Marketing Research and Rankings
Campaign India Team
Apr 02, 2025

65% IPL enthusiasts recall campaigns backed by influencers: Study

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

With IPL 2025 in full swing, top social media influencers are winning hearts with their off-the-field reels and commentaries. Image source: Influencer's Ayushi Shekhawat's Instagram.

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