Research and Rankings
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Apple keeps crown as world’s top brand, even as value slips
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
Are brands safe next to politics? Stagwell’s APAC study says yes
Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.
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Gen X: The bridge generation will drive $5.7 trillion in spending by 2030
Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.
Local pitches dominate India’s media account landscape in H1 2025: COMvergence
EssenceMediacom led the agency rankings for H1 2025 with a new business value of over $217 million.
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Content demand in India surges, forcing marketers to rethink workflows
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
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Indian consumers tilt toward homegrown brands as loyalty drivers shift
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
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Indian consumers push food brands toward health, tech and sustainability
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
India’s ad market shifts, without a clear winner
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.
Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
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Festive spending to rise, with 83% buyers planning higher outlays
Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
Financial decisions flip digital: Reels, chats, and creator trust
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
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Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
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41% of adland fears AI will stifle creativity
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
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63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
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