sports
From streets to stadiums: Sports marketing scores big for brands
Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.
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Sony Sports Network acquires broadcast rights for the Hero Asian Champions Trophy 2024
The event in China's Hulunbuir City, from September 8-17, 2024, will be broadcast live on Sony Sports Network and Sony Liv across South Asia.
Will Olympic glory translate to more brand investment for women's sport?
A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
With athletes soaring as nano influencers, brands take the leap to sign them up
Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.
Making a play for regional sports leagues with social media marketing
While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans
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