agencies

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Advertising's backroom boys take the battle to the marketing front
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Apr 17, 2019

Advertising's backroom boys take the battle to the marketing front

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

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Here's why traditional advertisers should fire their CMO
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Oct 29, 2018

Here's why traditional advertisers should fire their CMO

Luma Partners founder and CEO Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands.

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Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies
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Jul 06, 2018

Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies

The author explains why its time to get tighter on your quality check of content.

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At SXSW, Adblock Plus describes new service to 'reward content that is good'
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Mar 14, 2016

At SXSW, Adblock Plus describes new service to 'reward content that is good'

Incentives for agencies have to be aligned with consumer interests, contended panelists at the Austin festival

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Why 2016 will be a year of breakups in programmatic
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Nov 25, 2015

Why 2016 will be a year of breakups in programmatic

A wave of calm has washed over the programmatic space, but more change lies ahead, writes Vivaki's president of global clients

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Polls vs. moments: Which new Twitter feature has agencies buzzing?
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Oct 30, 2015

Polls vs. moments: Which new Twitter feature has agencies buzzing?

The social network is rapidly rolling out new engagement features to a skeptical but hopeful audience

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