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The quiet rise of story-driven short video in India
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Agency of the Year Awards 2025: What to expect
The industry's had a year. Budget squeezes, talent walking out, AI arriving faster than anyone could plan for—agencies have been navigating all of it at once. So when we designed this year's Agency of the Year Awards, we wanted the evening to reflect that reality. AOY 2025 takes place on December 2 at ITC Maratha in Mumbai, and yes, trophies will be awarded. But there are also conversations built into the night that address what's actually keeping agency leaders up right now.
Agency of the Year 2025 Awards - Three decades of ...
December means one thing for agencies across Asia-Pacific: Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.
Cross-screen analysis reveals major incremental ...
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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Entrepreneurial insights at PackMach Asia and ...
Packaging emerged as the core differentiator at the event, with beverage entrepreneurs stressing the importance of containers, labels, and designs for communication and distribution.
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