Spice maker Suhana has rolled out a film to showcase its range of vegetarian and non-vegetarian masalas.
The film has been conceptualised by Sideways Consulting. It shows a boy inviting his friend over for lunch as butter chicken is being cooked at home. The other boy, who comes from a vegetarian household, succumbs to the temptation of the dish and makes an excuse of going over to his friend's house to pick up notes. His mother requests him to get back home soon. The boy sits with his friend's parents for lunch and enjoys the dish. As he gets back home, his mother tells him that lunch is ready and asks him to join the rest of the family. The boy looks towards his mother, but is convinced to eat again as his mother mentions that shahi paneer is cooked.
What unfolds leaves his family reeling under a mild shock.
The film was published on YouTube on 6 December 2017.
Agency: Sideways Consulting
Creative team: Abhijit Avasthi, Nivedita Agashe, Shefali Ahir, Purva Bakalkar
Account management: Sonali Sehgal, Shruti Bhandari
Strategy team: Satish Krishnamurthy, Rahul Jain, Deepani Seth
Production house: Corcoise films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala