fashion
Fast-fashion playbook shifts as Indian Garage Co repositions
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
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Rohit Shetty fronts Myntra’s EORS 23 campaign focused on price crash
The campaign highlights the season-wide value through the EORS Price Crash proposition.
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Trends and Mirchi launch ‘Tumne Maari Entry’ wedding season campaign
The nationwide campaign encourages wedding guests to showcase their style through creative, attention-grabbing entries.
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Numero Uno charts a renewed path after operational setback
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
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Festive splurge: Online retail records 14% growth in lead-up to Diwali
Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
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