Advertising Marketing In-Depth
Vinita Bhatia
Apr 17, 2025

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

The IPL remains one of the most potent advertising platforms in the country—but the rules of the game have changed. Image source: Indian Premier League.

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