Research and Rankings
India’s strongest local brands: Ola tops the list
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
What gets measured matters: global inclusion census must be just the start
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative
Global advertising faces a cut of US$63 billion due to Covid: Warc report
The report adds that this number is twice that of 2009's 'The Great Recession'
Campaign-Kantar D&I survey shows worsening levels of equality and support
Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.
Watch: The lockdown revelations - part two
Today’s video brings alive the key sentiment unearthed among affluent white collar workers of India.
Karvy Insights and Hindustan Unilever win big at the inaugural MRSI Golden Key awards
The awards were held in Mumbai in December 2019 and industry veteran Dorab Sopariwala was conferred with the lifetime achievement award
Dentsu Aegis Network named leading media agency group in Recma ranking
Havas Media follows in the runner-up spot
Zenith Forecast: India overtakes UK to reach number four in 'top contributors to ad spends 2017-2020'
The report expects global ad expenditure to grow at 4.1 per cent in 2018; India to grow at 8.4 per cent
New Business League: October 2017 update
Wavemaker replaces Havas at the top of the media agency list while JWT continues leading the creative agencies
Interbrand Best Global Brands 2017: Apple, Google retain top two positions; Microsoft passes Coca-Cola at three
Facebook breaks into the top 10 for the first time
Unmetric Engagement Meter: Most viewed on YouTube (11-20 July)
Videos from Myntra, Airtel, Ajio Life and more...
New Business League: June 2017 update
JWT and Havas retain their lead for another month
USD 40 billion of auto sales will be digitally influenced: Bain & Company and Facebook report
Nearly 80 percent of online research for purchasing automobiles is on mobile phones, says the study
BAV: The power club of brands
In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the first part of a three part series.
New Business League: March 2017 update
JWT and Mediacom leapfrog to take top creative, media agency positions respectively
New Business League: February 2017 update
Ogilvy continues to lead the creative agency list; MEC tops media agencies
Riding on Republic Day
Indians are not just sold on patriotism. A study by Nielsen reveals that consumers are buying more on national holidays
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