May 16, 2024

Ministry of Rural Development empanels advertising agencies

Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.

Mar 15, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.

Apr 28, 2022

I don't write for the client, I write for the consumer: Piyush Pandey

Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about his four decades in the advertising industry and why the consumer is always the heart of every communication

Dec 14, 2021

Cryptocurrency marketing takes off in Asia, but with scams and fraud along for the ride

The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?

Feb 24, 2021

KFC awes Anil Kapoor with its value burgers 

Watch the film conceptualised by Ogilvy here

Feb 17, 2021

Importance of ethical brand representation

Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

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