nike
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
India's top local brands
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
Weekend Watch: Nike shows a glimpse of the footballing future
Watch the ad film conceptualised by Wieden + Kennedy Shanghai
Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
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1 Women to Watch 2018 revealed
