Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
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Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
Vivendi shareholders approve historic four-way split of media empire
Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
72andSunny Singapore says good riddance to 2020
An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was
Criteo CEO Megan Clarken to retire
Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.
Jane Lin-Baden becomes Publicis Groupe's APAC CEO
Previous regional leader Loris Nold has been assigned CEO for EMEA, as Publicis continues to reshape its global leadership
Dentsu bags APAC agency partner remit from William Grant & Sons
By expanding a global pact, Dentsu is expected to drive omnichannel marketing and focus on connections planning, digital acceleration and driving media effectiveness and efficiency
Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy
Harshhik S Suraiya of Vanilla Films launches Studio Zuno
With the new venture, the ad director brings his vision for bold, clutter-breaking storytelling to life
China, India to lead global marketing-spend growth through 2025
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester
Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
India driving APAC's 15% growth trajectory in digital ads: Bain
Digital will account for 80-85% of global ad spend by 2029, India leads the charge for APAC growth.
Zenith global adspend prediction jumps from 4 to 4.7 per cent
India is third among top contributors of new global adspend dollars over the next three years.
IPG reportedly in talks to sell RGA to Tata Consultancy Services
Based on a report by WSJ, the potential acquisition by TCS would place the company alongside other consulting giants like Accenture and Deloitte in offering integrated digital transformation and creative services.
X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Global media inflation to hit decade low, APAC markets stabilise
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
Qantas accused of misleading advertising in promotion for non-bookable flights
The airline has been accused of misleading conduct after a customer was unable to book a flight to London for the advertised price
Spikes Asia announces Jenny Lau as new events director
Spikes Asia Awards will open for entries in October 2021, with the virtual event taking place in March 2022
Influencers (and celebs and sports stars) have less influence than you might think
TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson
John McGarry, cofounder of Mcgarrybowen, passes away
McGarry cut his teeth at Young and Rubicam and went on to co-found one of the hottest advertising agencies of the 2000s. He died last week age 81
Samir Singh joins Colgate-Palmolive in key marketing role
Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.
Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
Spikes Asia announces 2026 jury presidents
Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.
SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
OMG names Bharat Khatri as regional digital chief
Khatri was previously country head for India with Xaxis
WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.
S4 Capital reports net loss as revenue rises 292 per cent
Like-for like revenue rose 41% in what Martin Sorrell called an "outstandingly successful" first full financial year.
Campaign360: Memorable quotes and highlights reel
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference
Torie Henderson to depart OMG
Market-level CEOs will lead their territories as the CEO of SEA and India.
PHD consolidates Menarini Asia-Pacific regional media mandate
Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
Spikes Asia Week 2026 puts upskilling and community front and centre
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
Publicis Groupe names new APAC chief communications officer
Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.
Spikes Asia 2026: The Campaign Asia editors’ picks for the winners
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year
India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.
Lego turns Shanghai train line into F1 scavenger hunt
The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.
Publicis Groupe appoints new CEO in Sri Lanka
Former Grey Group SVP Sanjay Chaudhari assumes new role as Arosha Perera steps down as CEO of Leo Burnett, Sri Lanka.
Merlee Jayme leaves Dentsu International
One of the region's most prominent creatives, Jayme has been with Dentsu for more than six years
Reddit's Q2 ad revenue jumps 84% year-over-year to $465 million
Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.
Cannes Lions 2019: McCann Worldgroup wins Network of the Year
Burger King is 'Creative Brand of the Year'
Olay shows how bias pushes girls out of STEM
With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India
Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year
This marks the second time the brand has received the accolade, having first won it in 2018.
OMG appoints Torie Henderson as CEO for Southeast Asia and India
Jasmin Sohrabji moves to a global leadership position.
Tangrams awards aligns with Spikes Asia
New arrangement allows submission into both awards, which will be presented during all three days at the Spikes Asia festival in September.
