Media
I-Com Global Summit: 'Third party measurements are extremely important'
Executives from Facebook and Google discuss measurement and data attribution
Disney poised to call global media review after Fox takeover
OMD, Carat and Mindshare will be among those fighting for the business.
I-Com Global Summit: Analysing India's 130 million hindi news viewers
BARC India’s VP-strategy, Pekham Basu explains 'Bio News', the tool that provides news channels analysis of how their content is doing in terms of viewership
Wavemaker bags the NestAway media mandate
The agency will manage both the offline and online media duties for the home solutions firm
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
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'Print is Proof' is about the credibility of print: Kaacon Sethi
The chief corporate marketing officer at DB Corp talks about the Print is Proof campaign and explains how it is a momentous occasion as it has brought the industry together without the help of a common platform.
Campaign India Webinar: Five experts to discuss the future of print
The Webinar aims to dissect the findings of IRS 2019
New Business League: March 2019 update
DDB Mudra and Mindshare retain the top spots
IPG records 8.9% growth in total revenue
Group CEO Michael Roth cites importance of agency brands to the company's results.
IRS 2019 Updated: Magazine publishers keep calm and breathe easy
The print story continues to grow with total number of readers increasing from 40.7 to 42.5 crore over a period of 15 months
Blog: Are English GEC and English movies on TV dead?
The author reasons why English GECs and movie channels are on the decline in the country
Facebook bottom line hit by expected $3 billion fine
Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5 billion.
Amol Dighe joins Madison Media Ultra as CEO
Also appointed as head investments for Madison Media Group
Novartis launches global media review
Pharma giant's media is handled by Starcom in many markets.
HT Media acquires 51 per cent stake in Radio One's Next Mediaworks
With this, HT Media now has 22 radio stations across 15 cities in India
Blog: The rise and rise of Free Dish
Dangal TV continues at No.1, with more than a little help from DD Free Dish. How will the future pan out. The author paints a scenario.
MMGB: Mary Kom's second jingle from Goafest 2019
After singing 'What's up' on stage, Mary Kom sings 'Just an illusion', talks about brands and advertising and more...
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