Research and Rankings

May 23, 2024

Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints Report

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Apr 10, 2024

Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex

Television recovers to show 3% growth in 2023 over previous year.

Apr 05, 2024

GroupM leads new business wins for third year in a row: COMvergence

Local media pitches in 2023 accounted for 91% of total media pitches in India.

Mar 28, 2024

TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row

Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.

Mar 12, 2024

Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign

WARC 100 rankings: India is the eighth most-awarded country, with Leo Burnett Mumbai managing to snag itself a spot in the creative agency top ten

Mar 06, 2024

FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses INR 2.3 trillion

The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%

Feb 08, 2024

India rankings: Havas, Wavemaker lead new business wins

As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India

Jan 10, 2024

Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx

JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes

Jan 03, 2024

92% consumers want urgent regulation of AI: Cheil India report

The report outlines what Indian consumers feel about the transformative powers of AI while shedding light on their fears and expectations from it in 2024

Dec 14, 2023

Ad sales in India grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Dec 14, 2023

New Business League: October 2023 update

Find out which agencies are topping the creative and media lists

Dec 07, 2023

48% Indians want more inclusive representation from brands: ASCI

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

Nov 27, 2023

215 new brands advertised in ICC World Cup 2023 over 2019: TAM report

The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited

Nov 02, 2023

Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers

Wieden & Kennedy held on to the top position, while PMG topped the media table

Oct 30, 2023

Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report

LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India

Oct 26, 2023

New Business League: August 2023 update

New leader on the creative agency list

Oct 10, 2023

BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report

The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period

Oct 06, 2023

Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports

The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023

Oct 03, 2023

New Business League: July 2023 update

Find out which agencies are leading the creative and media lists here