Livpure selects Weber Shandwick as communications partner

Livpure has appointed Weber Shandwick India as its strategic public relations and communications partner as the brand advances its positioning within the broader home wellness market. The company's portfolio currently includes maintenance-free water purifiers, smart kitchen appliances and air-cooling products, designed to support everyday household needs.

Under the partnership, Weber Shandwick will work with Livpure to build an integrated communications framework aligned with the brand’s focus on innovation and purpose-led growth. The agency’s remit covers strategic media engagement, reputation management and the development of narratives that convey the company’s presence across multiple wellness-related categories. By highlighting Livpure’s engineering capabilities and technology-led approach, Weber Shandwick aims to strengthen the brand’s relevance among consumers seeking practical, future-forward home solutions.

Nitin Malhotra, chief marketing officer at Livpure, said the company’s ambition is to develop an ecosystem of products and services that make everyday wellness more accessible. He added that the partnership with Weber Shandwick will support this ambition through clearer storytelling, deeper engagement with stakeholders and a unified communication approach that reflects the brand’s philosophy of ‘wellness made effortless’. Malhotra noted that the collaboration is intended to build trust and long-term connection with consumers as the brand evolves.

Karan Bhandari, managing director – integrated media strategy at Weber Shandwick India, said Livpure’s clarity of purpose and innovation mindset positions it for sustained relevance. He stated that the agency will adopt an earned-first and data-informed communications approach to amplify Livpure’s vision across markets. According to Bhandari, combining Livpure’s category understanding with Weber Shandwick’s strategic storytelling aims to strengthen trust, engagement and the consistency of the brand’s narrative.

The partnership seeks to support Livpure’s broader transformation within India’s home wellness sector. By integrating consumer insight with communications strategy, both organisations aim to enhance stakeholder advocacy and build long-term brand equity as Livpure progresses into its next phase of growth.