Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
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Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
Warner Bros. Discovery is up for sale. Who will buy it?
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
Can Asia up its voice at Cannes?
Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.
Q1 agency metrics: A closer look at financial patterns and APAC performance
In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.
India's advertising market soars, but can it elevate the global agency groups?
As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations
Increasingly a sideshow? The importance of Asia-Pacific to the agencies
The recent economic struggles in China underscore a wider trend. Asia-Pacific is no longer considered a growth engine for the big holding companies, says the author