agencies
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Projects propel agency growth more than retainer clients
Projects-based association gives agencies the headroom to dream bigger and build good campaigns.
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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
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Government asks advertisers to submit self-declaration certificate from June 18
The certificate is mandatory for all new advertisements scheduled for issuance, telecast, airing, or publication on or after June 18, 2024, while ongoing ads are exempted.
Goafest 2024 set to host creativity experts while training its lens on ‘The Age of Adaptability'
The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.
Ministry of Rural Development empanels advertising agencies
Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
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