Media

28 minutes ago

'The holding company model has been broken for a long time': MediaSense CEO

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

3 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a side of wit

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.

1 day ago

BuzzFeed to launch new social media platform in beta this year

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

1 day ago

Dentsu prioritises media in new growth plan following $820 million loss

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

Vim and Bollywood power couple spark a dishwashing revolution

Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.

1 day ago

From finfluencers to insiders: How Equentis is owning trust

INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.

1 day ago

Moves and wins roundup: Week of 17 Feb

Our weekly roundup of the latest appointments and account wins news from Tune, PR Professionals, OMD India, WolfzHowl, and many more.

1 day ago

Campaign roundup: Week of 17 Feb

The latest ad films and campaigns from brands like Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.

3 days ago

Indians among the least satisfied with their love life: Study

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

3 days ago

50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

4 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

4 days ago

Localisation is key to Indian community’s creativity: Canva’s Cameron Adams

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.

4 days ago

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

Feb 13, 2025

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

Feb 13, 2025

Blissclub’s Bitchcoin: Turning insults into marketing gold

With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

Feb 13, 2025

Snap demos its fifth-generation see-through AR glasses, Spectacles, in India

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

Feb 12, 2025

Lodestar UM launches 'Full Colour Media' proposition for brands

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Feb 12, 2025

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

Feb 12, 2025

Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.

Feb 12, 2025

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.