.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Apr 22, 2025
Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
9 hours ago
Srinivasan K Swamy elected as AAAI president, ...
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
11 hours ago
MY FM is now 44 Station Network
Expands to 14 new cities, receiving the most cities in Batch III Phase III auction conducted by MIB.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
12 hours ago
WPP Media wins Mastercard’s global media account ...
The $180 million win ends the 10-year relationship between Mastercard and Carat.
Digital
12 hours ago
Wikipedia parent set to pick Spin as social media ...
Shop will create social video campaigns for the online encyclopedia.
