Advertising In-Depth
Vinita Bhatia
Aug 08, 2025

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.

If the 1.9 billion views set a creative benchmark, the bigger challenge will be sustaining relevance without over-milking a single formula.

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