Indie publishers on 'strike' to protest Facebook
Over 30 outlets are taking part in a 24-hour 'blackout' today to put pressure on Meta to negotiate and pay for Facebook's use of the content they normally produce
Amazon unveils first brand overhaul in 25 years, led by Koto
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
PM Narendra Modi reigns over the Facebook throne
World leaders' reach on Facebook grows during COVID-19 according to BCW's annual report
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this
Haymarket celebrates milestones in diversity, climate action, and employee engagement in new Impact Report
The report highlights Haymarket's progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25.
Singapore-based Moving Walls acquires India's Quad42
The OOH company said the move fast-tracks its efforts in programmable signage.
Former Edelman Apac CEO takes reins at Geometry
Jesse Lin takes over from Diana Cawley.
Instagram set to launch text-based app
Industry observers are keen to see how this new offering by Instagram shapes the social media landscape
Elon Musk's 'X' now running clickbait ads that can’t be reported or blocked
As X struggles to attract advertisers, users have reported seeing a new ad format emerge that cannot be blocked or reported, doesn't disclose the ad itself, and doesn't identify who is behind it
Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition
On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.
Spotify’s ad revenue slips 1% amid CEO’s call for faster ad innovation
Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.
Havas acquires majority stake in Singapore-based Klareco communications
The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
McDonald's India uses 'Newton-level' math to bring prices down to earth
The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.
Spikes Asia 2025 shortlists announced
Australia and India are the top contenders with the most shortlisted entries.
Mindshare names Apac CEO
The GroupM media agency hands the reins in the region to 16-year veteran Helen McRae, who will move to Singapore from her EMEA role in London
Sorrell targets adtech, data analysis, metaverse with new VC fund
Advertising boss teams up with ex-WPP senior leader Sanja Partalo and investor Daniel Pinto to invest in technology businesses that will influence the future of advertising
MediaCom announces Apac CEO
The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare Emea
Affle acquires Singapore-based Shoffr
Company claims its third acquisition in 12 months completes its omnichannel consumer platform.
Asia’s Top 1000 Brands for 2018: Samsung is still Asia’s favourite brand
Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.
Campaign Agency of the Year Global Awards 2024: Entries now open
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
2024 Event Marketing Awards winners revealed
Campaign celebrated ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region in Hong Kong last night, including all the wins from India.
OMD creates global COO role, promotes internally
Griffin steps into the position with immediate effect, reporting to OMD Worldwide CEO George Manas.
PR Awards Asia 2020: 12 wins for India
Adfactors, Edelman and Genesis BCW strike Gold; The Consultancy of the Year winners, people and team awards, and Grand Prix winners will be announced tomorrow.
Global adspend to hit $1 trillion in 2026 as APAC leads charge
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
Photos: Spikes Asia 2017 Awards
Photos from the 2017 Spikes Asia awards ceremony Friday night in Singapore.
Agency of the Year 2020 winners: South Asia
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
Spikes Asia announces shortlist for 2024
677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
Mondelez partners with Accenture and Publicis to launch AI platform
The partnership will enable the FMGC brand to produce tailored text, images, and videos more efficiently.
WPP and IPG lead Asia's F-list with the most fossil fuel contracts
The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies
TBWA and PHD take Singapore Airlines
PHD takes over media mandate from Zenith, while TBWA retains creative
Ruder Finn-owned RF Thunder expands across India
The consultancy also appoints a new managing director in China
Sony to produce Labubu movie, report says
Labubu, the hypebeast of the toy world, is coming for Hollywood.
Digital surge powers APAC ad growth to $289 billion in 2024
The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.
Dentsu Group outlines new global management structure
A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together
Marketing budgets hold at 7.7% in 2025: Gartner CMO survey
Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.
Tech-first agencies are reshaping APAC's marketing models for SMEs
Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
Dentsu Gaming launches globally
Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network, led by four regional heads
Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
Spikes Asia 2020 to be held at Marina Bay Sands in October
New dates and new venue aim to expand Asia's largest creativity festival experience, with delegate passes available starting 16 April.
