Research and Rankings

Feb 08, 2024

India rankings: Havas, Wavemaker lead new business wins

As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India

Jan 10, 2024

Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx

JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes

Jan 03, 2024

92% consumers want urgent regulation of AI: Cheil India report

The report outlines what Indian consumers feel about the transformative powers of AI while shedding light on their fears and expectations from it in 2024

Dec 14, 2023

Ad sales in India grew by 11.8% in 2023: Magna

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Dec 14, 2023

New Business League: October 2023 update

Find out which agencies are topping the creative and media lists

Dec 07, 2023

48% Indians want more inclusive representation from brands: ASCI

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

Nov 27, 2023

215 new brands advertised in ICC World Cup 2023 over 2019: TAM report

The ICC Men's Cricket World Cup 2023 witnessed 34% more brands than in 2019, the report cited

Nov 02, 2023

Global indie agency rankings: India's Wondrlab and LS Digital among top APAC performers

Wieden & Kennedy held on to the top position, while PMG topped the media table

Oct 30, 2023

Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report

LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India

Oct 26, 2023

New Business League: August 2023 update

New leader on the creative agency list

Oct 10, 2023

BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report

The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period

Oct 06, 2023

Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports

The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, as per TAM's Asia Cup Advertising Report 2023

Oct 03, 2023

New Business League: July 2023 update

Find out which agencies are leading the creative and media lists here

Sep 29, 2023

Indian brands remain resilient during global slowdown: Kantar

Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five

Sep 27, 2023

Ad impressions on digital see a dip of about 9% in H1’23: TAM

There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23

Sep 13, 2023

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report

‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes

Sep 12, 2023

45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk

70% of respondents say they are ready to spend more during Diwali shopping this year

Mar 09, 2022

New Business League: January 2022 update

Which agencies take the early lead?

Feb 01, 2022

New Business League: December 2021 (updated list)

Which agency topped the 2021 list?