fashion

Jul 25, 2025

Why India’s smartest marketers are blurring category lines

In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.

Jun 04, 2025

For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.

May 15, 2025

Search me if you can: Fashion’s SEO shake-up

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

Feb 26, 2025

Why more celebrities are taking the creative reins at luxury brands

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.

Feb 04, 2025

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Jan 21, 2025

Myntra’s FWD campaign plays a stylish chess gambit

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.