The author makes a compelling case for engaging in sports to enhance creativity
Watch the campaign conceptualised by Taproot Dentsu here
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
Sports across the spectrum is on an upsurge. From just two sporting leagues five years back, India now has 15 sporting leagues
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
Watch the ad film conceptualised by J. Walter Thompson here
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