Research and Rankings
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Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Viewers using both linear TV and CTV jump to 116 mn in Q3
49% of the incremental CTV viewers come from rural India, according to Kantar.
2026 is the year of ‘Imperfect by Design’
80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
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India’s E&M industry projected to grow 7.8%: PWC
The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.
Global adspend to hit $1 trillion in 2026 as APAC leads charge
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
SMBs see AI advertising as growth catalyst, but adoption challenges persist
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
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Despite talent war, only 25–30% of Indian GCCs are thinking of employer branding
With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.
2026 Outlook: The rise of intentional influence
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.
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52% brands find hallucinated capabilities in AI-driven search
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
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Travel brands surge in value as India’s ‘experience economy’ accelerates
Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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73% marketers say the ‘middle class’ no longer exists
Surging lifestyle costs and sluggish incomes are pushing this traditional class to either end of the market, according to WARC’s The Marketer’s Toolkit 2026.
BYD’s profits fall 33%, but global reputation stays strong: Report
EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.
Global media inflation to hit decade low, APAC markets stabilise
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
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52% of Indians download a new app weekly
Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing to pay.
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