Campaign Asia-Pacific Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency of the Year live ceremonies return
After a two-year hiatus, live awards presentations will take place across the region
Should brands continue to take a stance in Asia's socially conservative markets?
After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics
Women Leading Change Awards winners for 2020 revealed
Two Indian winners among those honoured in the fourth edition of the Women Leading Change Awards.
Skype signs off: The OG of video-calls logs out for good
One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.
Cannes Lions 2024: Must-see Grand Prix winning work this year
Dive into a week of creativity as we round up the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.
Google 'Year in search 2022' depicts people looking for change
To mark the end of another year, Google shares what people were searching for in 2022
Sorrell insists WPP is 'open for business' following attack
Assurance runs contrary to some reports in APAC
Spikes Asia Awards 2022 open for entries
New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia
Spikes Asia 2019: Mining your 'emotional data'
WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.
Campaign South Asia AOY 2016: Mindshare, Ogilvy win top honours
Ashish Bhasin retains 'South Asia Agency Head of the Year' title, as does Josy Paul in the 'South Asia Creative of the Year' category; MullenLowe Lintas Group is 'India Creative Agency of the Year' again
Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Toyota pulls Tokyo Olympics ads
The top partner cited lack of public support in its decision to not air sponsorship ads, as the Olympic Village reports its fourth Covid case
S4 Capital adds Salesforce specialist Destined to MightyHive
The Australia-founded company has 85 certified specialists and offices in Singapore, Thailand, Vietnam, and Pakistan
Questions mount over AI’s emotional limits
OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
Meta’s Q2 ad revenue beats expectations as Zuckerberg says AI 'superintelligence in sight'
Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.
Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
WPP faces renewed netizen backlash over ageism
Former Ogilvy APAC chief creative officer Eugene Cheong among those lending support to campaign criticising forced retirement of senior employees
Publicis Groupe announces APAC CCO
New client-officer role to be taken on by current SEA CEO Nicolas Menat.
Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue
The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues
Spikes Asia announces 2025 jury presidents
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies
Charles Cadell to step down as McCann Worldgroup Apac president
Alex Lubar from McCann's London office will replace him.
Assembly brings on board former Publicis exec to lead global delivery
Shivaprasad Nair leaves Publicis after more than five years and will lead Assembly's new practice, based in Bangalore.
Campaign expands its coverage into Indonesia
The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.
In reverse decision, Vivo set to leave as IPL lead sponsor
Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.
South Korea fines Meta $15 million over data breach
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
How have events of 2020 reshaped D&I, and what should businesses be doing in response?
In the first iteration of our Leading Change video series, two high-profile leaders provide practical tips—from small actions to wide-ranging programmes—to help businesses respond to inequalities exposed by Covid-19.
Best Places to Work Asia-Pacific 2024: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
Dentsu to appoint Takeshi Sano as its new global CEO
Sano told Campaign Asia-Pacific he is prioritising Dentsu’s role as a growth partner by focusing on tech and capabilities. Incumbent president and global CEO Hiroshi Igarashi is set to step down from his role next month.
OMG's content agency Drum to launch under PHD in Asia
Drum's creative offering has helped PHD win new business pitches over the last 12 months, including Diageo's global account.
Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.
Campaign Asia-Pacific's 2023 Agency Report Cards will be out tomorrow
Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis
MSL veteran Glenn Osaki takes job at USC
The 32-year veteran of MSL will serve as the senior vice president and chief communications officer for the University of Southern California, his alma mater.
Snap announces new ad tools after weak Q1 earnings
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York
What brands should and should not do on International Women’s Day
Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day
Air India is scripting its redemption arc in its latest domestic campaign
Passengers have never smiled more than on an Air India ad.
VMLY&R announces APAC leadership revamp
Tripti Lochan moves into a global role as the network appoints a CEO for Asia, and another for South Asia, Southeast Asia and Japan
Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
India, China to lead global FMCG adspend through 2023
Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Jeff Bezos-owned Washington Post to lay off more than 300 journalists
About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.
