sports

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Opinion: Making thinking the new sport
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Mar 05, 2019

Opinion: Making thinking the new sport

The author makes a compelling case for engaging in sports to enhance creativity

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CricketNext takes you to the next level of sports views
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Jan 28, 2019

CricketNext takes you to the next level of sports views

Watch the campaign conceptualised by Taproot Dentsu here

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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Indian sports industry to touch $10 bn by 2025: Sanjay Gupta, Star Network
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Jul 26, 2018

Indian sports industry to touch $10 bn by 2025: Sanjay Gupta, Star Network

Sports across the spectrum is on an upsurge. From just two sporting leagues five years back, India now has 15 sporting leagues

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Korea influence scandal: Cheil sports-marketing office raided
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Nov 16, 2016

Korea influence scandal: Cheil sports-marketing office raided

Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.

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Kellogg’s proposes corn-powered breakfast to propel ambitions
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Jul 30, 2015

Kellogg’s proposes corn-powered breakfast to propel ambitions

Watch the ad film conceptualised by J. Walter Thompson here

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