Feb 24, 2021

KFC awes Anil Kapoor with its value burgers 

Watch the film conceptualised by Ogilvy here

Feb 17, 2021

Importance of ethical brand representation

Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Jan 21, 2021

Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Sebamed's India marketing head talks about its spar with HUL, the latest development on that front, and marketing plans ahead

Apr 17, 2019

Advertising's backroom boys take the battle to the marketing front

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

Oct 29, 2018

Here's why traditional advertisers should fire their CMO

Luma Partners founder and CEO Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands.

Jul 06, 2018

Opinion: Why Facebook's transparent 'info and ads' section is troubling agencies

The author explains why its time to get tighter on your quality check of content.