Research and Rankings
Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
GroupM leads new business wins for third year in a row: COMvergence
Local media pitches in 2023 accounted for 91% of total media pitches in India.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
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Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten
FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses INR 2.3 trillion
The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%
India rankings: Havas, Wavemaker lead new business wins
As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India
Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx
JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes
92% consumers want urgent regulation of AI: Cheil India report
The report outlines what Indian consumers feel about the transformative powers of AI while shedding light on their fears and expectations from it in 2024
Ad sales in India grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
New Business League: October 2023 update
Find out which agencies are topping the creative and media lists
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
215 new brands advertised in ICC World Cup 2023 over 2019: TAM report
The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited
TV ad volumes for auto category sees a spike of 50% in H1 2023: TAM report
Maruti Suzuki's Fronx was leading the race
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Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers
Wieden & Kennedy held on to the top position, while PMG topped the media table
Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report
LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India
BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report
The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period
Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports
The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023
New Business League: July 2023 update
Find out which agencies are leading the creative and media lists here
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Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
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