agency

Oct 01, 2025

Local pitches dominate India’s media account landscape in H1 2025: COMvergence

EssenceMediacom led the agency rankings for H1 2025 with a new business value of over $217 million.

Jul 18, 2025

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

May 22, 2025

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

May 12, 2025

Mystic Monk plots global leap with asset-light model

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.

Apr 24, 2025

Why reframing the ad agency-client relationship can help creativity

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.

Apr 03, 2025

Famous Innovations announces five business wins in Q4

The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.