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Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
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Aug 02, 2018

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

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Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
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Jul 24, 2018

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike

Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?

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India's top local brands
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Jul 23, 2018

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

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Weekend Watch: Nike shows a glimpse of the footballing future
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Jul 20, 2018

Weekend Watch: Nike shows a glimpse of the footballing future

Watch the ad film conceptualised by Wieden + Kennedy Shanghai

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Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
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Jul 09, 2018

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity

The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.