agencies
The great escape? What they don’t tell you about going independent
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
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Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
Goafest 2025 reveals line-up of industry leaders and celebrities for the show
The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.
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Projects propel agency growth more than retainer clients
Projects-based association gives agencies the headroom to dream bigger and build good campaigns.
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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
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