What was the best work of 2017? The first of a four-part series.
Also read:
Campaign India Top 50 Ads of 2017 (2/4)
Campaign India Top 50 Ads of 2017 (3/4)
Campaign India Top 50 Ads of 2017 (4/4)
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Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.
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Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.
The CCO of the AI giant focuses on product education over brand buzz.
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From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.
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