Digitas promotes Adrian Farouk to Apac CEO
He will retain his leadership of Digitas and Epsilon ANZ
Grey makes Nirvik Singh global COO
He will take on the role in addition to his position as APAC, Middle East and Africa head.
Google releases new ad tools for apps
The update has been rolled out in the US and will extend around the world in the coming months to markets including India soon.
Agency of the Year 2021 winners: South Asia
See the complete winner list for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards
OMG launches ecommerce practice in Apac
The new specialist offering is aimed to help brands improve their digital availability across online marketplaces.
Apple keeps crown as world’s top brand, even as value slips
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
Agency of the Year 2023: Jury announced
We reveal the confirmed judges for the industry's biggest marketing and advertising awards
How Asia is redefining football fandom for the digital age: Report
The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.
Warren Fernandez named APAC CEO of Edelman
The former editor-in-chief of The Straits Times has stepped in for the top APAC job, four months after Stephen Kehoe left the same position
Facebook adds disclaimer to 'fake news' post on request of Singapore government
Backed into a legal corner, Facebook has said it is relying on the "Singapore government’s assurances that it will not impact free expression".
Bhutan unveils new national branding
The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders
Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans
Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.
Tangrams 2019: 15 shortlists from India
Mindshare India gets 11 while BBDO and WATConsult get two each
Ogilvy Consulting launches sustainability practice with Andy Wilson as head
The former regional strategy head for BBDO will help Ogilvy Consulting clients to shape priorities and actions on a range of issues including climate and DEI, according to the company
Dentsu partners with Facebook for 'commerce bootcamp'
Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions
Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Accor taps Accenture Song to transform its global content production
Accor has expanded its partnership with Accenture Song globally after more than four years of working together
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
Digitas Australia MD moves to global WPP role
Ian Gough will join the holding company's marketing and growth team
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
Accenture acquires martech consultancy The Lumery
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation
Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s international expansion
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
Apple unveils its Vision Pro mixed-reality headset
Priced at $3,499, the Vision Pro offers a new way for users to interact with digital content in physical space, utilising their hands, eyes, and voice to interact with apps
Meet the Agency Network of the Year Award winners
Campaign summarises the accomplishments of the agencies and people who walked away with the 2016 Agency Network of the Year Awards last night.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
Mediabrands appoints new head of DEI for Apac
Dharesheni Nedumaran steps into the newly-created role from Swire Shipping
Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
Google's Scott Beaumont becomes new APAC president
The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.
Is radical honesty better in the era of AI?
SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?
Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.
Agency of the Year 2021 shortlist: South Asia
See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
How the tariff war could strengthen Apple's ties with India
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair
Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio
Elon Musk announces 'thermonuclear' lawsuit as advertisers flee X
Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content
Anita Nayyar of Havas among Women Leading Change Awards winners
The awards, which capped off the Women Leading Change conference, were handed out in a ceremony earlier this week.
OpenX sues Google, alleging auction rigging and unfair competition in adtech
OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server business and caused damage across the entire adtech industry.
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio
Adblocking use continues to grow, led by Asia
Apac accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop
Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was
We get to know the chairman and CCO at Havas India through his answers to 11 questions. Learn about how he earned booze money in college, the hilarious reason he initially thought copywriting wasn't the job for him and the key role eavesdropping has played in his career
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Marcel gives UNICEF a new face
Sydney-based creative agency launches campaign on UNICEF's 70th anniversary.
APAC Power List 2025: The region's most powerful brand leaders
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
Disney's woes continue with the closure of Lucasfilm in Singapore
After 20 years, Disney will shut its Lucasfilm studio in Singapore as its ongoing financial woes exacerbate
40 Under 40 2021: Amrita Choudhary, Rohan Mehta, Vasuta Agarwal represent India
Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.
