global
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
Underwear maker wants you to join the fight against glo-ball warming
Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
I-Com Global Summit 2018: Google and Facebook discuss third party data verification
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue
Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian
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