global

Feb 28, 2020

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.

Aug 05, 2019

Underwear maker wants you to join the fight against glo-ball warming

Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.

Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

Apr 11, 2018

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

Apr 10, 2018

I-Com Global Summit 2018: How Pizza Hut used data to get USD 2.7 mn incremental revenue

Co-founder and CEO of Single Interface presented the case study at the I-Com Global Summit in San Sebastian