brazil

Nov 10, 2025

Global divide deepens ahead of COP30 as climate optimism wanes in the West

An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.

Jul 05, 2018

Weekend Watch: KFC mocks rolling footballers

Watch the ad film conceptualised by Ogilvy South Africa here

Aug 20, 2014

‘Rise of middle class will be the engine of growth in India’: Sir Martin Sorrell

The WPP CEO was addressing media while unveiling findings of a brand study in Mumbai

Jul 18, 2014

Nike warms up early for Rio 2016, says ‘Tomorrow starts now’

The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas

Jul 14, 2014

View from Brazil: why we didn't believe we could lose the World Cup

The former marketing director of Just-Eat Brazil and now MD of Telehelp explains how the 'Brazilian way of doing things' led some to blind belief