nike
Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Partner Content: London’s the best city on Earth, innit?
Celebrating the best in UK creativity at Cannes
Cannes 2018: the ones to watch
As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.
MMGB: FIFA World Cup advertising campaigns
Films from adidas, Beats by Dr Dre and Nike stand out
MMGB: Nike gets Serena Williams to prove 'there's no wrong way to be a woman'
View the film here
Opinion: Why Nike displayed shoes in the form of a rose
The author makes a compelling case for pursuing the discipline of semiotics
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