nike

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Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
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Jul 09, 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.

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Cannes 2018: the ones to watch
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Jun 18, 2018

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.

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MMGB: FIFA World Cup advertising campaigns
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Jun 11, 2018

MMGB: FIFA World Cup advertising campaigns

Films from adidas, Beats by Dr Dre and Nike stand out

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MMGB: Nike gets Serena Williams to prove 'there's no wrong way to be a woman'
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Opinion: Why Nike displayed shoes in the form of a rose
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Aug 22, 2017

Opinion: Why Nike displayed shoes in the form of a rose

The author makes a compelling case for pursuing the discipline of semiotics

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