agencies
KFC awes Anil Kapoor with its value burgers
Watch the film conceptualised by Ogilvy here
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead
Advertising's backroom boys take the battle to the marketing front
Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
Here's why traditional advertisers should fire their CMO
Luma Partners founder and CEO Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands.
Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies
The author explains why its time to get tighter on your quality check of content.
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