sports

Mar 05, 2019

Opinion: Making thinking the new sport

The author makes a compelling case for engaging in sports to enhance creativity

Jan 28, 2019

CricketNext takes you to the next level of sports views

Watch the campaign conceptualised by Taproot Dentsu here

Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

Jul 26, 2018

Indian sports industry to touch $10 bn by 2025: Sanjay Gupta, Star Network

Sports across the spectrum is on an upsurge. From just two sporting leagues five years back, India now has 15 sporting leagues

Nov 16, 2016

Korea influence scandal: Cheil sports-marketing office raided

Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.

Jul 30, 2015

Kellogg’s proposes corn-powered breakfast to propel ambitions

Watch the ad film conceptualised by J. Walter Thompson here

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