Nike warms up early for Rio 2016, says ‘Tomorrow starts now’
The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas
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Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
Advertisers are not fully prepared for the demise ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
BluSmart puts creative account up for pitch
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
Havas Worldwide India bolsters creative team
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.