Media

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BARC India to launch integrated TV + OOH TV measurement service
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15 hours ago

BARC India to launch integrated TV + OOH TV measurement service

Also reveals that it has expanded its panel to 40,000 homes

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Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani
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4 days ago

Media360 India: 'Agencies that offer lower rates are generally picked': Vineet Sodhani

The CEO of Spatial Access spoke about whether the clients and agencies must do so that there’s mutual benefit

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Media360 India: Images from the awards night
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4 days ago

Media360 India: Images from the awards night

iProspect, Performics.Resultrix, Mahindra Rise, Columbus India, Viacom18 and VRL Media were among Gold winners at the first edition of the Media360 India Awards held in Mumbai on 19 March 2019. Here are images from the night.

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Media360 India: 'Print plus digital is a bomb of a combination'
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Mar 20, 2019

Media360 India: 'Print plus digital is a bomb of a combination'

A panel that consisted of Ashish Bhasin, Ambi Parameswaran, Kaacon Sethi and Rameet Arora discussed the future of the Indian print industry at Media360 India

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Media360 India: The present, the future and some fun predictions
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Mar 20, 2019

Media360 India: The present, the future and some fun predictions

Wavemaker's Kartik Sharma lists down trends he expects to see in the media fraternity in the coming years

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Media360 India: Images from the Summit
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Mar 19, 2019

Media360 India: Images from the Summit

The second edition of the Media360 India Summit was held in Mumbai on 19 March 2019. View images from the event here.

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Media360 India to be held in Mumbai today
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Mar 19, 2019

Media360 India to be held in Mumbai today

Along with the Summit, winners of the first edition of the Media360 India Awards will also be announced today

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Initiative bags Joy Personal Care and X-Men's media
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Mar 18, 2019

Initiative bags Joy Personal Care and X-Men's media

The agency's Kolkata and Gurugram office will work on the account

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CarDekho assigns media mandate to OMD
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Mar 18, 2019

CarDekho assigns media mandate to OMD

Agency assigns a dedicated team in Gurugram to handle the account

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Kantar becomes single brand
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Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

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Mullen Lintas to handle Zee Media's creative
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Mar 12, 2019

Mullen Lintas to handle Zee Media's creative

Mandate includes Zee News, Zee Digital and five other channels

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Tangrams awards aligns with Spikes Asia
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Mar 11, 2019

Tangrams awards aligns with Spikes Asia

New arrangement allows submission into both awards, which will be presented during all three days at the Spikes Asia festival in September.

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Warc Media 100: Mindshare Mumbai among top 10 agencies for media excellence
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Mar 11, 2019

Warc Media 100: Mindshare Mumbai among top 10 agencies for media excellence

India ranked seventh on the list of top 10 countries

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Mediacom to handle Mobile Premier League's media
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Mar 08, 2019

Mediacom to handle Mobile Premier League's media

Account won following a multi-agency pitch

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Media360 India: Shortlists announced
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Mar 06, 2019

Media360 India: Shortlists announced

The winners will be announced on 19 March 2019 in Mumbai

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Media 360 India: First list of speakers announced
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Mar 04, 2019

Media 360 India: First list of speakers announced

The event will be held in Mumbai on 19 March

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Lodestar UM to handle Zomato's media mandate
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Mar 01, 2019

Lodestar UM to handle Zomato's media mandate

Account won post a multi-agency pitch

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New Business League: January 2019 update
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Mar 01, 2019

New Business League: January 2019 update

Leo Burnett and Mindshare start the year on top

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Mahesh Shetty to join Viacom18 as network head of sales
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Feb 28, 2019

Mahesh Shetty to join Viacom18 as network head of sales

Will move from Entertainment Network India where he is currently COO

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Behrouz Biryani appoints DCMN for media duties
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Feb 28, 2019

Behrouz Biryani appoints DCMN for media duties

Account won post a multi-agency pitch

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