Haymarket celebrates 25 years in Asia with founder Lord Michael Heseltine in Hong Kong
Commemorating 25 years of Haymarket Media Group in the Asia-Pacific region, the occasion was marked by a number of special guests and led by Lord Michael Heseltine
Nvidia brings AI to the desktop—what does it mean for marketers?
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Lenovo splits global media duties following review
Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas
Spotify 'wraps' data & creative work in SEA campaign
'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.
IPG names chief growth officer for Apac
Mish Fletcher joins from FCB/Six
Tokyo Olympics postponed; ramifications will be 'immense'
One of the most important events on the advertising calendar will be postponed, according to a senior IOC official.
Cannes daily global podcast: Craft and entertainment winners
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Vale Neil French, Asia's godfather of advertising, passes away at 81
For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.
Verystar’s OmniCRM clinches Tech MVP for 2024
Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking
How worried should adland be about the impact of coronavirus?
See what global industry experts think the outbreak means for the industry at large.
Arvind Srivastava promoted to chief strategy officer for Ogilvy Asia
Shanghai-based exec moves up from strategy chief role in China and replaces Benoit Wiesser, who is relocating to Europe
Global marketing coalition launches 2023 DEI census
Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now
Havas and Wellcom partner on global production network
To launch in India soon
Campaign Connect two-day global virtual event coming June 2-3
Unique event will travel the world linking Campaign communities in Asia, Europe and North America.
Women to Watch 2019: Neha Mehrotra and Swati Bhattacharya on the 40 member list
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
South Asia Agency of the Year Awards 2024
Celebrating your excellence at Agency of the Year
Campaign360: Coverage of our gender-diversity conference
Takeaways, notable comments and photos from Campaign360, our conference focused on industry gender diversity in Apac
DM9's Cannes controversy deepens, US senator sues Omnicom, DDB and DM9 over AI-manipulated entry
After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.
Merlee Jayme shifts to Apac creative role at Dentsu International
No longer global co-president of Dentsumcgarrybowen, Jayme becomes Dentsu International's Apac CCO with immediate effect
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
China and video dominate top 10 global apps of 2019
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
WPP launches The Metaverse Foundry
Hogarth introduces web 3 offering available to all WPP clients and agencies globally
160over90 appointed cultural marketing partner for 2025 World Aquatics Championships
EXCLUSIVE: Set to occur from July 11 to August 3, 2025, the championships are anticipated to feature more than 2,500 athletes from the 210 national member federations of World Aquatics.
Asia-Pacific Power List 2024: Anuja Mishra, Honasa Consumer
A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.
Cannes daily global podcast: Big wins in audio, health and outdoor
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
40% of women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
WPP Media changes regional structure across Asia Pacific, Middle East and Africa
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
The biggest brand fails of 2019
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
Are brands safe next to politics? Stagwell’s APAC study says yes
Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.
Partner Content: Bloody revolutionary!
Celebrating the best in UK creativity at Cannes
Nike and Skims debut athleisure line with a star-studded campaign
After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.
TikTok to exit Hong Kong market
Move appears to be related to the SAR's new national security law.
Mars named 2021 Spikes Asia Advertiser of the Year
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
VML unveils new Asia-Pacific leadership lineup
The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024
Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
All the winners of Agency of the Year 2021
See all the shortlists and winner lists for the 2021 Agency of Year Awards in the Australia/New Zealand, Greater China, Japan / Korea, South Asia, Southeast Asia and Apac regions
Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank
From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.
Marketers struggling to deal with deluge of data
TOP OF THE CHARTS: While they have coped admirably with a drastic changes wrought by the pandemic, marketers are balancing a profusion of data sources, with spotty quality and efficacy, Salesforce's State of Marketing report reveals
What’s hot and what’s not in 2024: The essential trend report for savvy marketers
OUTLOOK 2024: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.
Agency of the Year 2025: Shortlists announced
Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.
