agency
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
The Wall Street of Advertising
Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity
Agency of the Year Awards opens for 2017 entries
The most prestigious advertising and communications industry awards in South Asia returns for its fifth edition
Blog: The old order changeth; Horlicks leaves JWT
An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days
Opinion: From La La Land to La La Brand
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
Opinion: Client-agency Valentines: a 4X4 drive
There are multiple hues in a client agency colour palette. The author analyses some of them
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