sports
.jpg&h=268&w=401&q=100&v=20260108&c=1)
SG Pipers Launches ‘Danka Baja Re’ Campaign Film
The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Dream11 pivots to free-to-play model amid regulatory churn
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Nike flips the script: From action to intention
The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