Global ad market seen surging to new highs this year
Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption
Burson-Marsteller founder Harold Burson dead at 98
Burson was voted the most influential PR person of the 20th century.
L'Oréal acquires Aesop in $2.53 billion deal
Known for its clean aesthetics, amber packaging and upscale products, Australian luxury beauty brand Aesop, currently owned by Natura & Co, has been sold to L’Oréal
IAS acquires CTV platform Publica for $220 million
IAS is accelerating its strategy in this segment, to help publishers better monetise their video programming across CTV devices
Spikes Asia 2024 opens for submissions, jury presidents announced
Aditya Kanthy, CEO and managing director, DDB Mudra Group, India, and CEO, Omnicom Advertising Services among jury presidents
MediaCom unveils global repositioning, logo rebrand
Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year
Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts
IBM has paused advertising on the social platform by Elon Musk after its ads, and those of several other major brands, appeared next to pro-Nazi content
DOJ: Google must be split up to fix its ad monopoly
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.
2021 adspend growth to hit four-decade high: Warc forecast
Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025
Spikes Asia 2026 to spotlight APAC creativity across a week of events
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
40 Under 40 2024: Bharat Khatri, Omnicom Media Group
Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.
OpenAI launches ChatGPT image-generator
The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.
Twitter CEO Jack Dorsey steps down
CTO Parag Agrawal will replace Dorsey as CEO. Dorsey also said he will leave the company's board after serving out his term
Spikes Asia Awards 2023 opens for entries
Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category
Nepal bans TikTok for disturbing 'social harmony'
The decision to ban TikTok after a spike in crime cases related to the platform has drawn mixed reactions in the country
Agency staff get two hours max for uninterrupted work
Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.
Thailand threatens legal action against Facebook
The Thai government announced plans to seek a shutdown of the social platform, citing the company's failure to screen and take action against thousands of scam ads affecting more than 2,00,000 users
Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.
Dentsu's Prerna Mehrotra adds chief client officer to her remit
Expanding her current remit as APAC CEO Media, the newly created role will see Mehrotra focus on designing and delivering an elevated client experience across the agency's creative, media, and CXM services
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
40 Under 40 2019: Nominations are now open
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Higher ad rates, uptake boost Facebook Q1 numbers
Revenue rose by 48% and income by 94%, even as regulatory and technology headwinds, including the launch of Apple's iOS 14, could hobble the social network's ad-led growth
'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out
Samsung Singapore draws widespread attention after pulling ad with drag queen
Global coverage shines a spotlight on the limitations of tolerance and acceptance towards Singapore's LGBTQ+ community
Five Indians in the running for Women Leading Change Awards
The awards will be presented on June 4 in Singapore.
What fast-food brands does Asia love the most?
While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets
M/Six rebrands to mSix & Partners
Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership
Claire Beale leaves Campaign after more than two decades
Beale said working on magazine has been 'immense privilege'.
Partner Content: Using clowns in a safety tech ad? That’s just silly!
Celebrating the best in UK creativity at Cannes
Leo Burnett announces Mark Tutssel retirement
The ad legend has been with the agency for 34 years.
Five of Asia's top media chiefs name their biggest challenges
Ahead of our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business. The Campaign Media360 India will be held in Mumbai on March 19.
Agency of the Year 2023 winners: Asia-Pacific/Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards
Warc announces Awards for Asian Strategy winners
India dominates. Ogilvy and Wavemaker India win the Grand Prix for 'Cadbury Celebrations: Not Just A Cadbury Ad'
'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
E-commerce goes mainstream in Apac: Reprise
A study conducted across 13 markets in the region reveals key changes in online shopping patterns in the region
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
Lux tries to show men what it's like to walk while female
In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure
Twitter faces backlash as Elon Musk issues limit on viewable posts
The social media company announced on Saturday that it will set temporary limits on posts, in a bid to address ongoing challenges with data scraping and system manipulation
HubSpot introduces new AI-backed marketing framework
Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive round-up of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific. This year, four of India's top CMOs make the list.
