global

Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Aug 07, 2024

Hakuhodo unveils martech data labs in India

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

Jun 08, 2022

I-Com Global Summit 2022: Data and insights can fuel marketing excellence – Reckitt’s Elaine Rodrigo

The chief insights and analytics officer of Reckitt in the United Kingdom shared how data and insights can help drive marketing excellence

Apr 08, 2022

Mindshare names global chief client officer

Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler

Feb 28, 2020

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.