Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.
European Union is the last remaining jurisdiction where Omnicom is poised to win approval.
Japanese agency group is 'too big' to buy outright, Havas said.
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