Advertising

Campaign India Team

Jan 02, 2024

Rapid fire with Nisha Singhania

Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024

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Campaign India's year-ender series continues with Nisha Singhania, managing partner and CEO, Infectious Advertising.

This year we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.

Here's Singhania's take on it:

Data or gut: First data then gut.

AI a boon or bane: Boon if you embrace it and use it well.

A gift you want from Santa: Some big new biz wins in Q4 so next year targets can be more ambitious

One piece of professional advice you would give to your past self at the beginning of 2023: Changes begets change. Keep calm and carry on.

The most valuable lesson you learned from a professional failure this year: Reiterated my belief in the power of saying no.

If your new year resolution had a tagline for 2024, what would it be? Open happiness.

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