agency

Premium
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Premium
Jun 06, 2018

Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study

Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.

Premium
The Wall Street of Advertising
Premium
Nov 20, 2017

The Wall Street of Advertising

Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity

Premium
Agency of the Year Awards opens for 2017 entries
Premium
Jul 17, 2017

Agency of the Year Awards opens for 2017 entries

The most prestigious advertising and communications industry awards in South Asia returns for its fifth edition

Premium
Blog: The old order changeth; Horlicks leaves JWT
Premium
Jul 09, 2017

Blog: The old order changeth; Horlicks leaves JWT

An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days

Premium
Opinion: From La La Land to La La Brand
Premium
Feb 16, 2017

Opinion: From La La Land to La La Brand

Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration

Premium
Opinion: Client-agency Valentines: a 4X4 drive
Premium
Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins