Executives from Facebook and Google discuss measurement and data attribution
OMD, Carat and Mindshare will be among those fighting for the business.
BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership
The agency will manage both the offline and online media duties for the home solutions firm
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
Was business head prior
The chief corporate marketing officer at DB Corp talks about the Print is Proof campaign and explains how it is a momentous occasion as it has brought the industry together without the help of a common platform.
The Webinar aims to dissect the findings of IRS 2019
Kyoko Matsushita takes on new role.
Account won post a multi-agency pitch
DDB Mudra and Mindshare retain the top spots
Group CEO Michael Roth cites importance of agency brands to the company's results.
The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months
The author reasons why English GECs and movie channels are on the decline in the country
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
Also appointed as head investments for Madison Media Group
Pharma giant's media is handled by Starcom in many markets.
With this, HT Media now has 22 radio stations across 15 cities in India
Dangal TV continues at No.1, with more than a little help from DD Free Dish. How will the future pan out. The author paints a scenario.
After singing 'What's up' on stage, Mary Kom sings 'Just an illusion', talks about brands and advertising and more...
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