The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
Celebrating the best in UK creativity at Cannes
As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.
Films from adidas, Beats by Dr Dre and Nike stand out
View the film here
The author makes a compelling case for pursuing the discipline of semiotics
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