television
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TV reclaims spotlight as appointment viewing shapes advertising
Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
Union Budget expectations: Radio, print and television
After an unexpected hiatus in the form of Covid-19 that slowed the nation down, radio, print and television players talk about their expectations from the upcoming Union Budget 2021…
I&B Ministry hikes advertisement rates for private TV channels
It signifies an increase of 11 per cent over 2017, for most private TV channels.
Star Sports speaks a new language
Watch the launch commercial of the Kannada sports channel here
The next big things for brands in 2018, according to Audi's chief marketer
Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix
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