Jaspreet Bindra
Aug 21, 2025

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

By solving for the payment friction with UPI integration, OpenAI has unlocked access to a massive user base that global SaaS and subscription models have often struggled to monetise.

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