Media
Kenvue assigns global creative duties to WPP and media to Publicis
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
NDTV Launches Art Awards to recognize Indian creative excellence
The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.
Mortal features with Mandhana in Royal Challenge water campaign
The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.
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Pond’s links with Avatar film for cinema-led skincare launch
It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.
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Nutrica uses AI storytelling to promote peanut butter nutrition
The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.
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Marriott Bonvoy brings festive airport activation to Mumbai arrivals
The seasonal airport experience engaged arriving travellers through a personalised Christmas activation at Terminal 2.
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Motley launches satirical card game reflecting agency culture realities
The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.
Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
Danish Khan to exit SPNI, marks leadership transition phase
Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.
NDTV Indian of the Year 2025 to bring together leaders across business, sport, and culture
NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.
India’s digital ecosystem needs an overhaul
The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.
When Don met John
John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two
Magnum Ice Cream Company confirms £332m global media appointment
Move will support brand's integration of 'advanced AI' in its marketing.
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
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G-Shock launches ‘Never Give Up’ campaign with Shubman Gill
The new brand film aligns G-SHOCK’s toughness narrative with youth resilience, spotlighting the G-STEEL GBM-2100 series through sport-led storytelling.
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Jockey expands youth athleisure strategy with new JKY Groove Drop
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
Fujifilm India aligns with Pinkathon for breast health awareness
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.
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Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
WazirX launches zero fee campaign to remove crypto trading barriers
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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