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I-Com Global Summit 2022: Data and insights can fuel marketing excellence – Reckitt’s Elaine Rodrigo
The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence
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Mindshare names global chief client officer
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
Underwear maker wants you to join the fight against glo-ball warming
Bonds’ latest effort to promote new men’s undies is another silly, innuendo-laden winner.
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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
I-Com Global Summit 2018: Google and Facebook discuss third party data verification
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
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