agencies
I don't write for the client, I write for the consumer: Piyush Pandey
Ogilvy's worldwide chief creative officer and executive chairman, India, spoke at Ad:Tech 2022 about his four decades in the advertising industry and why the consumer is always the heart of every communication
Cryptocurrency marketing takes off in Asia, but with scams and fraud along for the ride
The growing popularity of crypto investing in Asia has given rise to fraudulent or scam ads. Is tougher regulation needed by advertising bodies, and what standards need to be applied to agencies who get involved with crypto startups?
KFC awes Anil Kapoor with its value burgers
Watch the film conceptualised by Ogilvy here
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed
Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead
Advertising's backroom boys take the battle to the marketing front
Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
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