Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
Watch the ad film conceptualised by Wieden + Kennedy Shanghai
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Celebrating the best in UK creativity at Cannes
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins