Campaign India

Apple unveils its Vision Pro mixed-reality headset

Priced at $3,499, the Vision Pro offers a new way for users to interact with digital content in physical space, utilising their hands, eyes, and voice to interact with apps

Instagram set to launch text-based app

Industry observers are keen to see how this new offering by Instagram shapes the social media landscape

Dentsu's Prerna Mehrotra adds chief client officer to her remit

Expanding her current remit as APAC CEO Media, the newly created role will see Mehrotra focus on designing and delivering an elevated client experience across the agency's creative, media, and CXM services

Snap announces new ad tools after weak Q1 earnings

Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York

Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy

L'Oréal acquires Aesop in $2.53 billion deal

Known for its clean aesthetics, amber packaging and upscale products, Australian luxury beauty brand Aesop, currently owned by Natura & Co, has been sold to L’Oréal

Global marketing coalition launches 2023 DEI census

Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now

VML unveils new Asia-Pacific leadership lineup

The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards

Havas acquires majority stake in Singapore-based Klareco communications

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors

Accor taps Accenture Song to transform its global content production

Accor has expanded its partnership with Accenture Song globally after more than four years of working together

Elon Musk announces 'thermonuclear' lawsuit as advertisers flee X

Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts

IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content

From likes to loyalty, AI will redefine social media: Trends for success in 2024

TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies

Nepal bans TikTok for disturbing 'social harmony'

The decision to ban TikTok after a spike in crime cases related to the platform has drawn mixed reactions in the country

Spikes Asia 2024 opens for submissions, jury presidents announced

Aditya Kanthy, CEO and managing director, DDB Mudra Group, India, and CEO, Omnicom Advertising Services among jury presidents

WPP and IPG lead Asia's F-list with the most fossil fuel contracts

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies

Elon Musk's 'X' now running clickbait ads that can’t be reported or blocked

As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn't disclose the ad itself, and doesn't identify who is behind it

Qantas accused of misleading advertising in promotion for non-bookable flights

The airline has been accused of misleading conduct after a customer was unable to book a flight to London for the advertised price

Is radical honesty better in the era of AI?

SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?

Thailand threatens legal action against Facebook

The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 2,00,000 users

Disney's woes continue with the closure of Lucasfilm in Singapore

After 20 years, Disney will shut its Lucasfilm studio in Singapore as its ongoing financial woes exacerbate

Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues

Google did not mislead advertisers in video ad placements: New study

Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims

MediaMath files for bankruptcy, acquisition talks goes awry

The future of Joe Zawadzki's cutting-edge ad-tech platform is uncertain; most of its 300-odd employees have been made redundant

Twitter faces backlash as Elon Musk issues limit on viewable posts

The social media company announced on Saturday that it will set temporary limits on posts, in a bid to address ongoing challenges with data scraping and system manipulation

Agency of the Year 2023: Jury announced

We reveal the confirmed judges for the industry's biggest marketing and advertising awards

Spikes Asia 2025: How we filmed an edge-of-the-cliff scene

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

Trust erosion leading to grievances: Edelman Trust Barometer 2025

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.

Tech-first agencies are reshaping APAC's marketing models for SMEs

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact

184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

With the new venture, the ad director brings his vision for bold, clutter-breaking storytelling to life

Spotify’s ad revenue slips 1% amid CEO’s call for faster ad innovation

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

Spikes Asia announces 2026 jury presidents

Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.

Vale Neil French, Asia's godfather of advertising, passes away at 81

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.

Cannes daily global podcast: Elon Musk puts free speech before advertisers

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

Wall Street Journal names new Asia editor

Deborah Ball replaces Andrew Dowell, who moves to run the Middle East bureau after over seven years in Asia.

X hires former Publicis exec as brand safety lead

The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.

Spikes Asia announces shortlist for 2024

677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.

Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s international expansion

As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.

