It signifies an increase of 11 per cent over 2017, for most private TV channels.
Watch the launch commercial of the Kannada sports channel here
Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix
The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas
Watch the ad film conceptualised by Ogilvy & Mather’s London and Singapore offices here
While broadcasters can benefit from Twitter buzz, content will be king. And the Twitter-influenced audience may not watch it on ‘the tube’.
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