Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity
The most prestigious advertising and communications industry awards in South Asia returns for its fifth edition
An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
There are multiple hues in a client agency colour palette. The author analyses some of them
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