Spikes Asia announces 2025 jury members

Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

Vivendi shareholders approve historic four-way split of media empire

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

Dentsu Group outlines new global management structure

A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together

Agency of the Year live ceremonies return

After a two-year hiatus, live awards presentations will take place across the region

Warren Fernandez named APAC CEO of Edelman

The former editor-in-chief of The Straits Times has stepped in for the top APAC job, four months after Stephen Kehoe left the same position

Spikes Asia Awards 2023 opens for entries

Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category

Bhutan unveils new national branding

The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders

Jane Lin-Baden becomes Publicis Groupe's APAC CEO

Previous regional leader Loris Nold has been assigned CEO for EMEA, as Publicis continues to reshape its global leadership

Nielsen's Robert Gilby is Dentsu International's new APAC CEO

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets

Finn Partners acquires SPAG to expand health practice in Asia

SPAG co-founders Aman Gupta and Shivani Gupta will lead Finn's Asia health practice as managing partners

Merlee Jayme leaves Dentsu International

One of the region's most prominent creatives, Jayme has been with Dentsu for more than six years

Lenovo splits global media duties following review

Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking

Indie publishers on 'strike' to protest Facebook

Over 30 outlets are taking part in a 24-hour 'blackout' today to put pressure on Meta to negotiate and pay for Facebook's use of the content they normally produce

VMLY&R announces APAC leadership revamp

Tripti Lochan moves into a global role as the network appoints a CEO for Asia, and another for South Asia, Southeast Asia and Japan

M/Six rebrands to mSix & Partners

Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership

WPP launches The Metaverse Foundry

Hogarth introduces web 3 offering available to all WPP clients and agencies globally

Jane Lin-Baden joins Publicis Groupe global management committee

"This step is a huge encouragement to our Asian talents and a recognition of the North Asia Region's contribution to our global success," Lin-Baden said

Arvind Srivastava promoted to chief strategy officer for Ogilvy Asia

Shanghai-based exec moves up from strategy chief role in China and replaces Benoit Wiesser, who is relocating to Europe

Should brands continue to take a stance in Asia's socially conservative markets?

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics

Samsung Singapore draws widespread attention after pulling ad with drag queen

Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community

MediaCom announces Apac CEO

The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare Emea

Sorrell targets adtech, data analysis, metaverse with new VC fund

Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto to invest in technology businesses that will influence the future of advertising

Olay shows how bias pushes girls out of STEM

With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India

Google 'Year in search 2022' depicts people looking for change

To mark the end of another year, Google shares what people were searching for in 2022

All the winners of Agency of the Year 2021

See all the shortlists and winner lists for the 2021 Agency of Year Awards in the Australia/New Zealand, Greater China, Japan / Korea, South Asia, Southeast Asia and Apac regions

2021 adspend growth to hit four-decade high: Warc forecast

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025

Ogilvy Consulting launches sustainability practice with Andy Wilson as head

The former regional strategy head for BBDO will help Ogilvy Consulting clients to shape priorities and actions on a range of issues including climate and DEI, according to the company

Twitter CEO Jack Dorsey steps down

CTO Parag Agrawal will replace Dorsey as CEO. Dorsey also said he will leave the company's board after serving out his term

Ruder Finn-owned RF Thunder expands across India

The consultancy also appoints a new managing director in China

Warc announces Awards for Asian Strategy winners

India dominates. Ogilvy and Wavemaker India win the Grand Prix for 'Cadbury Celebrations: Not Just A Cadbury Ad'

John McGarry, cofounder of Mcgarrybowen, passes away

McGarry cut his teeth at Young and Rubicam and went on to co-found one of the hottest advertising agencies of the 2000s. He died last week age 81

Spikes Asia Awards 2022 open for entries

New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia

Vodafone is the 'most hated' brand in India

Brands with the highest percentage of negative tweets in each market were named the 'most-hated'

Dentsu Gaming launches globally

Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network, led by four regional heads

Spikes Asia announces Jenny Lau as new events director

Spikes Asia Awards will open for entries in October 2021, with the virtual event taking place in March 2022

Mediabrands appoints new head of DEI for Apac

Dharesheni Nedumaran steps into the newly-created role from Swire Shipping

IAS acquires CTV platform Publica for $220 million

IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices

Marketers struggling to deal with deluge of data

TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals

E-commerce goes mainstream in Apac: Reprise

A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region

What fast-food brands does Asia love the most?

