18 hours ago

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

Jan 22, 2024

Farewell and take it easy, Tiger

BBD Perfect Storm's Seb Hill pens a poignant poem about the end of Tiger Woods' relationship with Nike

Oct 26, 2023

Creative critique from a gender lens: 16-20 October

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Oct 20, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Oct 16, 2023

From pressure to triumph, Nike celebrates girl power in new campaign

Redefine perfection, embrace individuality and inspire greatness—Nike's vision for International Day of the Girl Child via W+K Tokyo

Jul 26, 2022

Nike splits US$1 billion media account between PMG and Initiative

PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade