agency
Local pitches dominate India’s media account landscape in H1 2025: COMvergence
EssenceMediacom led the agency rankings for H1 2025 with a new business value of over $217 million.
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
Wavemaker bags 19 awards at ABBY Awards 2025
Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
Mystic Monk plots global leap with asset-light model
The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
Famous Innovations announces five business wins in Q4
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
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