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets

Digitas promotes Adrian Farouk to Apac CEO

He will retain his leadership of Digitas and Epsilon ANZ

S4 Capital adds Salesforce specialist Destined to MightyHive

The Australia-founded company has 85 certified specialists and offices in Singapore, Thailand, Vietnam, and Pakistan

Toyota pulls Tokyo Olympics ads

The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case

Mindshare names Apac CEO

The GroupM media agency hands the reins in the region to 16-year veteran Helen McRae, who will move to Singapore from her EMEA role in London

Influencers (and celebs and sports stars) have less influence than you might think

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson

Twitter rolls out measures to comply with Indian regulation

Social-media network has begun hiring local officials to meet new regulations in the country

Jean Lin appointed as executive officer at Dentsu Group

Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions

IPG names chief growth officer for Apac

Mish Fletcher joins from FCB/Six

Merlee Jayme shifts to Apac creative role at Dentsu International

No longer global co-president of Dentsumcgarrybowen, Jayme becomes Dentsu International's Apac CCO with immediate effect

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this

Digitas Australia MD moves to global WPP role

Ian Gough will join the holding company's marketing and growth team

Havas and Wellcom partner on global production network

To launch in India soon

Mediabrands and Vice Media Group ink global creative partnership

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

Adblocking use continues to grow, led by Asia

Apac accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop

Campaign360: Memorable quotes and highlights reel

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference

Higher ad rates, uptake boost Facebook Q1 numbers

Revenue rose by 48% and income by 94%, even as regulatory and technology headwinds, including the launch of Apple's iOS 14, could hobble the social network's ad-led growth

India, China to lead global FMCG adspend through 2023

Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith

Dentsu bags APAC agency partner remit from William Grant & Sons

By expanding a global pact, Dentsu is expected to drive omnichannel marketing and focus on connections planning, digital acceleration and driving media effectiveness and efficiency

Mars named 2021 Spikes Asia Advertiser of the Year

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region

What brands should and should not do on International Women’s Day

Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day

Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

Asia-Pacific Power List 2024: Jayen Mehta, Amul

Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.

40% of women work through high levels of menstrual pain: Deloitte

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

What’s hot and what’s not in 2024: The essential trend report for savvy marketers

OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.

Accenture acquires martech consultancy The Lumery

The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation

Vice Media to lay off hundreds, cease website operations

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website

Haymarket celebrates 25 years in Asia with founder Lord Michael Heseltine in Hong Kong

Commemorating 25 years of Haymarket Media Group in the Asia-Pacific region, the occasion was marked by a number of special guests and led by Lord Michael Heseltine

APAC marketers navigate ethical challenges amid global surge in sports media spend

TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

Emily Poon named president of Ogilvy PR in Asia

Poon takes over from Scott Kronick who will step down from his leadership role after 33 years at Ogilvy

Dentsu Aegis' APAC chief creative officer leaves network

Ted Lim had been Dentsu's creative ambassador for its Asia-Pacific agencies outside of Japan for the past seven years.

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Agency of the Year 2019: South Asia shortlist

Event to be held in Mumbai on 3 December

WARC predicts 6% adspend growth in 2020

In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Sprite mixes it up in China with 'alternative' couples... maybe.

Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

Tangrams 2019: 15 shortlists from India

Mindshare India gets 11 while BBDO and WATConsult get two each

Grey makes Nirvik Singh global COO

He will take on the role in addition to his position as APAC, Middle East and Africa head.

Singapore-based Moving Walls acquires India's Quad42

The OOH company said the move fast-tracks its efforts in programmable signage.

Google releases new ad tools for apps

The update has been rolled out in the US and will extend around the world in the coming months to markets including India soon.

Publicis Groupe announces APAC CCO

New client-officer role to be taken on by current SEA CEO Nicolas Menat.

Cannes Lions 2019: McCann Worldgroup wins Network of the Year

Burger King is 'Creative Brand of the Year'

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption

Anita Nayyar of Havas among Women Leading Change Awards winners

The awards, which capped off the Women Leading Change conference, were handed out in a ceremony earlier this week.

Charles Cadell to step down as McCann Worldgroup Apac president

Alex Lubar from McCann's London office will replace him.

Five Indians in the running for Women Leading Change Awards

The awards will be presented on June 4 in Singapore.

Leo Burnett announces Mark Tutssel retirement

The ad legend has been with the agency for 34 years.

MSL veteran Glenn Osaki takes job at USC

The 32-year veteran of MSL will serve as the senior vice president and chief communications officer for the University of Southern California, his alma mater.

Zenith global adspend prediction jumps from 4 to 4.7 per cent

India is third among top contributors of new global adspend dollars over the next three years.

Tangrams awards aligns with Spikes Asia

New arrangement allows submission into both awards, which will be presented during all three days at the Spikes Asia festival in September.

Google's Scott Beaumont becomes new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.

Affle acquires Singapore-based Shoffr

Company claims its third acquisition in 12 months completes its omnichannel consumer platform.

Five of Asia's top media chiefs name their biggest challenges

Ahead of our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business. The Campaign Media360 India will be held in Mumbai on March 19.

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

TBWA and PHD take Singapore Airlines

PHD takes over media mandate from Zenith, while TBWA retains creative

Mastercard strips its name from its logo

Iconic red and yellow overlapping circles will stand alone for the first time since their introduction in 1968.

Mindshare Asia-Pacific announces new roles for Prashant Modi and Rohan Lightfoot

The duo get the COO and CGO titles respectively

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was

Agency of the Year 2020 winners: South Asia

Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards

Campaign hires Alison Weissbrot as US editor

The new US editorial leader starts in her new role on September 16.

Claire Beale leaves Campaign after more than two decades

Beale said working on magazine has been 'immense privilege'.

TikTok to exit Hong Kong market

Move appears to be related to the SAR's new national security law.

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.

Women Leading Change Awards winners for 2020 revealed

Two Indian winners among those honoured in the fourth edition of the Women Leading Change Awards.

In reverse decision, Vivo set to leave as IPL lead sponsor

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.

Campaign Connect two-day global virtual event coming June 2-3

Unique event will travel the world linking Campaign communities in Asia, Europe and North America.

PM Narendra Modi reigns over the Facebook throne

World leaders' reach on Facebook grows during COVID-19 according to BCW's annual report

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

Watch the film conceptualised by AlmapBBDO

OMG's content agency Drum to launch under PHD in Asia

Drum's creative offering has helped PHD win new business pitches over the last 12 months, including Diageo's global account.

Ajit Varghese quits as global president of Wavemaker

Resigns after under 13 years spent in various roles in India, APAC and globally.

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans

Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.

Tokyo Olympics postponed; ramifications will be 'immense'

One of the most important events on the advertising calendar will be postponed, according to a senior IOC official.

S4 Capital reports net loss as revenue rises 292 per cent

Like-for like revenue rose 41% in what Martin Sorrell called an "outstandingly successful" first full financial year.

Spikes Asia 2020 to be held at Marina Bay Sands in October

New dates and new venue aim to expand Asia's largest creativity festival experience, with delegate passes available starting 16 April.

How worried should adland be about the impact of coronavirus?

See what global industry experts think the outbreak means for the industry at large.

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.

Pandemic to cost media owners $42 billion in 2020

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

PR Awards Asia 2020: 12 wins for India

Adfactors, Edelman and Genesis BCW strike Gold; The Consultancy of the Year winners, people and team awards, and Grand Prix winners will be announced tomorrow.

WPP faces renewed netizen backlash over ageism

Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees

How have events of 2020 reshaped D&I, and what should businesses be doing in response?

In the first iteration of our Leading Change video series, two high-profile leaders provide practical tips—from small actions to wide-ranging programmes—to help businesses respond to inequalities exposed by Covid-19.

China and video dominate top 10 global apps of 2019

Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.

Former Edelman Apac CEO takes reins at Geometry

Jesse Lin takes over from Diana Cawley.

Burson-Marsteller founder Harold Burson dead at 98

Burson was voted the most influential PR person of the 20th century.

Uber hails MediaCom as global AOR

The agency expands its remit from the US and Australia markets.

OMG launches ecommerce practice in Apac

The new specialist offering is aimed to help brands improve their digital availability across online marketplaces.

Marcel gives UNICEF a new face

Sydney-based creative agency launches campaign on UNICEF's 70th anniversary.

Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours

Ashish Bhasin retains 'South Asia Agency Head of the Year' title, as does Josy Paul in the 'South Asia Creative of the Year' category; MullenLowe Lintas Group is 'India Creative Agency of the Year' again

Meet the Agency Network of the Year Award winners

Campaign summarises the accomplishments of the agencies and people who walked away with the 2016 Agency Network of the Year Awards last night.

Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition

On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.

Sorrell insists WPP is 'open for business' following attack

Assurance runs contrary to some reports in APAC

Asia’s Top 1000 Brands for 2018: Samsung is still Asia’s favourite brand

Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.

Partner Content: Bloody revolutionary!

Celebrating the best in UK creativity at Cannes

Partner Content: Using clowns in a safety tech ad? That’s just silly!

Celebrating the best in UK creativity at Cannes

Partner Content: Nothing in this world is 100%. Except love

Celebrating the best in UK creativity at Cannes

Campaign360: Coverage of our gender-diversity conference

Takeaways, notable comments and photos from Campaign360, our conference focused on industry gender diversity in Apac

OMG appoints Torie Henderson as CEO for Southeast Asia and India

Jasmin Sohrabji moves to a global leadership position.

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

Photos: Spikes Asia 2017 Awards

Photos from the 2017 Spikes Asia awards ceremony Friday night in Singapore.

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.

OpenX sues Google, alleging auction rigging and unfair competition in adtech

OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.

OMD creates global COO role, promotes internally

Griffin steps into the position with immediate effect, reporting to OMD Worldwide CEO George Manas.

Google tests shopping ads in Gmail’s promotions tab

Google is transforming Gmail’s promotions tab into a shoppable storefront, letting users browse and buy products directly from their inbox.

Reddit's Q2 ad revenue jumps 84% year-over-year to $465 million

Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.

Meta’s Q2 ad revenue beats expectations as Zuckerberg says AI 'superintelligence in sight'

Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.

Haymarket celebrates milestones in diversity, climate action, and employee engagement in new Impact Report

The report highlights Haymarket's progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25.

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Marketing budgets hold at 7.7% in 2025: Gartner CMO survey

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.

APAC Power List 2025: The region's most powerful brand leaders

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Apple leads as US dominates Kantar's Top 100 Global Brands

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Amazon unveils first brand overhaul in 25 years, led by Koto

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

How smarter mobile ads are beating big-budget campaigns: Report

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

Global ad spend surpasses $1 trillion, APAC to play key role

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

75% of marketers report declining returns on social media ad spend

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

How the tariff war could strengthen Apple's ties with India

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

Havas Media wins Perfetti Van Melle ANZ pitch, retains Esplanade SG mandate

Both businesses were won as incumbents.

Meta's APAC chief Dan Neary steps down after more than a decade

Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Nvidia brings AI to the desktop—what does it mean for marketers?

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

Samsung named Spikes Asia 2025 Advertiser of the Year

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.

Skype signs off: The OG of video-calls logs out for good

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

Call for entries: Campaign Asia-Pacific’s 2025 Power List

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

APAC Power List 2024: The power players shaping the region's brand landscape

Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.

2024 Event Marketing Awards winners revealed

Campaign celebrated ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region in Hong Kong last night, including all the wins from India.

Campaign Asia-Pacific Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Campaign Asia-Pacific's 2023 Agency Report Cards will be out tomorrow

Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Agency of the Year 2021 winners: South Asia

See the complete winner list for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards

Agency of the Year 2021 shortlist: South Asia

See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards

40 Under 40 2021: Amrita Choudhary, Rohan Mehta, Vasuta Agarwal represent India

Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.

Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was

We get to know the chairman and CCO at Havas India through his answers to 11 questions. Learn about how he earned booze money in college, the hilarious reason he initially thought copywriting wasn't the job for him and the key role eavesdropping has played in his career

Lux tries to show men what it's like to walk while female

Staff Reporters