Opinion
Jaspreet Bindra
Aug 21, 2025

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

By solving for the payment friction with UPI integration, OpenAI has unlocked access to a massive user base that global SaaS and subscription models have often struggled to monetise.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

OpenAI launches ChatGPT image-generator
Digital
Mar 26, 2025
Staff Reporters

OpenAI launches ChatGPT image-generator

Kate Rouch joins OpenAI as first CMO
Digital
Dec 05, 2024
Campaign India Team

Kate Rouch joins OpenAI as first CMO

OpenAI strikes deal with Reddit to scrub content for ChatGPT
Media
May 21, 2024
Reem Makari

OpenAI strikes deal with Reddit to scrub content ...

OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
Digital
Nov 14, 2025
Campaign India

OpenAI launches ChatGPT 5.1; here is how it is set ...

Just Published

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
6 hours ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
7 hours ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

Avaada sheds light on the dark side of the data centre
The Work
8 hours ago
Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

The ‘green’ cost of FOMO
Advertising
8 hours ago
Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.