Media
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
Montreux Switzerland Festival 2024: Entries close on 31 March
Winners will be announced in the third week of May
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Spikes Asia 2024: Ogilvy Mumbai comes out on top, as India takes home 29 new metals
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
Tarun Jha exits Havas Creative India after 12 months as CEO
The former head of marketing for Skoda joined Havas Creative India in March 2023, now leaving 'to pursue new interests'
Spikes Asia announces shortlist for 2024
677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
'This one's for India': Ramesh Narayan on RK Swamy's Bombay Stock Exchange listing
As prominent media company RK Swamy listed on the Bombay Stock Exchange yesterday, ad industry veteran Ramesh Narayan shares his candid thoughts on why the moment was a matter of pride not just for the industry, but India itself
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses
Apple Vision Pro is making headlines, but may be a premature choice for brands
With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach
Havas posts 4.4% organic growth for 2023
Results include global income for Havas Media, Havas Creative and Havas Health & You
Majority of marketers want to diversify adspend away from big tech
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it
FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses INR 2.3 trillion
The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%
FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics
The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains
FICCI Frames 2024: Sanjay Jaju on how OTT space in India is poised to become a half-billion-dollar industry
The secretary of the Ministry of Information & Broadcasting for the Government of India set the tone for FICCI Frames 2024 yesterday—highlighting media and entertainment's role in shaping societal perspectives and driving economic development in the country
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