and individuality among young Indians.
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Simple Energy appoints marketing and brand heads, expands team to 40
Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion to 40 professionals.
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AlterType creates ‘Joy Is On The House’ campaign for Athiva Hotels & Resorts
AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, celebrating joy, wellness and sustainability.
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Amit Dhawan and Sanya Bajaj introduce Crack’d to reshape influencer marketing
Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.
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ReBid launches its in-house AI creative studio
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
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Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
It spotlights play as the spark for curiosity, creativity, and problem-solving.
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DSP Mutual Fund launches ‘No More’ campaign for smarter investing
DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.
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WattPower launches ‘Wired for Good’ to redefine energy with purpose
WattPower’s new digital campaign, ‘Wired for Good’, positions energy as a force for sustainable progress and societal impact.
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Sebamed honours nurses as first caregivers of newborns
Sebamed highlights the role of nurses in newborn care through testimonial films emphasising trust and scientific care.
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Gap launches ‘Give Your Gift’ holiday campaign with music
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
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Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity
Swiss Beauty’s new campaign with Taapsee Pannu captures the confidence and individuality of modern women during India’s high-energy wedding season.
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HoABL enters Nagpur with paramotor display over Futala Lake
The real estate company entered Nagpur with a waterfront-inspired project and experiential brand showcase.
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Eno launches ‘Shaadi Ki Buffetbaazi’ campaign for wedding feasts
It celebrates Indian wedding buffets with influencers highlighting the joy of food and indulgence without interruption.
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