Advertising Awards
Campaign India Team
Jun 21, 2024

Kondurkar Studio responds to ideation controversy over 'The Steel of India'

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

Screengrab of Kondurkar Studio and Earl Man Films' 'The Steel of India' film.

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