Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Apr 15, 2025

Match over, ads on: How YouTube gets IPL fans to keep scrolling

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.

Shubha Pai, head of YouTube Sales and Solutions, Google India

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