Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.
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Digital
From social feeds to shopping carts, Flipkart and Meta bet on creator commerce
Digital
The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.
Beyond UPI numbers, the trust gap remains
Digital
PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.
What happens to reputation when intent can be engineered?
Digital
SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt.
India climbs to 5th in digital economy, 4th in AI rankings
Digital
SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.
Advertising’s credibility problem is not about measurement, it is about mentality
Digital
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Google just killed search as we know it
Digital
Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.
Meta rolls out third-party content block lists to Threads
Digital
As harmful‑content concerns mount, Meta is tightening brand‑safety controls by extending third-party AI‑driven filters to Threads through major verification partners including DoubleVerify, IAS, Scope3, and Zefr.
Google India’s VP-marketing, Shekar Khosla named jury chair of Campaign India AI Awards
Digital
The Campaign India AI Awards recognize the pioneers setting industry benchmarks in human-led AI creativity, where AI is leveraged as a force multiplier for measurable business outcomes rather than a standalone experiment.
Flipkart turns heatwaves into shopping signals
Digital
Inshorts’ live weather-triggered widget transformed rising temperatures into contextual commerce moments for Flipkart’s AC sales push.
AI won’t replace marketers; it will replace marketing operating models
Digital
This distinction is where many organisations fundamentally misread the future of marketing transformation.
Why authenticity-first brands are capturing the attention economy
Digital
In a marketplace drowning in AI-generated content, the most radical thing a brand can do is to be undeniably, imperfectly human.
The Meta and Google ruling isn't just an online safety story – it's an advertising one
Digital
Spending on social media platforms is funding harm inflicted on audiences.
AdLift sets steep FY27 growth targets amid AI shift
Digital
With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing benchmarks.
Exclusive: Former Digitas India COO, Sonia Khurana, joins SuperStuff.ai as COO and partner
Digital
Khurana’s remit is to bring precision, enabling the online marketplace to scale 35,000+ expert matches within 72 hours.
Pitch update: Microsoft, IBM, Volkswagen, DBS, Polestar, Wipro and more
Digital
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Digital
Two companies “will leverage each other’s expertise to embed agentic AI”.
India's e-commerce market to expand from $90 billion today to $250 billion by 2030
Digital
A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.
Volkswagen appoints global social media agency
Digital
New agency won car brand's business after a multi-stage pitch.
Exotel acqui-hires Dubverse to strengthen enterprise CX ecosystem
Digital
Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence