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Global divide deepens ahead of COP30 as climate optimism wanes in the West
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
Weekend Watch: KFC mocks rolling footballers
Watch the ad film conceptualised by Ogilvy South Africa here
L’Oreal transcends gender, celebrates feminine pride of a transgender woman
Watch the film conceptualised by WMcCann Rio here
‘Rise of middle class will be the engine of growth in India’: Sir Martin Sorrell
The WPP CEO was addressing media while unveiling findings of a brand study in Mumbai
Nike warms up early for Rio 2016, says ‘Tomorrow starts now’
The brand is leading the charge on the next big global sporting event, the Olympics, ahead of official sponsor Adidas
View from Brazil: why we didn't believe we could lose the World Cup
The former marketing director of Just-Eat Brazil and now MD of Telehelp explains how the 'Brazilian way of doing things' led some to blind belief
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