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Sep 14, 2018

Campaign India Team

T.O.M. Tweets

Some tweets that caught our attention over the past week

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Sep 07, 2018

Campaign India Team

T.O.M. Tweets

Some tweets that caught our attention over the past week

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'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts

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Sep 06, 2018

Campaign India Team

'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts

Watch the film conceptualised by Wieden + Kennedy here

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Nike's Kaepernick ad: Let's not get carried away

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Sep 05, 2018

Matthew Miller

Nike's Kaepernick ad: Let's not get carried away

The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.

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Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

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Aug 02, 2018

Sandeep Goyal

Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?

Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?

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Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike

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Jul 24, 2018

Sandeep Goyal

Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike

Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?

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