Media

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai amid election season

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.

3 days ago

Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role

Two boards become one as supervisory and management boards merge.

3 days ago

Legacy media companies need to go where they haven’t gone before to survive: Accenture study

Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.

3 days ago

WPP's internal whistleblower reports rose by 64% in 2023

The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.

4 days ago

Omnicom posts 4% organic growth in Q1, beats expectations

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

Apr 16, 2024

Times Power of Print throws down the gauntlet to ad agencies

The work calls for entries for campaigns that will get more voters to the booths.

Apr 16, 2024

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Apr 16, 2024

IRDAI puts INR 30-crore media account on pitch

The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.

Apr 15, 2024

Moves and wins roundup: Week of 15 April

Read all the latest news from the marcomms world including updates from MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.

Apr 14, 2024

30% of women are actively following the IPL 2024: New report

The new report also found that most viewers of the IPL only recall three to five brands during a singular match.

Apr 12, 2024

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

Apr 12, 2024

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

Apr 12, 2024

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.

Apr 12, 2024

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

Apr 10, 2024

Navigating Gen Z: Balancing tech, tradition, and identity in a connected world

By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.

Apr 10, 2024

WPP partners with Google Cloud to power-up generative-AI driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Apr 10, 2024

Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex

Television recovers to show 3% growth in 2023 over previous year.

Apr 10, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Apr 08, 2024

Google reportedly planning to charge users for its AI-powered search

Incorporating Google’s AI-powered search features into its premium subscription model has emerged as the most likely route for a revenue model change-up, as the search giant attempts to offset some of the billions spent on generative AI innovation.