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Cathay Pacific’s new OOH campaign combines innovation and wit to deliver real-time messages that engage and captivate travellers
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
Rethinking brand engagement in the age of responsible advertising
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
Moves and wins roundup: Week of 25 Nov
Our weekly roundup of the latest appointments and account wins from FCB Interface, Innocean India, C Com Digital, Hisense India, AdLift, Nasher Miles, Times Music, FCB Interface, DViO, Galleri5, NDTV Brand Studio, Good Glamm Group, Dentsu, Leander Paes’s Flying Man Ventures, Atrangii App, Innoviti Technologies and many more
Moves and wins roundup: Week of 18 Nov
Our weekly news roundup includes the latest appointments and account wins from Red Bangle, Crosshairs Communication, Sony Pictures, Tata CLiQ Fashion, FCB India,TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
Moves and wins roundup: Week of 11 Nov
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
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Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
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