Jan 28, 2019

I&B Ministry hikes advertisement rates for private TV channels

It signifies an increase of 11 per cent over 2017, for most private TV channels.

Jan 02, 2019

Star Sports speaks a new language

Watch the launch commercial of the Kannada sports channel here

Jan 08, 2018

The next big things for brands in 2018, according to Audi's chief marketer

Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix

Jul 18, 2014

Nike warms up early for Rio 2016, says ‘Tomorrow starts now’

The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas

Jun 10, 2014

Comfort celebrates mothers’ endless care, with a moving script

Watch the ad film conceptualised by Ogilvy & Mather’s London and Singapore offices here

Aug 13, 2013

Twitter and TV: Can they feed on and fuel each other?

While broadcasters can benefit from Twitter buzz, content will be king. And the Twitter-influenced audience may not watch it on ‘the tube’.