Media

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I-Com Global Summit: 'Third party measurements are extremely important'
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3 days ago

I-Com Global Summit: 'Third party measurements are extremely important'

Executives from Facebook and Google discuss measurement and data attribution

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Disney poised to call global media review after Fox takeover
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4 days ago

Disney poised to call global media review after Fox takeover

OMD, Carat and Mindshare will be among those fighting for the business.

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I-Com Global Summit: Analysing India's 130 million hindi news viewers
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May 14, 2019

I-Com Global Summit: Analysing India's 130 million hindi news viewers

BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership

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Wavemaker bags the NestAway media mandate
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May 14, 2019

Wavemaker bags the NestAway media mandate

The agency will manage both the offline and online media duties for the home solutions firm

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Campaign Webinar IRS 2019:
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May 13, 2019

Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"

The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.

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Rahul Namjoshi elevated as COO at My FM
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May 10, 2019

Rahul Namjoshi elevated as COO at My FM

Was business head prior

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'Print is Proof' is about the credibility of print: Kaacon Sethi
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May 09, 2019

'Print is Proof' is about the credibility of print: Kaacon Sethi

The chief corporate marketing officer at DB Corp talks about the Print is Proof campaign and explains how it is a momentous occasion as it has brought the industry together without the help of a common platform.

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Campaign India Webinar: Five experts to discuss the future of print
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May 07, 2019

Campaign India Webinar: Five experts to discuss the future of print

The Webinar aims to dissect the findings of IRS 2019

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Essence names global chief client officer
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May 06, 2019

Essence names global chief client officer

Kyoko Matsushita takes on new role.

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OMD wins 91springboard's media mandate
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May 02, 2019

OMD wins 91springboard's media mandate

Account won post a multi-agency pitch

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New Business League: March 2019 update
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Apr 30, 2019

New Business League: March 2019 update

DDB Mudra and Mindshare retain the top spots

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IPG records 8.9% growth in total revenue
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Apr 29, 2019

IPG records 8.9% growth in total revenue

Group CEO Michael Roth cites importance of agency brands to the company's results.

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IRS 2019 Updated: Magazine publishers keep calm and breathe easy
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Apr 26, 2019

IRS 2019 Updated: Magazine publishers keep calm and breathe easy

The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months

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Blog: Are English GEC and English movies on TV dead?
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Apr 25, 2019

Blog: Are English GEC and English movies on TV dead?

The author reasons why English GECs and movie channels are on the decline in the country

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Facebook bottom line hit by expected $3 billion fine
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Apr 25, 2019

Facebook bottom line hit by expected $3 billion fine

Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.

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Amol Dighe joins Madison Media Ultra as CEO
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Apr 25, 2019

Amol Dighe joins Madison Media Ultra as CEO

Also appointed as head investments for Madison Media Group

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Novartis launches global media review
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Apr 24, 2019

Novartis launches global media review

Pharma giant's media is handled by Starcom in many markets.

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HT Media acquires 51 per cent stake in Radio One's Next Mediaworks
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Apr 24, 2019

HT Media acquires 51 per cent stake in Radio One's Next Mediaworks

With this, HT Media now has 22 radio stations across 15 cities in India

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Blog: The rise and rise of Free Dish
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Apr 16, 2019

Blog: The rise and rise of Free Dish

Dangal TV continues at No.1, with more than a little help from DD Free Dish. How will the future pan out. The author paints a scenario.

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MMGB: Mary Kom's second jingle from Goafest 2019
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Apr 15, 2019

MMGB: Mary Kom's second jingle from Goafest 2019

After singing 'What's up' on stage, Mary Kom sings 'Just an illusion', talks about brands and advertising and more...