Vice Media to lay off hundreds, cease website operations
With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website
Lazada wants singles to have a love affair...with a discount mop
The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.
MediaMath files for bankruptcy, acquisition talks goes awry
The future of Joe Zawadzki's cutting-edge ad-tech platform is uncertain; most of its 300-odd employees have been made redundant
Cannes daily global podcast: Elon Musk puts free speech before advertisers
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
How smarter mobile ads are beating big-budget campaigns: Report
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
Havas Media wins Perfetti Van Melle ANZ pitch, retains Esplanade SG mandate
Both businesses were won as incumbents.
Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech
Cannes daily global podcast: Awards preview and new humour category
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Haymarket’s inaugural Global Impact Report reveals sustainability progress
Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.
Mumbrella to cease Asia operations
Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
Uber hails MediaCom as global AOR
The agency expands its remit from the US and Australia markets.
Google tests shopping ads in Gmail’s promotions tab
Google is transforming Gmail’s promotions tab into a shoppable storefront, letting users browse and buy products directly from their inbox.
Mindshare Asia-Pacific announces new roles for Prashant Modi and Rohan Lightfoot
The duo get the COO and CGO titles respectively
Nielsen's Robert Gilby is Dentsu International's new APAC CEO
After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets
Jane Lin-Baden joins Publicis Groupe global management committee
"This step is a huge encouragement to our Asian talents and a recognition of the North Asia Region's contribution to our global success," Lin-Baden said
Vodafone is the 'most hated' brand in India
Brands with the highest percentage of negative tweets in each market were named the 'most-hated'
Campaign hires Alison Weissbrot as US editor
The new US editorial leader starts in her new role on September 16.
Partner Content: Nothing in this world is 100%. Except love
Celebrating the best in UK creativity at Cannes
Wall Street Journal names new Asia editor
Deborah Ball replaces Andrew Dowell, who moves to run the Middle East bureau after over seven years in Asia.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Agency of the Year 2019: South Asia shortlist
Event to be held in Mumbai on 3 December
Jean Lin appointed as executive officer at Dentsu Group
Former Isobar CEO to guide the development of Dentsu Sustainable Business Solutions
Ajit Varghese quits as global president of Wavemaker
Resigns after under 13 years spent in various roles in India, APAC and globally.
Twitter rolls out measures to comply with Indian regulation
Social-media network has begun hiring local officials to meet new regulations in the country
Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
The internet had a field day.
Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot
Watch the film conceptualised by AlmapBBDO
Deepika Warrier to join Diageo India as CMO
Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.
Nestlé appoints experienced marketer Laurent Freixe as new CEO
With over three decades of experience at Nestlé, Freixe will take over from Ulf Mark Schneider, who has led the company since 2017.
Trust erosion leading to grievances: Edelman Trust Barometer 2025
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.
Google did not mislead advertisers in video ad placements: New study
Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims
Emily Poon named president of Ogilvy PR in Asia
Poon takes over from Scott Kronick who will step down from his leadership role after 33 years at Ogilvy
Gen X: The bridge generation will drive $5.7 trillion in spending by 2030
Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.
OpenAI launches new ChatGPT campaign inspired by everyday moments
The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.
Finn Partners acquires SPAG to expand health practice in Asia
SPAG co-founders Aman Gupta and Shivani Gupta will lead Finn's Asia health practice as managing partners
Mastercard strips its name from its logo
Iconic red and yellow overlapping circles will stand alone for the first time since their introduction in 1968.
Dentsu Aegis' APAC chief creative officer leaves network
Ted Lim had been Dentsu's creative ambassador for its Asia-Pacific agencies outside of Japan for the past seven years.
OpenAI shuts down Sora, billion-dollar Disney deal comes to an end
The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.
Suhayl Limbada joins KFC India as CMO
Limbada jumps from KFC Thailand, where he spent just over four years.