Jun 07, 2024

Dorset’s first campaign in 25 years struggles to connect emotion with construction

The door hardware and digital locking solutions’ brand team had a series of engagements with the homeowners and translated the insights derived from those into the campaign.

Jun 05, 2024

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets, potential buyers have a chance win a trip to various destinations.

Jun 04, 2024

Paragon's campaign salutes the indomitable spirit of Indians

‘Zid, Chalte Rehne Ki' aims to strike an emotional chord amongst viewers by shining the spotlight on everyday heroes.

Jun 04, 2024

ErgoSmart by The Sleep Company encourages smart working with #SitSmart campaign

Conceived by Steve Priya, the ad features actor Jim Sarbh.

May 31, 2024

Ujjivan Small Finance Bank stubs out fiscal ignorance on ‘World no tobacco day’

The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.

Apr 24, 2024

Times of India launches 'My City, My Art' challenge for World Art Day

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.