Media
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends
EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
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What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Moves and wins roundup: Week of 22 July
The latest appointments and account wins from HSBC, Social Panga, Metro Brands, Mandrake Mydia, Google, Gozoop Group, Flags Communications, Sony Pictures Network India, FCB, Hari Om, Three Fourth Solutions, Madison Media, BPTP, EssenceMediacom, LS Digital, Nxtdigital, Smart Soc Solutions and more in our weekly news roundup.
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Arthur Sadoun on defying doubters, Q2 revenue upgrade, ‘very high’ staff bonus pool and Paris Olympics
Publicis CEO talks to Campaign at Q2 results.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
WPP appoints new global CEO of GroupM as Christian Juhl steps down
GroupM leadership shake-up to be effective from September this year.
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Omnicom reports 5.2% organic growth in Q2
Omnicom's Q2 2024 earnings surpass estimates on the ad market strength. But while the group achieved strong revenue gains globally, APAC remained soft.
Moves and wins roundup: Week of 15 July
The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.
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Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
17 business leaders react to Trump assassination attempt
CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
Gozoop Group elevates Amyn Ghadiali to India country head
He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.
Criteo collaborates with Microsoft Advertising to drive retail media growth
This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
My experience in Cannes underlined why men must speak up and take action against harassment
After experiencing sexual harassment at this year's Cannes Lions festival, Dagmar Bennett explains why men should be leading the fight against such behaviour.
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
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