Advertising In-Depth
Vinita Bhatia
4 hours ago

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.

If the 1.9 billion views set a creative benchmark, the bigger challenge will be sustaining relevance without over-milking a single formula.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Razorpay hands over the mic, not the message

2 Razorpay hands over the mic, not the message

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

3 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Why India’s smartest marketers are blurring category lines

5 Why India’s smartest marketers are blurring category lines

Amazon disappears from Google Shopping ads

6 Amazon disappears from Google Shopping ads

"AI is not eating your lunch; AI is your lunch"

7 "AI is not eating your lunch; AI is your lunch"

The quiet power of Gen X is loud enough

8 The quiet power of Gen X is loud enough

Alap Ghosh joins Assembly as the global media agency’s first CEO of India

9 Alap Ghosh joins Assembly as the global media agency’s first CEO of India

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Hilton readies ‘connected story’ in latest Asia expansion push
Advertising
Jun 10, 2025
Robert Sawatzky

Hilton readies ‘connected story’ in latest Asia ...

EXCLUSIVE: Hilton eyes India for next travel card revolution
Marketing
Nov 25, 2024
Vinita Bhatia

EXCLUSIVE: Hilton eyes India for next travel card ...

Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
Digital
Jul 25, 2025
Nikita Mishra

Meta removes 635,000 predator-linked accounts, ...

Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide
Marketing
Sep 18, 2024
Preeti Hoon

Former Leo Burnett India executive Ankit Singh ...

Just Published

WPP slashes bonuses and dividend; incoming CEO Cindy Rose to review strategy
Advertising
7 hours ago
Gideon Spanier

WPP slashes bonuses and dividend; incoming CEO ...

Agency group cuts staff incentives by 60%.

When the road’s too much, let DriveU steer
The Work
9 hours ago
Campaign India Team

When the road’s too much, let DriveU steer

DriveU’s new campaign captures the chaos of self-driving life, offering users calm behind the wheel—without ever overselling the service.

Sister act: Raksha Bandhan ads drop the thali trope
Opinion
10 hours ago
Rutu Mody-Kamdar

Sister act: Raksha Bandhan ads drop the thali trope

New age campaigns are sidestepping ritualised gender roles to depict quieter, mutual sibling intimacy.