Research and Rankings

Aug 02, 2021

India’s strongest local brands: Ola tops the list

ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.

Aug 02, 2021

Unspent travel funds drive changes in India's top 100 brands

Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.

Jun 30, 2021

What gets measured matters: global inclusion census must be just the start

More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative

Nov 30, 2020

Global advertising faces a cut of US$63 billion due to Covid: Warc report

The report adds that this number is twice that of 2009's 'The Great Recession'

Sep 24, 2020

Campaign-Kantar D&I survey shows worsening levels of equality and support

Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.

Aug 24, 2020

Watch: The lockdown revelations - part two

Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India.

Jan 02, 2020

Karvy Insights and Hindustan Unilever win big at the inaugural MRSI Golden Key awards

The awards were held in Mumbai in December 2019 and industry veteran Dorab Sopariwala was conferred with the lifetime achievement award

Oct 30, 2018

New Business League: September 2018 update

DDB Mudra and Mediacom take the lead

Dec 12, 2017

Dentsu Aegis Network named leading media agency group in Recma ranking

Havas Media follows in the runner-up spot

Dec 04, 2017

Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'

The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent

Nov 30, 2017

New Business League: October 2017 update

Wavemaker replaces Havas at the top of the media agency list while JWT continues leading the creative agencies

Jul 25, 2017

Unmetric Engagement Meter: Most viewed on YouTube (11-20 July)

Videos from Myntra, Airtel, Ajio Life and more...

Jul 25, 2017

New Business League: June 2017 update

JWT and Havas retain their lead for another month

Jun 27, 2017

New Business League: May 2017 update

JWT and Havas retain their lead

May 11, 2017

USD 40 billion of auto sales will be digitally influenced: Bain & Company and Facebook report

Nearly 80 percent of online research for purchasing automobiles is on mobile phones, says the study

May 08, 2017

BAV: The power club of brands

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the first part of a three part series.

May 05, 2017

New Business League: March 2017 update

JWT and Mediacom leapfrog to take top creative, media agency positions respectively

Mar 26, 2017

New Business League: February 2017 update

Ogilvy continues to lead the creative agency list; MEC tops media agencies

Jan 19, 2017

Riding on Republic Day

Indians are not just sold on patriotism. A study by Nielsen reveals that consumers are buying more on national holidays